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Link Wheels

The Importance of a widespread IP base for Back Links

Dec 13th, 2011
by Admin.
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IP Diversity and Link Diversity are two often misunderstood terms in conventional Link Building methodology.

First up, when you ask most folks as to what exactly an IP is they look at you with an expression that roughly translates to “ask me one about last night’s football?”

What exactly is an IP address?

Well to quote Wikipedia it is as follows:

An Internet Protocol address (IP address) is a numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication.[1] An IP address serves two principal functions: host or network interface identification and location addressing. Its role has been characterized as follows: “A name indicates what we seek. An address indicates where it is. A route indicates how to get there.“[2]

For more information about IP Addresses see here: http://en.wikipedia.org/wiki/IP_address

For our purposes the “name of the game” here is to get your back links for any of your target Urls from as wide an IP spread as possible. Google want to see (and if Google want to see something then show them, don’t be stupid, don’t fight them) your Back Links come from as many Internet Users and Sources as possible, spread over as many parts of the globe as is humanly possible.

‘Nuff said really.

How to own 95% of Google in Under 24 hours?

Nov 1st, 2011
by Admin.
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Yes you read it right correctly, this is how we took a particular term that was OK a very tightly focused niche term, but one that had adverts running as far as Page 2 in Google and therefore was making money (or so Google thought so) and we ended up “owning” 95% of Google in under 24 hours.

Actually astute viewers of the video when it comes out will spot that we actually did this in just less than 13 hours!

So what did we do?

First in broad match our Press Release for the Client hit the No 2 slot out of 309 million pages in 13 hours and in narrow match we ended up with our Press Release taking 19 out of the top 20 slots in Google in the same period

Now the video, though having been recorded, is not going to appear for another 14 days or so as we are live in the midst of the Campaign for the Client and to be blunt, I don’t want any enterprising folks out there “nicking our niche” but the video proof is there and when I deem it safe the video will come out to our members only download area.

So how was this done?

  1. Careful Keyword Research.
  2. Timing
  3. Proper and planned use of META Data

Firstly as Myra and I discussed in our recent Web Discussion, it was all down to careful Keyword Research for the right term for the client. Secondly as this particular Season Campaign has just got underway I guess our timing was pretty hot in that we hit the tracks running just before the previous Seasonal campaign had actually ended. Thirdly and last of all we made sure that our MEAT Data for the Keyword Research was included right up at the front of the Press Release.

Now astute Google watchers will know that Google have fine-tuned their algorithm recently and for the time being seem to be using for the Meta Inserts in the SERPS, the first 300 Characters of the main body copy of the piece you are trying to optimise for.

Now the Golden Rule here is to try and make sure you get your main Key phrase inserted right there at the start of your piece. Now this is not new and has been standard SEO practice for years but it did seem to have gone slightly out of fashion recently but now appears to have come back to the fore in Campaigns or so our research has shown.

So given the fact that in Press Releases our distributor automatically assigns the first 300 characters to the Meta description and this includes the beginning information, for example:

(EMAILWIRE.COM, October 17, 2011)

This means it shortens your ability to use the keywords in the first 145-155 characters in the meta description that Google displays before it truncates. So make use of your keywords in the Meta description early on, ideally right in the first part of the first sentence.

Anyway enough of this. I’ll get the video put into the Members only support area of the Forum within the next 14 days or so but to further add proof to the fact that we’re not sensationalising this, I’ve released the video to a couple of SLS members to get them to verify that we’re not making this up. I’ll get them to add their comments to back up our claims.

The Real Reason we build Back Links to our Tiered Pages

Oct 25th, 2011
by Admin.
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One of the things I love about Simple Leveraging is that the “knowledge share” truly goes in more than one direction. This has been evidenced particularly in two incidences that spring to mind for me.

Firstly the experience working with Myra Love on our forthcoming project provisionally entitled “Multi Disciplinary Marketing” where we took the $240K in four days Campaign and analysed it’s various component parts and broke it down into stages and examined in detail.

Secondly, it was after talking to another SL member, Dave “Quinn” Thomas over cool ways to promote Wikis etc and this opened my eyes to a technique that I was aware of but hadn’t really thought about too much in detail.

I have now though, but perhaps it might be an idea to get back to basics first.

Why do we pursue this whole concept of Tiered / Layered Multi-level Linking? Firstly it’s something that we have been advocating and doing at Simple Leveraging by and large well before most others but more importantly why?

It’s a question I get asked all the time, why do you advise the constant building of links to support links to support…….etc  etc?

The answer is very simple. It is because of the transient nature of certain forms of Link Support that we use in our Campaigns. Now that is not to say that short term support is a bad thing, it’s more a case of understanding fully what is going on.

For example, one of the first things we want to do with a site is build in Authority links as soon as is possible. Now in most cases this means getting links on High Page Rank Social Media sites and / or Press Releases.

Now in a lot of cases the Home Page PR of a lot of these sites is fairly high ((5+) and the knock on effect is a fairly vigorous (if we’ve planned and executed it properly) short term “hit” on our sites that results in a rise up the “SERPS”.

Now as they all say, “What goes up always has to come down” and that is the case with the effect received from those short term links but there are steps that we should do almost immediately to mitigate any potential downfall.

I explain it with diagrams and a PowerPoint in this short video here: http://www.youtube.com/watch?v=pxboJJneJg0  but the upshot is that sooner or later pages gaining the benefit of links from these High Page Rank Home Pages drop the moment that the links themselves disappear and the inbound links form these sites tend to come from less powerful inner pages.

Hopefully by then, all good promoters / Link Builders will have already had in place additional Link placements to add support to these pages. In the case of declining Press Releases, usually a fairly vigorous Link Building Campaign (from SLS etc) is good enough to not only arrest the decline but in most cases reverse it.

I’ve also uploaded to the Members Only Downloads area of the Forum another more in depth video that goes into detail a very useful little technique that drives excellent authority links from a PR8 Site to all of our Press Releases no matter how many we have, within seconds. You can also use this to replicate this technique with at least one other Authority site also. The video can be found here:

http://simpleleveraging.com/slschat/index.php/topic,187.0.html

 

Reasons to be Cautious of Google +

Aug 4th, 2011
by Admin.
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So, unless you’ve been hiding under a stone recently or have just arrived here from the Planet Zarg then it’s a safe bet that you’ve been hearing loads about Google+

So then why is it that yours truly is urging caution and reticence regarding this one in the latest series of offerings from our almighty Search Engine, the Big G.

Well first up, Google + is operated and run by Google.

Secondly, it’s run by Google…

And so on.

What more do you need here folks?

Lets be honest, Google’s track record in releasing offers like this is not exactly exemplary. Hands up all those who remember Google Buzz, Wave and Voice plus not to mention all those glorious Updates?

No my reasoning is more to do with the fact that I trust Google about as far as I can throw them at the moment but let me explain further.

It’s like this. You have a great website and you want to get some more action in Google over it but as we all know Google frown about all sorts of activities that might in some way give your site a slightly more competitive edge over the competition. So what do you do?  You get all your friends organised into one of these Google+ circles and get them all to “vote” for your site and then sit back and watch as your site climbs the charts?

Hmnnn, let’s think about it folks. You’ve been using a service run by Google to actually help in your intended aim of “gaming” Google.

The best bit of it all is that sooner or later some clown will come out with a WSO or E-book claiming that this is all one big Google Loophole and that this is going to be the next killer application and this is how you make it much better.

Just how dumb can we all get?

It’s like taking a big stick and standing there somewhere in the heart of the Congo Rain Forest and poking a big Gorilla with it. Folks, this, like the Google scenario, is not going to end well. Someone is likely to end up needing fairly intensive surgery and let me take this opportunity to say “it ain’t going to be Google…or the Gorilla.”

I mean, how clever is it to scheme up some really smart plan of actually creating a structure that is designed purely and solely for the purposes of getting round Google’s filters and structures….and then telling Google how we are going to do it…and when?

Let me finish this short newsletter with a quote taken from “The Filter Bubble” by Eli Pariser. In this short extract he describes the end of a conversation with a “Google insider” in which the subject of the Company Mantra “Do Not Be Evil” comes up:

“I once explained to a Google Search engineer that while I didn’t think the company was currently evil, it seemed to have at its fingertips everything it needed to do evil if it wished. He smiled broadly. “Right,” he said. “We’re not evil. We try really hard not to be evil. But if we wanted to, man, could we ever!””

Please treat Google+ with a huge amount of caution, especially if you are trying to use it as a form of SEO Weapon?

Index Schmindex..who cares and another $324 good reasons to be a member of Simple Leveraging.

May 24th, 2011
by Admin.
No comments yet

OK, well just in case anyone out there thinks I’ve finally lost my marbles and that the present Mrs Morgan (“she who must be obeyed”) is hastily calling for the ambulance whilst I type let me explain.

I was sitting monitoring a conversation on a particular Skype group this morning and the subject about indexing and de-indexing came up and what was really sad was the amount of disinformation that was being spread about what was going on so I thought I would throw my hat into the ring and explain a little about how Google especially reports data.

It’s easier to explain via a Video so I’ve put the video live on our YouTube Channel for those who want to take a look.

The bottom line is this. Google is arguably the most unstable of all of the Search Engines with the upside of this being that it is also possibly the most reactive. It’s probably quicker to get a site into Google – if you know the system and work it correctly then getting a site into Google can be like taking the family dog for a walk and getting it to come back onto the lead when you go home. Whistle at the right time and the faithful family mutt will come bounding along just in time to be taken home for tea.

Google won’t always come round for tea but if you go through the right procedure then getting good old faithful Googlebot to trot along to your site and index you can be easier than you think – especially if you have gone through the very basic Link Building 101 and have your own site map profile set up in Webmaster Tools.

Anyway, the video can be found here: http://www.youtube.com/watch?v=2Oca8LMv3_o and it explains in very simple language how Google result can change and vary from territory to territory i.e. when a No 1 in Google isn’t always a No 1 across the board.

Lastly a bit of “SLS chest throwing out”. I was looking at the Warrior Forum the other day and thought that one particular WSO seemed to be good value for money etc. It was one of those discussions streams where you could get 101 Blog Urls where the PR was on the page where the comment was and not the domain. 101 Blog Urls for $27?

Not bad eh?

Then I looked at last Month’s Free Link Packet from “the leveragers” and saw that it contained 184 Blog Urls:

PR 6  7 Blog Urls

PR 5  22 Blog Urls

PR 4  31 Blog Urls

PR 3  67 Blog Urls

PR 2  51 Blog Urls

PR 1  3 Blog Urls

Included in the above are 24 EDU Urls of which 3 are PR1, 5 are PR2, 10 are PR3, 5 are PR4 and there was one PR6 EDU Blog Url for commenting upon.

And the above was free if your membership was in good standing.

So there you have it folks..$324 good reasons to be a member of Simple Leveraging. Not only as a full member do you get access to the largest Do Follow Social Bookmark Directory Network on the Internet but you also get more than $324 worth of Link Building freebies thrown in throughout the year.

For those considering upgrading their membership then we are still running the promotion whereby we discount the fee to $269 if you donate $30 to the Northern Ireland Children’s Hospice so even more of a saving.

Get in touch if you are interested.

Usual deal gang, any questions ask away either in the Forum or email directly to me.

Cheers

Steve

In Search of an Authority Link?

May 9th, 2011
by Admin.
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I’m perhaps going to be fairly controversial in this post but then perhaps not, I’m not too sure?

I’ve just received an email a few minutes ago from another marketer who I know quite well and wouldn’t want to criticise publicly because I think that would be unprofessional but the email made me fairly uncomfortable and that is going some…

The email revolved around the concept of .mil links and the concept of authority links. Now I think if we’re not too careful we all stand the chance of missing the plot big time over this.

Firstly let me state my position and background in this and you will then at least see that this isn’t some shameless “lame brained” attempt at jealousy because someone else has “beaten me to the jump” over this.

I’ve been sitting on a substantial four figure database of .mil domains for the last few months now and those of you who know me really well will have known that I’ve discussed the prospect of this with you. I’ve not done anything with them as to be honest I’ve been completely at a cross roads with what to do with them.

Sure, it would have been very tempting and the easy way out just to unload the database or release elements in snippets and just exploit the living daylights out of it but for the first time in my life I just never found my way round to doing it and that after a few months has told me something.

The turning point came the other day when I ran a test piece of research as to what exactly there was out there in possible link inventory and unearthed a whole series of blogs that were open for comments. I thought OK let’s give this a go and see where we go from here and then I read the blog (always a good idea) and thought (as we say over here in Northern Ireland) “catch yourself on here Steve”.

The Blog was an exchange between a Lieutenant General and an old soldier who was discussing the merits of basic training at Fort Benning amongst others and related to the basic training and merits of modern methods over the old. Now as I say this was a blog, that was unmoderated, open for comments and was dofollow, it satisfied all the criteria necessary for technically a good inbound link.

The usual ideal criteria were present i.e. massive inbound links amount and all from the usual domain suffixes i.e. plenty of .Govs, .EDU’s and so on but then I thought, does this comment I’m about to make and link I’m about to place actually contribute constructively to the “Food Chain” here?

I know damn all about basic training in the US Military, heck I wasn’t even a good Boy Scout when I was kid so what am I doing here? Then it all made sense.

Get the heck out of here and then think.

What was it that made me go there in the first place and it all suddenly made sense about what is going on and we’re all chasing the wrong dollar in the wrong arena.

You see what was it that supposedly made me go there? It was part of the endless quest for an “Authority Link” and then I realised that by and large we are all getting this massively wrong and by doing so giving the Search Engines a massive laugh at the same time.

You see the initial criteria was, this must be an authority domain as it was very rare, had lots of inbound links pointing to it from very “sexy” and “desirable” domain suffixes i.e. .Gov’s, .EDU’s etc etc but then I thought hang on here Steve, you’re chasing the domain suffix here not the site or content itself.

Now I am sure that if you run a site based around selling US Military Memorabilia or Army Surplus equipment then it all perhaps made sense though I am still not too sure how this old soldier and Lieutenant General would react when they saw my so called meaningful contribution about Training with a link through to a client site about Fitness Equipment.

Now there are certain web domains and categories that you can get away with this i.e. it’s fair game on most .EDU’s and .Govs as in most cases they want to set up some sort of exchange of dialogue and as long as you comment properly and enter into the exchange of communication responsibly then it doesn’t actually make that much difference as to what the domain you are using as your target link is…as long as it’s legal.

Now inbound links from somewhere like Kings College in Cambridge, The Physics Lab at the University of London or Yale, Harvard, Stanford etc are true Authority links because of the nature of the site themselves and the kudos of the domain suffix involved i.e. the .EDU suffix.

I am not too sure whether the same applies to .mil suffixes. Sure they are rare but then so is a four leaf shamrock but that doesn’t make a site about Irelands very own native vegetation an authority site or source (unless of course you have a site about rare forms of Flora and Fauna).

Also in the current climate with world events being what they are I am not too sure whether I fancied arousing the wrath of the US Military and a certain Lieutenant General.

I don’t think this is the case, it is more a case of just thankfully being able to step back and take some time out and re evaluate my thinking and criteria about the search for an Authority Link.

Rareness of a domain suffix does not grant it “Authority Status”, 100% top notch gold plated content from an independent source with no axe to grind does.

Therefore in my mind, .EDU’s and .Govs still rank top of the pile not because of the domain suffix but because of the nature of the sites themselves and the content by and large to be found on them.

Surviving a Dance with Google

Feb 3rd, 2011
by Admin.
No comments yet

Hi Gang,

There has been a lot of talk on various Discussion Boards recently
about getting “Google Slapped” or “Google Danced” and what do
you do when it happens?

The first thing we always find is actually to recognize this for
what it is and don’t panic.

OK, easier said than done but it’s the best advice I can give.

The reason I say this is as follows.

If you are in a full blown state of panic then there is no chance
that you will think coldly and dispassionately (as you should)
about what to do about your sites present situation.

OK So what are my best tips on dealing with this situation when
you first encounter it?

1.    Go away and make a coffee or a Cup of your favourite
beverage and stay away from your PR or Laptop for about 5 minutes
at least.

There is nothing to gain and everything to lose by blindly pressing
all sorts of buttons, editing and re-editing pages and generally
behaving as if you spent the previous evening sleeping on a Termites
Nest.

If you’ve been “Taken for a Tango” then you certainly won’t be
able to redress the situation within minutes by any of your
actions as things like this don’t get resolved that quickly
despite what the various Gurus’ promise. But by giving yourself
a bit of breathing space and the ability to think calmly then
your next actions could turn out to be really productive.

2.    Return to your work station and now having had a degree
of separation between yourself and your perceived problem now
you should examine in logical order what it is you have done
to your site over the previous 2-3 weeks to make sure that the
current adverse situation is not arising through any fault of
yours.

This is easier done that you think and I can think of numerous
occasions where there have been fairly massive and drastic “plunges”
in SERPS due to innocent errors on the part of webmasters. You’d
be surprised how effective and damaging an errant “noindex”
tag left in the wrong place on a page can be.?

3.    So having completed a fairly rigorous and thorough
investigation of your current situation you now establish that
indeed this has not arisen through any actual proactive act of
your own what could the cause be and what can you do about it?

The first and most usual blame centre for most problems like
this is usually aimed at the current back links activity. After
all isn’t this usually the cause of most problems such as these.

The answer to this question is usually and most emphatically
not. The reason for this being in a nutshell (as I have explained
to clients and members of SLS on numerous occasions) if this
were the case then it would be the most used and abused form
of SEO known to mankind.

After all if you can get Google to trash your competition as
a result of an influx of back links then why waste money on
your own SEO, just load up your Competitors site with loads
of dubious links and then sit back and watch your own site
serenely rising through the ashes of Google trashing all your
competition.

Not going to happen is it?

Google may be many things but it is simply more complex and
“aware” of this type of false activity than to be that simplistic
in its analysis of your site.

The answer to your question may lie purely within the subject
area known more informally to you and I as a good old plain
“Google Dance”.

The real reasons for Google Dances are hidden deep within the
mists of SEO Folklore and not even Google will admit to them
actually officially happening or for even such a phenomena to exist at all. Ask most Webmasters whether they exist and most will reply most definitely in the affirmative but again most know very little about it.

Most webmaster “guestimates” about “Google Dances” revolve
around Data Centre Upgrades that occasionally throw out results
across the board that are all inconsistent with each other.

The first thing to accept is that there is no such thing as
“one” Google Index and in fact Googles Search Index is made
up from Hundreds of Data Centres spread worldwide and therein
lies the problem. It would be a complete non starter for them
to update all at once and as such Google is in effect constantly
updating itself somewhere as they roll out one algorithm change
after another and they don’t always get it right (few of us do :-) ).
Rather than spend this entire newsletter on the details of such
phenomena rather lets concentrate on what to do to get out of
it if it occurs.

I can only stress here that our experience here has to be put
down as anecdotal but we have found through quite considerable
“non scientific testing” (i.e. we don’t sit around here in white
coats and run around the office waving clip boards etc) and most
of our techniques emerge through quite considerable trial and
error. So our view is that the quickest way to get out of the
effect of a Google Dance is to concentrate on freshening up as
much as possible the IP spread of the Back Links Landscape you
have created for your site.

Bookmark like heck basically and bookmark anything that links
to your site so that not only are you creating fresh IP’s for
the Bots to discover but also add to the power of the links you
already have. Sooner or later the added power of your existing
links plus the appearance of more and varied links will tip the
scales back in your favour.

This is where the large links lists that we feature within the
Members download area of the SLS Support Forum come in handy.
Don’t worry about Page Rank or whether the links are dofollow
or nofollow, just widen that IP spread like mad.

Lastly, just as an adjunct to the above, I’ve spoken to quite
a few SLS members recently about a resource we’re opening up
shortly that will assist the above “big time” as they say.

We’ve been working on two separate Projects recently that we
decided to bring together and they are as a follows:

1.    A Resource of EDU Blog Urls that are useful and available
for Blog Commenting.

2.     A Similar resource to the EDU List but concerning
mainstream Urls ( i.e. .coms, .net and .org’s etc) and as such
a much bigger resource.

To give you an idea of how big a resource and database we are
processing at the moment, we have over 24 million Blog Domains
and over 36 million Bog Urls we are processing our way through.
Now we are refining the searches here down to only consider pages
where the Actual Page Rank of the Page is quite reasonable and
not just the domain Page Rank.

At present we have over 40,000 Urls where the PR is 2 and above
(actual Page Rank and not Domain Rank) and we have over 8,000
Urls on EDU Domains with a Page Rank of 1 or over.

We are going to be making these available to members on a regular
basis at quite frankly what is effectively “at cost” i.e. at
$27 per thousand Urls or $37 per thousand Urls to non members.
Now in each pack there will be 1,000 Urls and the page rank will
be spread between 1 and 4 (again actual PR of the Page) and will
be spread in proportion. This means that approximately in every
1,000 Urls there will be a spread of rank as follows:

400 PR 1 Urls

300 PR 2 Urls

200 PR3 Urls

100 PR 4 Urls (SLS members will get a few PR4+ plus some EDU
Urls thrown in as a well.

Now this will also be available as a forthcoming service via
the Warrior Forum plus a few others and places will be limited
but as before first choice option goes to members of Simple
Leveraging. We aim to only have about 400 members of this project
as obviously we want to try and limit the exposure of the information.

Now a similar service has just been launched by one of the “Gurus”
and they are charging $197 for 1,000 Urls which we think is a
complete over the top rip off adn that is why our service is
effectively at cost.

Why?

Well as I said, we have nearly 36 million potential Urls to
work with and probably over 400,000 with Page Rank so that is
more than we can handle as an in house resource and our aim
here at Simple Leveraging is always to try and look out for
our Members interest first and foremost.

This project is called “The Lost Art of Conversation” and is
ultimately an attempt to increase the quality of comments found
on Blogs and we will also be running a series of Videos whereby
we analyse a series of Blog Urls with a number of suggestions on
how to engage the Blog owner to publish your comment plus leave
you with a nice in-bound link.

I will send some more information about the “The Lost Art of
Conversation” in the next 24 hours to keep everyone informed
and up to speed so to speak.

In the meantime get back linking!!

Speak soon

Steve

Rescuing De indexed Pages and / or Sites plus Freebie Members Bonus

Dec 9th, 2010
by Admin.
1 comment

Hi Gang,

Just a quickie to tell you all about a freebie we have coming out later this week for members. I have had various discussions over the past week or so and one of the common themes is “how do I go about rescuing a domain / web site when it has appeared to disappear from sight index wise and / or been slapped by one or other of the Search Engines?”

Now if we are all honest then most of us have been in this unfortunate situation from time to time and the best piece of advice that I can always offer in a situation like this is to look at ways that you can “freshen up” the back links landscape of the site or domain in question.

This is quite often one of the less well known aspects of the SEO but it really is one of the most basic and the reason behind it is actually quite obvious when you think about it.

What Search Engines are looking for when they “come calling” is to see a web site that as far as its Link Profile is concerned is a profile that as closely as possible approximates that that would have been created if the entire process had been created by human intervention and not via a network of software applications.

What is that we humans do best?

Screw up, that’s we do more often than most and in a lot of cases that is what we do best and as such that is quite often what the SE’s want to see. As such as far as inbound links then the SE’s want to see a good healthy mix of the following:

  1. Direct Anchor Links
  2. Indirect links
  3. Redirects
  4. Dofollow links
  5. Nofollow Links
  6. Typos
  7. Good IP spread of inbound links

A back links landscape comprised of a healthy mix and spread of the above type of links will stand you in good stead and make whatever landscape you are constructing look credible and believable.

So how do we go about the above and make this whole landscape look varied and believable. Firstly don’t shy away from sites that only provide “nofollow” links as these can still be extremely useful for two reasons. Bear in mind that our back links serve two purposes. Firstly we want to try and pass on and / or aquire as much “juice” or credibility as we can from the originating site as possible and secondly we want to try and make sure that the links and / or pages we are promoting are discovered as quickly and as efficiently as possible.

Now bear in mind what the “nofollow” attribute does to a link. Basically it tells GoogleBot not to pass on any acquired power / PR / ”juice” or whatever to the target site for the link but that is all. Contrary to a lot of folks it does not tell the Crawler or Bot not to follow that link just to disregard any link power that the originating site may or may not be passing on. As such “nofollow” links quite often are to be found on sites or locations that might be good for traffic and to that end they are perfect.

Bear in mind that our second major attribute of an inbound link is to make our target pages discovered as soon as possible and therefore “nofollow” links serve this purpose excellently. So the ideal scenario is to use “nofollow” links to link to or support pages where “dofollow” links exist to make them discovered as soon as is possible.

So we drive traffic and Bots via our “nofollow” links to our other back links and therefore get them discovered and crawled and therefore the Linking Process begins and the “dofollow” links start to accumulate and direct power to our target and / or other web 2.0 pages that are part of our structure.

Now whilst we were fine tuning our approach to “re invigorating” supposed dead sites we happened to stumble upon ( no pun intended as Stumbleupon was not a site that we used in this scenario) another of the so called New Generation of sites that helped us kick start one of our so called dead sites.

Now quite often sites or pages can slip down the indexes if Google or Yahoo etc think the page or site in question is dead and no longer current or valid. At this point you have to do two things. First off you need to rejuvenate the inbound links – freshen the profiles of these links up as much as is possible and then secondly you have to tell the Bots that the site in question is not actually dead or moribund but still “alive and kicking”.

There are several ways that you can accomplish the latter but one of the most effective ways of doing this we have found is to make sure that as much traffic finds its way to the site in question and by the very nature of this traffic, it tells Google / Yahoo/Bing (almost forces them) to reconsider its assessment of the viability of the site.

We have found Twitter to be rather useful in this and it was whilst we were experimenting with Twitter earlier today that we found out how useful it could be.

Now that Google has started to crawl and index Tweets then Twitter really starts to figure quite proactively as far as site promotion is concerned. Not only is it an ace way to drive highly targeted and focussed traffic to your site but if you have the support of a at least one (preferably more) good Twitter accounts with “clout” then there can be considerable benefits all round.

By “clout”, I mean a Twitter user profile with a reasonable number of followers that suggest to the outsider that it is an account of some standing” (the more followers the better) and as such merits consideration.

Now the commonly held view is that with Twitter you have to get your user accounts over the 2,000 follower marker as soon as is possible. Once you have more than 2,000 followers your credibility rises accordingly.

The Perils and Pitfalls of Third Party (Parasitical) Links and Link Building

Jul 27th, 2010
by Admin.
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This actually sounds more unpleasant than it actually is and let me state right from the outset that I use the term “Parasitical” advisedly and purely to refer to the practice of placing Links on third party web sites either with or without them complying with their Terms of Service.

Now unless you have been living under a rock for the past few months you would have been hard pushed to miss one “irresistible offer” after another claiming to offer to provide you with the “ultimate game changer” as far as Google and the other Search Engines are concerned by way of the ultimate tool that will provide you with a “bazillion links” all within nanoseconds of starting and especially on accounts on web sites that until you started that particular tool you were unaware of!!

Wow what a package and where do I sign up?

Now I know there are going to be quite a few out there who will now attempt to haul me over the coals and generally attempt to pillory me over this but don’t believe the hype and please don’t fall for it either.

Let me explain why this is all B.S and perhaps you’ll understand where I am coming from.

Now there are very few software applications out there on the Internet that allow you to post material and especially links on sites without some sort of account application process and this believe me takes time.

We are testing a few of the so called game changers at the moment and to be honest none of them (repeat none of them) are performing exactly as the sales blurb states they do.

Now out of professional respect to the suppliers, we don’t comment publicly on what applications work and those that don’t as to be honest  I need “a flame war” with either an application owner or some stooge on their behalf  like a hole in the head but I will say this.

One application we are testing at the moment claims to be able to submit to over 1,500 web sites automatically and create the necessary accounts to do so and all with just a couple of clicks and the job is done.

Firstly when we checked the documentation this particular process actually took the running of an application three times and then we managed to create accounts at only 694 web sites out of the promised 1,500 and then the process took 14 hours to complete.

If that’s an immediate high speed application then I’d hate to be around when they produce something that works slowly.

The other problem lies with the type of site that you are trying to place your links on. By and large they really don’t want your links and if they allow it then it is by and large in so called Member profiles that one by one are having the heck abused out of by the Black Hat Brigade. As such one by one they are either being forced to change how they operate by Google who view this as a blatant method to “game the system” (bright boys) such as Squidoo or by the sheer outrage of the community that link builders are trying to take advantage of such as with the Pligg Community.

I’ll be covering this in more detail on the membership forum over the next few weeks and months as we launch a whole series of new additions to the Simple Leveraging Community but let me leave you with one last thought.

If a suggestion or technique in an email sounds and looks almost too good to be true then by and large it is…..untrue :-(

Climb Every (Link) Mountain

Jun 4th, 2010
by Admin.
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Just a quick follow up on the email I sent out recently about the terrific Link Wheel we had had constructed for a client recently and a few of you had raised a couple of issues that I thought might be of interest to more of you.

First of all let me bring you up to date with the particular clientexercise that brought this about (within reason) the results of an SEO exercise we are carrying out for a client at the moment (without getting into too much detail for reasons of client confidentiality – though will check as I am sure they won’t mind but…).

We started off with 22 terms in the Health and Fitness Niche of which we were on Page 1 or 2 for all 22 so the summary of the position at the outset on May 28th was as follows:

Nos in those positions

Positions May 28th June 4th

Top 20          6             0
Top 10          4             5
Top 5          4             5
Top 3          2             3
Top 2          4             7
No 1          2             2

So the initial story is that the current round of promotion had taken the various key phrases and concentrated them now quite firmly into Page 1 for every keyword / phrase we were targeting and in most cases now quite firmly towards the upper half of Page 1

Now an analysis of the results threw up the following bits of information as well.

1. We had increased our profile of places where we had consecutive places i.e. 2&3 etc by more than double and in fact out of the 22 terms we now had 12 double positions.

2. The rise in SERPS appeared to be across the board with a rise in places for terms that we had scheduled to really get behind book marking wise later this week so the Link Wheels additional effect appears to be increasing the weight behind the entire site and not just specific terms.

All of this before we really could add any additional SEO behind the Link Wheel i.e. it is too early to count in the effects of additional RSS work or increased book marking of the pages, which of course we will do.

Once I get clearance from the client then I will post more details and information about this exercise into the members’ area so you can get a clearer idea of what we are talking about. As I mentioned it’s in the Health and Fitness Equipment Niche and though fairly small there are about 10 to 20 companies “taking chunks out of each other” at the top of this niche and it is fiercely competitive.

Now some of the other issues raised by members were as follows:

1. Is this type of Link Wheel a traditional one or is it random and how much use are they? Well an analysis of the structure makes it look fairly random to us and as to the continued efficiency of these as promotional tools I can only point to the results above achieved so far and they will get better once we swing the full force of the entire SLS Network behind each Link Spoke i.e. each Blog.

2. How effective are they for sites at various stages in their development and what about too many links? My take on this is as follows. As the great economist, John Maynard Keynes said “In the long term we are all dead”. The old concept of too many links is an old wives tail. If it wasn’t then you would crucify your site every time you released a successful Press Release that got picked up all over the place. Life is too short. If folks want to wait for “forever and a day” attracting 2-3 links per day whilst the rest of the world flies by then fine but I think life is about a little more than this. You need results if not now, certainly by the end of the week. It is that important.

3. Is it possible to have more than one Link Wheel active at any one time and how can we maximise the return? Can you have too many links coming from any one URL towards the same URL? Not really it’s called deep linking and anything that helps Googlebot find your internal pages is fine in my book.

The thing is that once you have this set up you have total access via username and password to each site so my advice would be to start adding spun content at random to the various sites and then bookmark these pages as and when you add them so you have a fairly organic growing “Link Mountain”.  Wow, forget about Wheels, Pyramids, Clouds etc we are building a Link Mountain!! These entire buzz phrases get a bit silly after a while, still I’m sure someone will use it one day. The other is that the cost of getting this whole thing up and running quickly (takes 6 days) is so cost effective that the best thing to do is get the basic structure in place and then enhance it gradually.

4. After you receive your report, how many links is ideal behind each spoke? I would hit it with the lot – read point 2…seriously why not? Hit it with your full allocation, your library pass, any pots and pans that come to hand and if necessary the neighbours cat!

5. After the report arrives what RSS promotion should be done and how to develop links further?  I would hit it with all the resources you have at your disposal. The thing about Google is that yes it finally gets round to recognising things with indexing etc but folks get too paranoid about Google. There are millions of web users and site owners out there with new sites coming on stream every day. It would be totally paranoid of me to assume that Google have a department set aside with my picture on the wall and every time I do something a buzzer goes off deep in the heart of the Googleplex with teams of “apparatchiks” all streaming out with “get Steve Morgan” emblazoned on their foreheads!

I hope this goes some way to clarifying any potential queries some of you might have had over this but as usual, any further questions then fire away and keep them coming in.

Lastly, Simple Leveraging has finally succumbed to Twitter. I know, I know, I preach on and on about Best Practice in this and that and here we are, Simple Leveraging has not has a fully developed Twitter Account. Well actually it has, it’s just that with all the other comings and goings and advising people “here and there” we never actually got round to developing it to its full potential.

Now the real reason that we are finally pushing our Twitter account is that it is the ideal platform for advising people quickly and effectively regarding any potential networking issues that might exist at any one time and that might be affecting submissions. So from now on we will be using Twitter to notify folks of any networking issues so if you want to keep “in the loop” then add our account at http://clicks.aweber.com/y/ct/?l=DXfSd&m=1dpXxD4cF9P1kG&b=3GMYcjF5nAhnghX7XBf9FA  Also any issues that it is quicker to notify folks about via Twitter than conventional media then we’ll use it that way too.

In the meantime, have a colossal weekend, don’t catch too much sun and enjoy…

Cheers

Steve

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