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Sometimes you just have to sit tight with Google….and some”hot” dofollow Academic Wikis available.

Apr 24th, 2012
by Admin.
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The world of SEO is not the greatest place to be in at the moment as the likes of Google play a perverse online version of Basket Ball at the moment with their index and to say it makes for nerve racking client meetings is a gross understatement.

However despite all of the online shenanigans, sometimes it pays to just go back and be “old school” for a while and sit tight when all around you is bouncing around maniacally.

This is not easy I can tell you and when you have a client getting near hysterical because their main keywords have gone “walk about” and wiped out about 75% of their traffic, sometimes the answer they least want to hear is…”lets’ just sit tight and see what happens”.

You have to be very careful at junctures like these as though to “sit tight” may well be the best course of action, as I have said; sometimes it is the least sort of thing a hysterical client wishes to hear.

We’ve been in just such a situation these last 10 days or so with one of our clients who has a nice site that’s based in the Health Niche and to say we’ve been under pressure is playing down the situation “big time”.

The trouble as I’ve said is that when an array of hitherto rather stable keywords and SERPS disappears almost overnight it is very easy to break out into wholesale panic. The trouble was that the more we analysed the situation and thought about it, the less inclined we were to actually effect wholesale changes to our SEO approach and “game plan”.

You could almost cut the sense of relief with a knife when thank god, the clients main term came back onto Page 1 in Google after a 10 day absence touring round “the nether regions” of online obscurity.

This was not, as it turned out, anything to do with the so called current “Panda Massacres” or anything like that but a phenomena that was more familiar.

A good old fashioned “Google Dance”.

Unpleasant nonetheless and if you are suffering from any form of “gastric issues” then this sort of occurrence could be defined as almost the perfect form of “online laxative” such was the very “uncool” situation client wise.

The trouble is nowadays it is very easy to over react and abandon Tactics and approaches mid Campaign if suddenly your SERPS go awry but sometimes that is the last thing you should do.

It is sometimes beneficial when the “brown smelly stuff hits the fan” to actually sit down and think logically at times as these such is the crazy world we inhabit called SEO.

When the bottom has seemingly appeared to fall out of your marketing world sometimes it pays to sit down and analyse why you think this has happened before you make a move and sometimes the result of that analysis and introspection is actually to do nothing especially if your previous actions had been well thought out, researched and seemingly well implemented.

Too often we seem to hear nowadays of client scenarios appearing to go badly wrong and all the blame seems to be laid at the doors of the “manic Panda” when actually it is something different altogether.

Think before you make a move….always. You’d be surprised at the numbers of those who don’t.

Lastly, last week, we informed you of the fact that we had some rather nice dofollow wikis that folks could use for their Marketing and Link Building Campaigns. There were 120 dofollow wikis that were based around the Apple Snow Leopard OS and the cost of them was $80 for the 120.

This week we have something hat is even tastier and much much rarer and that is 80 rather nice Authority sites based around the Academic world. Now the euphemism for this is usually the “EDU market” but that would actually be a gross over simplification as in this case, in this list is a very prestigious German University that is certainly not an EDU domain suffix (but is Still a PR8) and several Academic Institutions in the UK (all ac.uk) plus some nice Colleges and Universities in the Far east that are also not EDU’s. Plus also within this list are a long time favourite of mine and that is some nice “K12.us” domains which represent the US education sector just below the University and college sector.

I personally love these as they seem to get crawled very quickly and stay indexed due to their very nature plus even if the wikis get restricted, quite often the pages don’t get taken down so your links remain “in situ”. They also often have some nice PR on the homepage of the site and quite often this is PR4 or 5.

Anyway we have a very limited number of these that are available as we like to use these “in house” in a lot of our domestic Campaigns so we’re limiting the number of lists we’re making available to 12 copies and these will be allocated on a first come first served basis.

Priority will also be given to members or readers who have already bought the 120 dofollow list to be fair.

PR on these sites ranges from PR8 at the top end (a nice number plus as I said some nice prestigious European Uni’s from at least 3 different Countries so a terrific IP spread) to those we have not yet had the time to allocate Page Rank to but in a spot check just before this newsletter was published I took 3 of the N/A Page Rank assessed sites and two of them turned out to be PR4′s on a manual inspection!!

Anyway this list is available for $80 and as I’ve said is available on a first come first served basis. Our PayPal address is as usual info@simpleleveraging.com .

We will also be running another webinar on these within the next 7 days and priority on that webinar will be given to those who have bought the lists which is only fair.

What Makes an Authority Site and also how to get your hands on links from 20 .Gov sites?

Mar 3rd, 2012
by Admin.
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What makes and Authority site? It’s another one of those questions that we regularly get asked and again the answer could be viewed in two ways.

Firstly on a very simple basic level, an Authority site is one that is recognized as an Authority within its particular topic or niche. For example, www.bbc.co.uk is viewed as an authority site within the News and Current affairs spectrum and in the area of Aerospace then www.nasa.gov would be viewed as an authority site alongside political websites such as http://www.number10.gov.uk/ in the UK and http://www.whitehouse.gov/ in the US. It could be argued with events on both sides of the Atlantic recently that both of these sites are pretty compromised (allegedly) but I digress.

The common theme in all of these examples is that they exist primarily for the dissemination of information and have no commercial bias whatsoever and therefore their information by and large is unbiased with no commercial intent whatsoever.

It is this last category that makes EDU and Academic Domains so useful and worthwhile as they are deemed to have relative unimpeachable independent non bias. It is also this aspect that goes way and beyond the domain suffix .edu as well as the majority of leading Academic Institutions worldwide are in fact not straight .edu’s but either variants such as in Australia .edu.au or in the UK, .ac.uk

On the next level an Authority site is one that is deemed to be an Authority in its niche by virtue of the experience and quality of the editorial and information published by the site. This latter category is helped by the way that site is perceived or viewed by other web sites i.e. are many other sites of a non commercial bias linking to it for example?

It is this second Category that for our purposes is slightly more achievable for us to achieve for our own or client’s websites.

Now as most readers will be aware we have been focussing a lot of our intention recently towards Wikis as sources of links and a lot of folks have asked why?

The answer as far as we have been observing is that whether they are nofollow or dofollow neither makes any difference as far as we are concerned as it is not Page Rank we are at all interested in here. Ot is the fact that currently they are helping our Press Campaigns “hit it out of the Park” at the moment. Currently we are getting a 90% success rate in getting our Press Releases within the top 5 in Google and in the most recent case of this morning we had 2 PR’s in the same top 5 slot in Google for the same phrase and all within 51 minutes of the release coming out.

Next up is the target to keep them there!

That having been said, having other Authority sites link to you does help you “up the ladder” and it’s to that end that I want to bring to everyone’s attention some very cool very rare information we have just finished compiling this morning.

Our list of Wikis using the MediaWiki platform has risen now to over 3,000 now and within that there are 117 EDU Domains plus 6 Gov sites with 3 satellite Gov / political domains. Now these are all working Wikis that we have placed material on within the past 3 weeks so the work.

What we compiled this morning is of more interest and to be honest much more “Mega Hot” in as much as our research has unearthed signup pages and logins for 20 .Gov Wikis plus 3 satellite sites.

Now to be brutally blunt, using .Govs as part of your Link Building strategy is very much a specialised business and has to be handled correctly. Anyone who tells you otherwise is, as we say in the UK, “talking out their backside” but handled correctly can gain great results big time.

How rare are .Gov sites?

Well in our major Wiki list of 3,178 sites we have 6 of them plus 3 satellites.

In this list researched and compiled this morning we have 20 .Gov sites plus 3 satellites. Now these are.Gov sites that are truly spread across the world so the IP spread is to die for plus the geo coverage is great. There are of course a couple of mainstream US .Govs in there as well.

I am making this limited list of .Gov sites available to a very small group of people plus running a Webinar next week where we go through the do’s and don’ts of how to handle these sites properly and not get your material banned.

Now the places on this Webinar and the number of copies of this list will be limited to 15 as these sites are that rare. The cost of this list plus access to the webinar is $35 and is purely available on a first come first served basis. Send the funds via PayPal to info at simpleleveraging.com  and you’ll get out on the list

These sites are hot, they are rare so get in now to secure your place and I’ll get your place allocated.

I am also running another Webinar on the subject of dealing with and handling .EDU sites in the next 10 days and those who have already signed up will be notified of times shortly.

Back to the .Gov sites, get in quick as places are limited.

What types of Links work for me and another 500+ wikis on our list of over 2,000

Feb 23rd, 2012
by Admin.
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People ask me quite often, what it is that I look for in a link back to any of our sites or our clients sites and my answer is always the same. I don’t really care quite often nowadays as long as the url the link is pointing to is correct and correctly coded.

Now the reason for this is that our viewpoint with regards to “Panda” and it’s glorious after affects really revolves around three things. Content is king again (and rightly so) and links do matter but where the link comes from in terms of geo location is perhaps now more important than ever and an increased variety in terms of type of link and mix and match of Anchor phrases is now more important.

Basically what Google want to see is a Back Links Landscape that as closely approximates something created in a random fashion by humans as possible. They do not want to see a Link Profile and Campaigns that are perfectly formed, perfectly calculated to the “n”th degree in terms of ratios regarding Dofollow to Nofollow etc etc.

In other words if your Back Links profile looks to good to be true then Google err on the side that it probably is too good to be true and will ironically punish you for it.

An example of that came up recently when I was advising on a prospective client who had come to me seeking advice because their portfolio of sites had been hammered by Google and he was now looking a portfolio of sites that had only about 30% of them indexed on Google.

I sat and listened to this “sorry tale of woe” (and it genuinely was a sorry tale as I do not wish to cause offence) and when asked about Back Links, the reply came back that everything had been carefully planned and they’d only gone after carefully screened keyword rich phrases from one a certain profile of site.

Then it hit me? Was this a link profile that looked as if it had been created and morphed by human hand or was it just too good to be genuinely true? My advice to the client was to go back and radically rethink their Linking Strategy and to not be afraid of a wide mix of link types, and certainly to think about varying their link sources and also the IP location of their links.

Next up the topic of Wikis and the power of links within them?

Now at the end of the day, unless you are talking directly to the person within Google Algorithm team who is responsible for the final tweaks that go into their algorithm changes then any comment from anyone about Links and Link Building is a “best guess” or “educated hearsay” – yes even mine.

Where we come from is that we will only pass on comments and tips / tricks and techniques that we have already tried on our own sites and know to have worked. How they have worked and why, we can only give our best shot in guessing or estimate but it is never more than that and anyone who can say different is by and large lying.

That having been said supplying information backed up by empirical verifiable evidence is fairly conclusive and that’s where we come from. We’ll only write about something either “after the event” or towards the end of a promotion that we feel us commenting upon, won’t adversely affect the outcome or success of that promotion.

So how does this affect our views on Wikis and such like?

Well basically I like them and at the moment along with SLS (of course) we are using them to support our PR Campaigns for one client and over the past five days have captured 4 Page slots (including 2 No 1 slots for two PR’s plus Client internal page) just using Press Releases backed up and supported by a wide variety of Wikis and SLS links.

The List we supplied to folks last week of Media Wikis has now expanded and instead of the 2026 Wikis we had in this list we now have over 2,500 (and it’s growing so don’t be too surprised if by this time next week it’s over 3,500!) so to all of those who bought copies of the 2026 list we’ll mail out the increased sized list for no additional charge so that about an extra 25% for free.

Now as to the power of this List? Well I spoke to one of our more senior members last week and their comment was that using one of the newer Wiki Submitters they had submitted to all of the Wikis and had successfully managed to submit to over 1,600 of them. Now this didn’t mean that the other 400 were useless, far from it. What it meant was that probably for a number of reasons the target wikis weren’t able to accept automatic submission or for some reason there was an “interface” issue but manually the Wikis would have accepted the submissions.

I personally think a success rate of 1,600 out of 2,000 is awesome and backed up by SLS gives one hell of a Link Support “Baseball Bat” to whatever you were trying to promote and our recent client success with PR’s has borne that out to be true.

Asked how powerful this list was and this type of promotion?

The answer that came back was that the evidence showed that these Wikis were strong enough to get pages moved from Page 2 in Google onto Page 1 and to be fair, that’s what we’ve found as well.

It’s great being able to go to a client or prospective client and then say that you’ll come back to them in a few days with some representation for them in Google on their first page and that’s what these Press Releases backed up by the Wikis and SLS is doing for us here.

The Wiki list is going onto Traffic Planet for sale tomorrow (slightly delayed through editing again) and the price will be $45 for 2026 wikis but those who are interested in buying from us directly for the next few days will get the extra 500 Wikis thrown in for no extra fee so will get a list that is 2,500 strong.

Now if certain types of Domain suffixes” floats your boat” (know what I mean?) then our Wiki List contains over 110 EDU Domains – that’s 110 unique EDU Domains not just different wikis on the same domain plus 9 .Gov’s.

Not bad eh?

The other thing I wanted to mention briefly was that following hard on the heels of these Wikis is our research on another platform of Wikis and these links for these wikis are auto approve and also Dofollow.

Now at the risk of winding folks up, we have a database of these that stretches to over 12,000 Wiki Pages spread across 850 Domains so far so this one is going to be “interesting” to say the least.

Anyway to sum up if anyone is interested in the existing 2,500 list then send the $45 via PayPal to info@simpleleveraging.com and I’ll get you sorted.

More Google Post Panda Testing

Jan 29th, 2012
by Admin.
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Just thought I’d drop a quick update to yesterdays email where I discussed an ongoing case study we were carrying out on some brand new domains and also checking how well the SLS Network was performing at the start of 2012.

OK interim stats are as follows:

1. 15 Domains bought and launched

2. All 15 were indexed and were starting to rank (albeit in a limited manner) within 24 hours.

3. For Narrow match terms, 4 had hit Page 1 in Google within 3 days, 5 had hit Page 2, 1 was on Page3, 1 was on Page 4 whilst the remaining 4 were lost in the mire (sub Page 5 but we’ll get them to where we want them to be ( it’ll just take some more time). So that’s a 60% success rate at Page 2 plus within 3 days.

On one of the sites we carried out more of an in-depth analysis and I am forwarding this video to my small “Peer Group Review Team” to confirm and the results picked up from that were really exciting. OK it was a tightly focused Niche we were after but still in narrow match had 411,000 competing pages and the results we had were as follows:

The time period was as mentioned three days since we bought and registered this domain and we were looking at the following results for one term (our main and keyword targeted term) plus as we had launched a while network of sites there was also some collateral penetration as well in that some of our other sites were also showing up for this term:

1. 5 Places controlled by us on Page1 in Google.

2. 4 Places on Page 2.

3. 5 Places on Page 3 (including Bookmark Directories).

4. 7 Places on Page 4 (including Bookmark Directories).

5. 5 places on Page 5 (including Bookmark Directories).

Plus when we expanded the Search queries it showed on Pages 9 & 10 that we had in some cases 90% of the page tie up for our sites / terms etc when we also took into consideration the member Directories of SLS which had also started to appear.

All we used in this promotion were a couple of items that we discuss in the members area of SLS plus the Bookmark Network using one account to deep link the sites.

So the quick response to does Social Bookmarking still work in 2012 (heck there was a post in the Warrior Forum recently that predicted the “death of…..” yawn) is yes and is alive and kicking.

The key thing that you have to bear in mind and I’ve stated this on countless times over the years, SEO is a constantly moving form of marketing. You have to keep evolving or you are finished and that’s what Simple Leveraging does, it moves constantly with the times and if it seems that in 2012 we are massively different animal to how we were in 2009 when we first emerged then in certain cases we are but in our core methodology? Nope, our principles and approach have stayed the same, just the implementation of them has been slightly “tweaked” that’s all.

If you read nothing else today, read this…these results are that good.

Jan 27th, 2012
by Admin.
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“I love it when a plan comes together” or so said the late great George Peppard as Col “Hannibal” Smith in the A Team (in virtually every episode) and in this case perhaps I should paraphrase the quote to run “I love it when someone pays attention, takes action and then hits the target”.

In this case I mean by taking my recommendation regarding the use of the various Simple Leveraging techniques and getting them to work extremely well.

Literally a few hours after my last email I received this quote in from one of our members who I “talked through the process” of putting this sort of plan together only a few weeks ago.

I won’t embarrass him by giving out his details but his quote ran as follows:

“I ran one press release test on a new site using the PR submission service, followed by your instruction and I followed that with an RSS Submit Submission and nothing else and take a look at the results 48 hrs later. Now this is a pretty none competitive keyword with a number of local modifiers but I’ve never seen this many keyword ranking combinations ranking this fast.

My friend you’re the man. Thank you for sharing with us.

You really over deliver.”

H e enclosed an excel spreadsheet of SERPS that quite frankly if I delivered it to a client without checking I would have basically been laughed at.

It was that good.

Seriously, I mean it.

If you thought yesterdays statistics were mind blowing (and humbly speaking I reckon a 443% increase in traffic ain’t too shabby as they say over here in Northern Ireland) then pick a couple of cushions to soften your fall ‘cos this is going to knock you sideways.

His spreadsheet enclosed (and I kid you not) the following statistics taken over 1200 terms:

Google:

500 Top 5 slots (251 at No 1)

Yahoo:

607 Top 5 slots (343 at No 1)

Bing:

605 Top 5 slots (343 at No 1)

Now this was 6 weeks ago so between a few of us we random checked about 70-80 terms this morning and….yes there had been some slippage but who the heck is going to complain if a few of the terms had slipped from No 1 to………No 2? To balance that in quite a few cases he had tag teamed the No 1 and No 2 slots and this was still 6 weeks after the release!

All in all we found that 75-85% of his results still stood so extrapolate that over 1200 terms and you get the picture as to why he was so excited and why the hard-bitten SOB’s (OK guys not really) in our ClientSEO Team were so impressed.

And we thought our results were mind blowing.

Listen boys and girls, there is so much…..how can I put it, but think of the smelly stuff that comes out of the rear end of a cow, flying around being sold nowadays that it is nice when something that is so achievable and practical appears that sometimes it is very easy to overlook it.

In this case it is the execution and implementation of the process that brings about the results here.

So, before we get tooooo carried away with everything let’s put in place some caveats here to bring about a dose of reality to the situation.

Yes as he said, a lot of his terms were very very Long tail..but in most cases (90% of the terms we checked) they had adverts running alongside the SERPS so someone was bidding on the traffic so that confirms to me that yes the majority of these terms had traffic (albeit small amounts but traffic nonetheless).

Does this technique work 100% all the time, every time?

I wish I could say yes and claim 100% perfection but to be honest I failed those exams at school so I’ll settle for a slightly “grubby” 75-85% hit rate which is still well above the average and in a lot of cases delivers results that most folks out there only fantasize about.

Hmnn that’s about it really.

Too many folks have come back now with amazing results for this not to be genuine. As I’ve said, it might not hit the target absolutely 100% all of the time but the strike rate is too convincing now for it not to be included within everyone’s’ armory.

Now those of you who have been receiving emails and newsletters from me for some time will testify that we don’t go down the conventional “Guru, churn and burn” route i.e. I very rarely send out emails promoting other peoples products purely just to create affiliate income. I know there hundreds out there who do but I don’t as I will only promote something that sits alongside our Simple Leveraging methodology and also something that we have tried out, tested and found to work on our clients first.

As an organization, we don’t exist purely on earning our income via affiliate sales in fact affiliate income accounts for less than 1% of our turnover so if we do send information out about another product or service (and I think we’ve done it 3-4 times in the past 2 years) then it’s because we think it will help your service.

Also because we feel so strongly that you should be using this we are quite prepared to waive potentially $480 worth of affiliate income per user, as a way of saying “Thank You” and also to act as an incentive for you to get hustling and do something.

If you or a client are working on a project and you absolutely have to deliver on something quickly then this is the road down which you should go, even allowing for the pre Christmas rush.

When you are promoting something for either yourself or a client then you have to make one of two decisions regarding SEO.

Firstly, how quickly can I get the target page into position in the SERPS to start the traffic flowing and how much of a fight is it going to entail and also how much budget do I have?

Secondly, if I can’t get my target page onto Page 1 quickly then I absolutely have to get either a Press Release or some form of associate page there to at least get into “the action” and deliver some sort of ROI.

Press Releases, designed, implemented and submitted correctly fit the bill here. Put it together with our SLS methodology and Bookmarking Network and you really have the weapons with which to carry the fight forward towards the achievements of your goals.

If you are a member of SLS and not using this technique then the first thing you should do after reading this email is to email me by return and I’ll get you set up with our discount link and get you up and running.

$480 worth of savings is not to be sniffed at, especially in these times of hardship and recession.

Only Google could do it? Plus another Volume of Back Links Heaven released

Jan 11th, 2012
by Admin.
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You have to ask yourself the question, given the resources it has at its disposal, the seemingly limitless funds and general marketing & personnel clout that it can throw at a situation, how come Google so often seem to open their mouths to change their feet?

How can such an organization that prides itself on the quality of its staff and resources engaged employ such a bunch of idiots to actually go out and do what they do at times?

First there was last year’s little escapade over the serious emergence of their new Social Media Promotional angles when they said that certain types of Link and Referral data was being withheld for…wait for it……Data protection issues. Then they were found to be selling, yes you’ve guessed it, that same Data to Adwords Buyers if they paid the right fees. The whole exercise was then blown wide apart when most observers rightly (in my opinion) highlighted the whole incident as the opening shots in driving the free version of Webmaster Tools under and the emergence of a Premium version of Webmaster Tools.

Now they’ve gone and done it again in another “hello Mr Foot please meet Mr Mouth” incident over paid Linking Campaigns.

Now for those who have only just entered this fun packed little Industry of ours, Google have developed, over the years, quite a negative stance (understatement here) on the whole concept of paid links. They don’t like them, they don’t like the practice of it and if they catch sites doing it then they basically consign them to the “nether regions of on-line hell” (or certainly below No 500 in the index or ban entirely) or so the theory goes.

Imagine the hilarity then when the Big G themselves get caught out a few days ago, supposedly engaged in a paid Link Building Campaign for their Chrome Browser but when challenged about it, suddenly develop a sense of moral outrage that “yes the Campaign was ours but it was not what we signed up for!”.

Really?

As they say over here in Ireland, “Do they think we’re not wise?”

Anyway back to the point, this whole episode highlights a great many things.

Firstly Google are going to do what Google want, for the interests of Google and not anyone else and don’t let anyone convince you otherwise?

Secondly they are not above making waves and delivering changes that come completely out of the blue as with yesterdays “Search, plus your World” announcement.

Now this has to be as clear an indication that they have finally decided to come out of the closet and take on FaceBook head on in the Social Arena with a beefed up “Google Plus” program.

Now my opinions of Google Plus in the early stages were very undecided and were very much powered by my distrust of all things Google and I still have some of the reservations but I do think that Google Plus could be “where it’s at in 2012″ and that 2012 could be the first year that FaceBook “catches a cold” (albeit not a major one).

We need to study at greater length the Google “Search, plus your World” concept further and we’ll write about in the days and weeks ahead as this could be something that it is essential to keep on the right side of with regards to Google but let me finish this with one last  warning.

If in your or your client’s Campaigns you are indulging in anything even remotely, how can I put this, slightly greyish/leading to Black Hat then steer clear of Google Plus by a country mile.

The downside of Google Plus is that because they call the shots as you can only take part if you have a Google controlled account, this means that if a Grey Squirrel as much as breaks wind in Southern Spain then the boffins at the Googleplex in California will know about it. I know this might sound as if I am an apologist for the likes of George Orwell et all but Google plus could possibly turn out to be the most potentially Orwellian of online marketing tools in that it really is a case of Google playing the role of Big Brother.

They do know what you are up to so keep it smart and stay safe.

This doesn’t mean that you can’t indulge in the odd piece of “cute” marketing as that would be boring but just don’t do it with any user logins or profiles that you use for Google Plus.

Now a newsletter / email like this wouldn’t be the same without a “shameless wee plug” for one of our ongoing promotions and Volume 3 of Back Links Heaven has just been released and in this edition we cover the Forum software punBB and how we can use sites using punBB for our needs when it comes to placing links.

As with other editions of Back Links Heaven this version is available from us here at Backlinks Heaven (http://backlinksheaven.com ) and so far we have covered the following formats in Vols 1-3:

1.       Vol  1 –  UseBB +10k Assorted Forums

2.       Vol  2 – AEForums + 10K Assorted Forums

3.       Vol  3 – punBB + 10K Assorted Forums

Basically this whole Series will encompass over 500,000 assorted Forum Domain Urls spread over nearly 50 different Platforms that will, when finally published amount to arguably the largest and most comprehensive resource on Forum Marketing there is.

Each volume is available for $ 16 but there are a few limited slots still available for the Series Subscription which is $160 and represents a saving of over $640 over the entire Series.

If anyone is interested in this then get in touch and I can get you set up on the system.

SEO, whatever you do in this game, you have to evolve.

Dec 23rd, 2011
by Admin.
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I was talking to one of my valued friends amongst the SLS Community today and the subject came round to what we both felt was working for our respective business operations and especially with regards to current practices and the conversation swiftly moved round to the “why and how”?

The answer to this was obvious and it was this. Simply put, Simple Leveraging has evolved considerably over the past two and half years of its existence and it helps explain why the practices and methodology taught remains at the forefront of current SEO and Internet Marketing in general.

Now my philosophy behind this again is quite simple, you have to evolve in this game or you soon cease to exist in any meaningful manner and hence the reason for the constant exploration for new tools, techniques and utilities that make SLS still pack the punch it does.

Nowhere is this more so that in the area of taking SLS and really scoring with the use of Press Releases.

Now those of you who remember the various Skype Webinars we carried out in late summer will probably wonder what happened to the end product.

Well the initial studies of the project into the success of SLS and Press Releases made some pretty bold (but backed by fact) claims in that we did go through the nuts and bolts of a Campaign that went on to generate over $240,000 in four days.

Pretty bold huh? But nonetheless fact.

Well what I wanted to do was to take this approach and run it across various Client Campaigns over the past few months and see overall how it worked. These Campaigns were run during some of the busiest periods of the online year and I must confess the results were pretty amazing.

The first Campaign took place in the run up to Halloween and involved a Client in the Catering and Food Industry and using the techniques and practices we discussed, our Client saw an uptick in Traffic levels of 127% on last year with the Organic Search sector of their activities seeing a jump of 197%.

Using the same Client, we then analysed their promotional activities over Thanksgiving and the corresponding results were pretty amazing. Overall their traffic was up 192% on last year with the Organic Search sector of their promotional activities seeing a colossal increase of 440%.

Finally we analysed the first sector of their Christmas activities and again the results bear very interesting reading. So far with regards to overall activity, their traffic levels are up by 163% and again in Organic Search terms they are 443% up on last year.

As they say, the Jury is well and truly back in on this one and it is working with a vengeance.

Now I bring this subject up because one of the core components was linked to being able to produce and distribute a fair amount of Press Releases and this, if you are not very careful, costs.

However with our colleagues at Mass MediaSEO we are able to pass on to our SLS Members savings that if taken correctly will save them at least $480 over the next 12 months.

What you have to do to qualify these savings is to send me your membership details and I will pass these onto Dennis and his team and together we’ll get you sorted out and up and running.

Now what we’ve done is effectively waive our commissions on this Service with the aim of passing these savings directly onto you. It’s another way of us being able to say to you, “Thank You” for being one of our loyal members.

The Importance of a widespread IP base for Back Links

Dec 13th, 2011
by Admin.
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IP Diversity and Link Diversity are two often misunderstood terms in conventional Link Building methodology.

First up, when you ask most folks as to what exactly an IP is they look at you with an expression that roughly translates to “ask me one about last night’s football?”

What exactly is an IP address?

Well to quote Wikipedia it is as follows:

An Internet Protocol address (IP address) is a numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication.[1] An IP address serves two principal functions: host or network interface identification and location addressing. Its role has been characterized as follows: “A name indicates what we seek. An address indicates where it is. A route indicates how to get there.“[2]

For more information about IP Addresses see here: http://en.wikipedia.org/wiki/IP_address

For our purposes the “name of the game” here is to get your back links for any of your target Urls from as wide an IP spread as possible. Google want to see (and if Google want to see something then show them, don’t be stupid, don’t fight them) your Back Links come from as many Internet Users and Sources as possible, spread over as many parts of the globe as is humanly possible.

‘Nuff said really.

Using Multi Combinations to get No 1 slots in Google within days

Nov 11th, 2011
by Admin.
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Hi Gang,

I’ve been writing recently about the success we’ve been getting over the past few Months with combining the twin power of good Press Releases and then hitting them hard with associated support practices chief amongst whom are SLS.

The process goes in this order:

1.    Keyword Research. In our case this is fairly tightly focused and widespread as to be honest we don’t want to spend too much time fighting a variety of battles so we want Niches that we can get into fairly fast. By fast I mean hours rather than days if possible

2.    Drafting the Press Release. Now as far as our main aim is to get into Niches quickly we also want to make sure that wherever possible our Chosen key phrase is right at the beginning of the body text. This is because at the moment Google is sourcing its Meta Data (i.e. the data it uses as part of its ranking algorithm) from the first 300 Characters of the Body Text. Now when you take into account that this also includes the beginning information:

(EMAILWIRE.COM October 17, 2011) – sample date

then basically you are down to the first 145-155 Characters so our technique is put your Key phrase in first and then we usually close it with a question mark to make it isolated.

3.    Press Release Submission. Now the Service we use and one that we’ve run Webinars over is this one: http://www.warriorplus.com/linkwso/5lmj33/368 and yes this is an affiliate link but then I have to keep the present Mrs Morgan as happy as I can :-) . The real reason we use and recommend this Service is that quite simply, we’ve found Dennis and Eric to be the best suppliers and have the best after sales and support going. For unlimited Press Releases the current rate (whatever that is) is vastly under priced but as I say, it’s the fact that they deliver every time with the Press Releases and deliver promptly. At the moment we have anywhere between 1-2 per day going through per day and by and large without any issues at all. If there are any issues and there very rarely are (I think I’ve had one problem release) the after sales support is so good they by and large tell you there is a problem before you have any chance of finding out.

4.    Promoting the Clippings Report. Usually a few days after the Press Release has emerged and been submitted they issue a clippings report. Now I have prepared a few videos covering this but will edit them all into one master video but the basics of the process is this. The Clippings report contains about 50-60 Urls of where you can find your Press Release. Take these Urls and using any one of a number of services, mash these Urls into one RSS Feed and then submit this RSS Feed into Yahoo Pipes and then run the pipe. Take the Pipes RSS Feed and submit via your favourite RSS Submitter and hey presto, you have Yahoo all over your links like a rash and also via redirects; you have links to all of your individual clippings from Yahoo. Not bad eh?

Next up you can repeat this exercise with Google Reader and suddenly you have links to your clippings from Google. Finally we take the RSS feed that we’ve created and then submit it through SLS as well as a number of the key Clippings Urls (the ones where the master site has a domain rank of over 5) and then promote as per normal. We usually only hit about 6-7 of the Urls as this is enough to make sure that these PR Urls have enough grunt behind them to dip in and out of Page 1 in Google usually very quickly.

I’ve just recorded a Client Case Study video that shows us submitting a Press Release on November 7th and by November 10th (less than 3 days later) we had notched up 2 No 1 slots for the clients inner page, one No 2 and the rest were 5, 6 and 7 slots. All six terms were on Page 1 and the Press Releases in this case hit Page 1 on five out of the six occasions and on the sixth the PR was at No 12.

I can’t reveal the niche or Key phrase at present but once I’ve got the client permission to do so (and I expect this in a few weeks time) then I will release the videos free of charge to members as a case study exercise. You can appreciate that we have to respect the Client wishes first and foremost and once they feel that their Campaigns will no longer be compromised then we will be able to proceed.

To back up and support these claims, I’ve shown a limited number of the videos to certain select SLS Members and their confirmations supporting our assertions can be found here: http://simpleleveraging.com/slschat/index.php/topic,190.0.html

There are additional aspects to this type of promotion that make it so successful and I’ll cover these in later newsletters but the key thing to it all is that taking these Press Releases and using SLS and a combination of other factors really means that you can get into niches very quickly.

Usual deal, if anyone has any questions then by all means post in the Forum or just email me by return and I’ll try and work my way through as many as I can as quickly as I can.

How to own 95% of Google in Under 24 hours?

Nov 1st, 2011
by Admin.
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Yes you read it right correctly, this is how we took a particular term that was OK a very tightly focused niche term, but one that had adverts running as far as Page 2 in Google and therefore was making money (or so Google thought so) and we ended up “owning” 95% of Google in under 24 hours.

Actually astute viewers of the video when it comes out will spot that we actually did this in just less than 13 hours!

So what did we do?

First in broad match our Press Release for the Client hit the No 2 slot out of 309 million pages in 13 hours and in narrow match we ended up with our Press Release taking 19 out of the top 20 slots in Google in the same period

Now the video, though having been recorded, is not going to appear for another 14 days or so as we are live in the midst of the Campaign for the Client and to be blunt, I don’t want any enterprising folks out there “nicking our niche” but the video proof is there and when I deem it safe the video will come out to our members only download area.

So how was this done?

  1. Careful Keyword Research.
  2. Timing
  3. Proper and planned use of META Data

Firstly as Myra and I discussed in our recent Web Discussion, it was all down to careful Keyword Research for the right term for the client. Secondly as this particular Season Campaign has just got underway I guess our timing was pretty hot in that we hit the tracks running just before the previous Seasonal campaign had actually ended. Thirdly and last of all we made sure that our MEAT Data for the Keyword Research was included right up at the front of the Press Release.

Now astute Google watchers will know that Google have fine-tuned their algorithm recently and for the time being seem to be using for the Meta Inserts in the SERPS, the first 300 Characters of the main body copy of the piece you are trying to optimise for.

Now the Golden Rule here is to try and make sure you get your main Key phrase inserted right there at the start of your piece. Now this is not new and has been standard SEO practice for years but it did seem to have gone slightly out of fashion recently but now appears to have come back to the fore in Campaigns or so our research has shown.

So given the fact that in Press Releases our distributor automatically assigns the first 300 characters to the Meta description and this includes the beginning information, for example:

(EMAILWIRE.COM, October 17, 2011)

This means it shortens your ability to use the keywords in the first 145-155 characters in the meta description that Google displays before it truncates. So make use of your keywords in the Meta description early on, ideally right in the first part of the first sentence.

Anyway enough of this. I’ll get the video put into the Members only support area of the Forum within the next 14 days or so but to further add proof to the fact that we’re not sensationalising this, I’ve released the video to a couple of SLS members to get them to verify that we’re not making this up. I’ll get them to add their comments to back up our claims.

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