IP Diversity and Link Diversity are two often misunderstood terms in conventional Link Building methodology.

First up, when you ask most folks as to what exactly an IP is they look at you with an expression that roughly translates to “ask me one about last night’s football?”

What exactly is an IP address?

Well to quote Wikipedia it is as follows:

An Internet Protocol address (IP address) is a numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication.^[1] An IP address serves two principal functions: host or network interface identification and location addressing. Its role has been characterized as follows: “A name indicates what we seek. An address indicates where it is. A route indicates how to get there.“^[2]

For more information about IP Addresses see here: http://en.wikipedia.org/wiki/IP_address

For our purposes the “name of the game” here is to get your back links for any of your target Urls from as wide an IP spread as possible. Google want to see (and if Google want to see something then show them, don’t be stupid, don’t fight them) your Back Links come from as many Internet Users and Sources as possible, spread over as many parts of the globe as is humanly possible.

‘Nuff said really.

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Hi Gang,

I’ve been writing recently about the success we’ve been getting over the past few Months with combining the twin power of good Press Releases and then hitting them hard with associated support practices chief amongst whom are SLS.

The process goes in this order:

1.    Keyword Research. In our case this is fairly tightly focused and widespread as to be honest we don’t want to spend too much time fighting a variety of battles so we want Niches that we can get into fairly fast. By fast I mean hours rather than days if possible

2.    Drafting the Press Release. Now as far as our main aim is to get into Niches quickly we also want to make sure that wherever possible our Chosen key phrase is right at the beginning of the body text. This is because at the moment Google is sourcing its Meta Data (i.e. the data it uses as part of its ranking algorithm) from the first 300 Characters of the Body Text. Now when you take into account that this also includes the beginning information:

(EMAILWIRE.COM October 17^, 2011) – sample date

then basically you are down to the first 145-155 Characters so our technique is put your Key phrase in first and then we usually close it with a question mark to make it isolated.

3.    Press Release Submission. Now the Service we use and one that we’ve run Webinars over is this one: http://www.warriorplus.com/linkwso/5lmj33/368 and yes this is an affiliate link but then I have to keep the present Mrs Morgan as happy as I can . The real reason we use and recommend this Service is that quite simply, we’ve found Dennis and Eric to be the best suppliers and have the best after sales and support going. For unlimited Press Releases the current rate (whatever that is) is vastly under priced but as I say, it’s the fact that they deliver every time with the Press Releases and deliver promptly. At the moment we have anywhere between 1-2 per day going through per day and by and large without any issues at all. If there are any issues and there very rarely are (I think I’ve had one problem release) the after sales support is so good they by and large tell you there is a problem before you have any chance of finding out.

4.    Promoting the Clippings Report. Usually a few days after the Press Release has emerged and been submitted they issue a clippings report. Now I have prepared a few videos covering this but will edit them all into one master video but the basics of the process is this. The Clippings report contains about 50-60 Urls of where you can find your Press Release. Take these Urls and using any one of a number of services, mash these Urls into one RSS Feed and then submit this RSS Feed into Yahoo Pipes and then run the pipe. Take the Pipes RSS Feed and submit via your favourite RSS Submitter and hey presto, you have Yahoo all over your links like a rash and also via redirects; you have links to all of your individual clippings from Yahoo. Not bad eh?

Next up you can repeat this exercise with Google Reader and suddenly you have links to your clippings from Google. Finally we take the RSS feed that we’ve created and then submit it through SLS as well as a number of the key Clippings Urls (the ones where the master site has a domain rank of over 5) and then promote as per normal. We usually only hit about 6-7 of the Urls as this is enough to make sure that these PR Urls have enough grunt behind them to dip in and out of Page 1 in Google usually very quickly.

I’ve just recorded a Client Case Study video that shows us submitting a Press Release on November 7^th and by November 10^th (less than 3 days later) we had notched up 2 No 1 slots for the clients inner page, one No 2 and the rest were 5, 6 and 7 slots. All six terms were on Page 1 and the Press Releases in this case hit Page 1 on five out of the six occasions and on the sixth the PR was at No 12.

I can’t reveal the niche or Key phrase at present but once I’ve got the client permission to do so (and I expect this in a few weeks time) then I will release the videos free of charge to members as a case study exercise. You can appreciate that we have to respect the Client wishes first and foremost and once they feel that their Campaigns will no longer be compromised then we will be able to proceed.

To back up and support these claims, I’ve shown a limited number of the videos to certain select SLS Members and their confirmations supporting our assertions can be found here: http://simpleleveraging.com/slschat/index.php/topic,190.0.html

There are additional aspects to this type of promotion that make it so successful and I’ll cover these in later newsletters but the key thing to it all is that taking these Press Releases and using SLS and a combination of other factors really means that you can get into niches very quickly.

Usual deal, if anyone has any questions then by all means post in the Forum or just email me by return and I’ll try and work my way through as many as I can as quickly as I can.

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Yes you read it right correctly, this is how we took a particular term that was OK a very tightly focused niche term, but one that had adverts running as far as Page 2 in Google and therefore was making money (or so Google thought so) and we ended up “owning” 95% of Google in under 24 hours.

Actually astute viewers of the video when it comes out will spot that we actually did this in just less than 13 hours!

So what did we do?

First in broad match our Press Release for the Client hit the No 2 slot out of 309 million pages in 13 hours and in narrow match we ended up with our Press Release taking 19 out of the top 20 slots in Google in the same period

Now the video, though having been recorded, is not going to appear for another 14 days or so as we are live in the midst of the Campaign for the Client and to be blunt, I don’t want any enterprising folks out there “nicking our niche” but the video proof is there and when I deem it safe the video will come out to our members only download area.

So how was this done?

1. Careful Keyword Research.
2. Timing
3. Proper and planned use of META Data

Firstly as Myra and I discussed in our recent Web Discussion, it was all down to careful Keyword Research for the right term for the client. Secondly as this particular Season Campaign has just got underway I guess our timing was pretty hot in that we hit the tracks running just before the previous Seasonal campaign had actually ended. Thirdly and last of all we made sure that our MEAT Data for the Keyword Research was included right up at the front of the Press Release.

Now astute Google watchers will know that Google have fine-tuned their algorithm recently and for the time being seem to be using for the Meta Inserts in the SERPS, the first 300 Characters of the main body copy of the piece you are trying to optimise for.

Now the Golden Rule here is to try and make sure you get your main Key phrase inserted right there at the start of your piece. Now this is not new and has been standard SEO practice for years but it did seem to have gone slightly out of fashion recently but now appears to have come back to the fore in Campaigns or so our research has shown.

So given the fact that in Press Releases our distributor automatically assigns the first 300 characters to the Meta description and this includes the beginning information, for example:

(EMAILWIRE.COM, October 17, 2011)

This means it shortens your ability to use the keywords in the first 145-155 characters in the meta description that Google displays before it truncates. So make use of your keywords in the Meta description early on, ideally right in the first part of the first sentence.

Anyway enough of this. I’ll get the video put into the Members only support area of the Forum within the next 14 days or so but to further add proof to the fact that we’re not sensationalising this, I’ve released the video to a couple of SLS members to get them to verify that we’re not making this up. I’ll get them to add their comments to back up our claims.

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This question was asked recently at one of the Forums that I participate in and I thought that the reply I gave might be of use here as well.

The answer to this is very straight forward. One of the most important factors that appears to have emerged in the latest Google “Algo” update was that they were now looking at the breadth, strength and variety of the inbound links that appear in your back links “landscape”. The old days of just getting loads of so called “dofollow” anchor links from one site / IP no longer cut it.

Now whilst folks have caught on about the IP diversity (still not to the extent they should have) people still haven’t fully appreciated the fact about “Link Diversity”. By this I mean that Google are looking now for a bank links landscape that as fully replicates that created by a human as possible. To this end they are now looking to see a variety in styles of links such as a mix of dofollow / nofollow, directs, indirects, typos etc in fact anything that looks like it could have been created by hand rather than an automatic submission bot.

At the same time time there appears to have been a re emergence of a concept they first looked at a few years ago called “Trust Rank”. This looks at the site that the inbound links originate from and assesses the “trustworthiness” or “authority status” of the site as it lies within your back links landscape. This is where EDU sites really come into their own and even if they only provide “nofollow” links. As most of these EDU Domains are virtually coming down with authority back links within their own profile, a lot of this is passed on in a way that is quite different to the old and now defunct (in reality) concept of Page Rank.

So to sum up (before I go too much about this) nofollow links from EDU domains are really valuable in a number of hitherto misunderstood ways. There are also a number of other factors that give benefit as well.

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So, unless you’ve been hiding under a stone recently or have just arrived here from the Planet Zarg then it’s a safe bet that you’ve been hearing loads about Google+

So then why is it that yours truly is urging caution and reticence regarding this one in the latest series of offerings from our almighty Search Engine, the Big G.

Well first up, Google + is operated and run by Google.

Secondly, it’s run by Google…

And so on.

What more do you need here folks?

Lets be honest, Google’s track record in releasing offers like this is not exactly exemplary. Hands up all those who remember Google Buzz, Wave and Voice plus not to mention all those glorious Updates?

No my reasoning is more to do with the fact that I trust Google about as far as I can throw them at the moment but let me explain further.

It’s like this. You have a great website and you want to get some more action in Google over it but as we all know Google frown about all sorts of activities that might in some way give your site a slightly more competitive edge over the competition. So what do you do?  You get all your friends organised into one of these Google+ circles and get them all to “vote” for your site and then sit back and watch as your site climbs the charts?

Hmnnn, let’s think about it folks. You’ve been using a service run by Google to actually help in your intended aim of “gaming” Google.

The best bit of it all is that sooner or later some clown will come out with a WSO or E-book claiming that this is all one big Google Loophole and that this is going to be the next killer application and this is how you make it much better.

Just how dumb can we all get?

It’s like taking a big stick and standing there somewhere in the heart of the Congo Rain Forest and poking a big Gorilla with it. Folks, this, like the Google scenario, is not going to end well. Someone is likely to end up needing fairly intensive surgery and let me take this opportunity to say “it ain’t going to be Google…or the Gorilla.”

I mean, how clever is it to scheme up some really smart plan of actually creating a structure that is designed purely and solely for the purposes of getting round Google’s filters and structures….and then telling Google how we are going to do it…and when?

Let me finish this short newsletter with a quote taken from “The Filter Bubble” by Eli Pariser. In this short extract he describes the end of a conversation with a “Google insider” in which the subject of the Company Mantra “Do Not Be Evil” comes up:

“I once explained to a Google Search engineer that while I didn’t think the company was currently evil, it seemed to have at its fingertips everything it needed to do evil if it wished. He smiled broadly. “Right,” he said. “We’re not evil. We try really hard not to be evil. But if we wanted to, man, could we ever!””

Please treat Google+ with a huge amount of caution, especially if you are trying to use it as a form of SEO Weapon?

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We have saying here in the UK (and I’m sure it’s the same all over the world with different regional variations) and it goes like this.

“It’s like waiting for a London Bus – nothing happens for a long time and then along come two at once”

Well folks such is life with Google at the moment. Not only did they shake the world big time earlier this year with their not so cute and very definitely not so cuddly Panda Update but they’ve just gone one (if not two times definitely worse) better by now not only hitting us with “Panda The Sequel 2.2 – The Search Engine fights back” followed by the latest in their PR Updates which to be honest if you follow these things carefully is nothing short of a joke.

Sadly this one’s “a joke with a jag” (as we say over here in Northern Ireland) as the joke has left a bitter and sour taste in the mouths of web developers the world over.

To be honest it’s a bit early for a full report and understanding of what is going on and certainly as far as the PR Update is concerned as that is still ongoing according to Industry types the world over but “Panda the Sequel” or “Return of the SEO’s” (how many Star Wars gags can a guy crack – answer loads if needed?) is going to cause almost as much grief as the original one caused if initial feedback is concerned.

Watch this space and we’ll get some feedback live as soon as we can.

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OK, well just in case anyone out there thinks I’ve finally lost my marbles and that the present Mrs Morgan (“she who must be obeyed”) is hastily calling for the ambulance whilst I type let me explain.

I was sitting monitoring a conversation on a particular Skype group this morning and the subject about indexing and de-indexing came up and what was really sad was the amount of disinformation that was being spread about what was going on so I thought I would throw my hat into the ring and explain a little about how Google especially reports data.

It’s easier to explain via a Video so I’ve put the video live on our YouTube Channel for those who want to take a look.

The bottom line is this. Google is arguably the most unstable of all of the Search Engines with the upside of this being that it is also possibly the most reactive. It’s probably quicker to get a site into Google – if you know the system and work it correctly then getting a site into Google can be like taking the family dog for a walk and getting it to come back onto the lead when you go home. Whistle at the right time and the faithful family mutt will come bounding along just in time to be taken home for tea.

Google won’t always come round for tea but if you go through the right procedure then getting good old faithful Googlebot to trot along to your site and index you can be easier than you think – especially if you have gone through the very basic Link Building 101 and have your own site map profile set up in Webmaster Tools.

Anyway, the video can be found here: http://www.youtube.com/watch?v=2Oca8LMv3_o and it explains in very simple language how Google result can change and vary from territory to territory i.e. when a No 1 in Google isn’t always a No 1 across the board.

Lastly a bit of “SLS chest throwing out”. I was looking at the Warrior Forum the other day and thought that one particular WSO seemed to be good value for money etc. It was one of those discussions streams where you could get 101 Blog Urls where the PR was on the page where the comment was and not the domain. 101 Blog Urls for $27?

Not bad eh?

Then I looked at last Month’s Free Link Packet from “the leveragers” and saw that it contained 184 Blog Urls:

PR 6  7 Blog Urls

PR 5  22 Blog Urls

PR 4  31 Blog Urls

PR 3  67 Blog Urls

PR 2  51 Blog Urls

PR 1  3 Blog Urls

Included in the above are 24 EDU Urls of which 3 are PR1, 5 are PR2, 10 are PR3, 5 are PR4 and there was one PR6 EDU Blog Url for commenting upon.

And the above was free if your membership was in good standing.

So there you have it folks..$324 good reasons to be a member of Simple Leveraging. Not only as a full member do you get access to the largest Do Follow Social Bookmark Directory Network on the Internet but you also get more than $324 worth of Link Building freebies thrown in throughout the year.

For those considering upgrading their membership then we are still running the promotion whereby we discount the fee to $269 if you donate $30 to the Northern Ireland Children’s Hospice so even more of a saving.

Get in touch if you are interested.

Usual deal gang, any questions ask away either in the Forum or email directly to me.

Cheers

Steve

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On Monday April 11^th, Google announced officially to the world that the Panda Update now applied to Google results outside of North America.

http://googlewebmastercentral.blogspot.com/2011/04/high-quality-sites-algorithm-goes.html

Now on the face of it the new update has by and large seemed OK so far to us here at “Leveraging Central”. If anything the only thing we have noticed is that the average SERPS level of pages has risen and that for some reason the Nett Yield on the Adsense units has also increased. We’re not too sure whether there is any correlation here or whether this has more to do with the start of the Advertising Second Quarter and hence more budget being freed up but nonetheless any increase in revenue is gratefully appreciated in these “inclement economic times”.

So back to what Google have been up to.

As we have mentioned before, the update appears to be concentrating very much on ensuring that quality reigns supreme but then Google go and do what only Google do best and that is to push things so far that ultimately they screw up.

When you consider matters pertaining to Google I’m often reminded of the old sixties classic duet between Frank and Nancy Sinatra “Something Stupid” where the line goes “and then I go and spoil it all by saying something stupid….” only in this case it’s doing something and that stupid thing in our books is the new addition of the facility within the new Google Chrome Extension that allows viewers to block domains from their results if required. Now this in isolation is not necessarily a bad thing if handled ethically and correctly but therein lies the rub. This facility has other features and aspects too.

In a couple of comments that I found disconcerting Google via Matt Cutts let this one slip out of the bag:

” If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results.”

Another Google insider also stated:

“While we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.”

Now as Chris Crum in Webpronews.com said:

“One has to wonder how Google would use such a signal in a way that could not be gamed by people getting their competitors’ sites blocked. There are other potential abuse scenarios as well. Personal spite comes to mind.

It’s possible that it could become a ranking signal and nobody will ever know for sure. Google will not reveal its entire list of signals. They may keep this one close to the chest, although that doesn’t mean it won’t still get abused based on hunches.”

Overall the new “algo” change could be a good thing but to be honest, my advice to all of our Clients in our SEO Division is to really consider diversifying all of their SEO Promotion and to proactively go after good results in Yahoo and Bing as to be honest no one knows where this new Google Direction is going to end up.

Lastly, we have a few copies of the FUDForum and Nabble Lists (both $15 each) that were available last week still available so if anyone is still interested in positively diversifying their IP Back Links structure (and who shouldn’t) then get in touch.

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Why am I being so flippant today? I’m not too sure; perhaps it has more to with the fact this it is a Friday and that within a few hours I can stop by at my favourite “Watering Hole” on my way home and generally reconnect with the real world i.e. those who don’t make their living from life in this massive “Goldfish Bowl” we call the Internet?

Perhaps it is also due to the fact that I have spent quite a bit of time this week looking at existing link Building Campaigns from folks who should know better and wonder how they have ended up getting their butts kicked by the “Mighty G”.

Some people really should know better and I know those who are reading this will know better but let me reiterate this message for once and for all. There is effectively no such thing as a bad inbound link. There are good links and there are very good links but effectively there is no such thing as a bad inbound link.

The reason for this? Well one of the things that Google likes to see is a nice spread of inbound linking types as well as sources of IP’s. Hence to take full advantage of this Google is expecting to see direct links, indirect links, redirects, dofollows, nofollows, typos you name it. Why? The answer is simple, Google wants to see an inbound Links landscape that very closely resembles what humans would provide and that includes mistakes.

If it doesn’t see that then look out as your entire approach could be seen as too controlled and manipulative?

Have a great weekend and keep those messages and emails coming in.

See ya soon folks!

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It appears that as of the time of the post that Google have either completed or in the final stages of completing another Page Rank Update.

As with all events like this there are winners and losers but all I have to say to anyone is that at the end of the day, Page Rank matters damn all in the universal scheme of things, its SERPS that matter and many’s the time I have seen in the SERPS, medium to high PR sites (PR4+) get their butts whipped (as an american colleague of mine so eloquently puts it) by relatively low PR sites (i.e 1 or above).

Here are a few links to how the update is being received in parts Google Page Rank Update Discussion and more detail about this can be found at this Google Info Blog

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