So, unless you’ve been hiding under a stone recently or have just arrived here from the Planet Zarg then it’s a safe bet that you’ve been hearing loads about Google+
So then why is it that yours truly is urging caution and reticence regarding this one in the latest series of offerings from our almighty Search Engine, the Big G.
Well first up, Google + is operated and run by Google.
Secondly, it’s run by Google…
And so on.
What more do you need here folks?
Lets be honest, Google’s track record in releasing offers like this is not exactly exemplary. Hands up all those who remember Google Buzz, Wave and Voice plus not to mention all those glorious Updates?
No my reasoning is more to do with the fact that I trust Google about as far as I can throw them at the moment but let me explain further.
It’s like this. You have a great website and you want to get some more action in Google over it but as we all know Google frown about all sorts of activities that might in some way give your site a slightly more competitive edge over the competition. So what do you do? You get all your friends organised into one of these Google+ circles and get them all to “vote” for your site and then sit back and watch as your site climbs the charts?
Hmnnn, let’s think about it folks. You’ve been using a service run by Google to actually help in your intended aim of “gaming” Google.
The best bit of it all is that sooner or later some clown will come out with a WSO or E-book claiming that this is all one big Google Loophole and that this is going to be the next killer application and this is how you make it much better.
Just how dumb can we all get?
It’s like taking a big stick and standing there somewhere in the heart of the Congo Rain Forest and poking a big Gorilla with it. Folks, this, like the Google scenario, is not going to end well. Someone is likely to end up needing fairly intensive surgery and let me take this opportunity to say “it ain’t going to be Google…or the Gorilla.”
I mean, how clever is it to scheme up some really smart plan of actually creating a structure that is designed purely and solely for the purposes of getting round Google’s filters and structures….and then telling Google how we are going to do it…and when?
Let me finish this short newsletter with a quote taken from “The Filter Bubble” by Eli Pariser. In this short extract he describes the end of a conversation with a “Google insider” in which the subject of the Company Mantra “Do Not Be Evil” comes up:
“I once explained to a Google Search engineer that while I didn’t think the company was currently evil, it seemed to have at its fingertips everything it needed to do evil if it wished. He smiled broadly. “Right,” he said. “We’re not evil. We try really hard not to be evil. But if we wanted to, man, could we ever!””
Please treat Google+ with a huge amount of caution, especially if you are trying to use it as a form of SEO Weapon?