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Florida Update

Reasons to be Cautious of Google +

Aug 4th, 2011
by Admin.
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So, unless you’ve been hiding under a stone recently or have just arrived here from the Planet Zarg then it’s a safe bet that you’ve been hearing loads about Google+

So then why is it that yours truly is urging caution and reticence regarding this one in the latest series of offerings from our almighty Search Engine, the Big G.

Well first up, Google + is operated and run by Google.

Secondly, it’s run by Google…

And so on.

What more do you need here folks?

Lets be honest, Google’s track record in releasing offers like this is not exactly exemplary. Hands up all those who remember Google Buzz, Wave and Voice plus not to mention all those glorious Updates?

No my reasoning is more to do with the fact that I trust Google about as far as I can throw them at the moment but let me explain further.

It’s like this. You have a great website and you want to get some more action in Google over it but as we all know Google frown about all sorts of activities that might in some way give your site a slightly more competitive edge over the competition. So what do you do?  You get all your friends organised into one of these Google+ circles and get them all to “vote” for your site and then sit back and watch as your site climbs the charts?

Hmnnn, let’s think about it folks. You’ve been using a service run by Google to actually help in your intended aim of “gaming” Google.

The best bit of it all is that sooner or later some clown will come out with a WSO or E-book claiming that this is all one big Google Loophole and that this is going to be the next killer application and this is how you make it much better.

Just how dumb can we all get?

It’s like taking a big stick and standing there somewhere in the heart of the Congo Rain Forest and poking a big Gorilla with it. Folks, this, like the Google scenario, is not going to end well. Someone is likely to end up needing fairly intensive surgery and let me take this opportunity to say “it ain’t going to be Google…or the Gorilla.”

I mean, how clever is it to scheme up some really smart plan of actually creating a structure that is designed purely and solely for the purposes of getting round Google’s filters and structures….and then telling Google how we are going to do it…and when?

Let me finish this short newsletter with a quote taken from “The Filter Bubble” by Eli Pariser. In this short extract he describes the end of a conversation with a “Google insider” in which the subject of the Company Mantra “Do Not Be Evil” comes up:

“I once explained to a Google Search engineer that while I didn’t think the company was currently evil, it seemed to have at its fingertips everything it needed to do evil if it wished. He smiled broadly. “Right,” he said. “We’re not evil. We try really hard not to be evil. But if we wanted to, man, could we ever!””

Please treat Google+ with a huge amount of caution, especially if you are trying to use it as a form of SEO Weapon?

Index Schmindex..who cares and another $324 good reasons to be a member of Simple Leveraging.

May 24th, 2011
by Admin.
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OK, well just in case anyone out there thinks I’ve finally lost my marbles and that the present Mrs Morgan (“she who must be obeyed”) is hastily calling for the ambulance whilst I type let me explain.

I was sitting monitoring a conversation on a particular Skype group this morning and the subject about indexing and de-indexing came up and what was really sad was the amount of disinformation that was being spread about what was going on so I thought I would throw my hat into the ring and explain a little about how Google especially reports data.

It’s easier to explain via a Video so I’ve put the video live on our YouTube Channel for those who want to take a look.

The bottom line is this. Google is arguably the most unstable of all of the Search Engines with the upside of this being that it is also possibly the most reactive. It’s probably quicker to get a site into Google – if you know the system and work it correctly then getting a site into Google can be like taking the family dog for a walk and getting it to come back onto the lead when you go home. Whistle at the right time and the faithful family mutt will come bounding along just in time to be taken home for tea.

Google won’t always come round for tea but if you go through the right procedure then getting good old faithful Googlebot to trot along to your site and index you can be easier than you think – especially if you have gone through the very basic Link Building 101 and have your own site map profile set up in Webmaster Tools.

Anyway, the video can be found here: http://www.youtube.com/watch?v=2Oca8LMv3_o and it explains in very simple language how Google result can change and vary from territory to territory i.e. when a No 1 in Google isn’t always a No 1 across the board.

Lastly a bit of “SLS chest throwing out”. I was looking at the Warrior Forum the other day and thought that one particular WSO seemed to be good value for money etc. It was one of those discussions streams where you could get 101 Blog Urls where the PR was on the page where the comment was and not the domain. 101 Blog Urls for $27?

Not bad eh?

Then I looked at last Month’s Free Link Packet from “the leveragers” and saw that it contained 184 Blog Urls:

PR 6  7 Blog Urls

PR 5  22 Blog Urls

PR 4  31 Blog Urls

PR 3  67 Blog Urls

PR 2  51 Blog Urls

PR 1  3 Blog Urls

Included in the above are 24 EDU Urls of which 3 are PR1, 5 are PR2, 10 are PR3, 5 are PR4 and there was one PR6 EDU Blog Url for commenting upon.

And the above was free if your membership was in good standing.

So there you have it folks..$324 good reasons to be a member of Simple Leveraging. Not only as a full member do you get access to the largest Do Follow Social Bookmark Directory Network on the Internet but you also get more than $324 worth of Link Building freebies thrown in throughout the year.

For those considering upgrading their membership then we are still running the promotion whereby we discount the fee to $269 if you donate $30 to the Northern Ireland Children’s Hospice so even more of a saving.

Get in touch if you are interested.

Usual deal gang, any questions ask away either in the Forum or email directly to me.

Cheers

Steve

Oh heck, batten down the hatches for another bumpy ride!!

Jan 27th, 2010
by Admin.
No comments yet

Sorry to be the “prophet of doom and gloom” amongst the SEO Community but I have just been checking up on all the information abut the latest Google “goings on” i.e. the so called “Caffeine update” and the word on the streets is that things could get a little bumpy for a while.

Now “Caffeine” is lot more than just your “box standard” Google Update so to refer to it as just another update actually doesn’t do it justice, it is much more than that but that is not what actually worries me.

The guys at Web Pro News who know a few things more than I do actually reckon that the effects of this could be worse than the so called “Big Daddy” and “Florida” updates. Remember them? They were infamously and widely regarded amongst the SEO community as some of the darkest days of the Internet where chaos ruled for a short while until most people (including Google) actually caught on as to what exactly was going on and put matters right.

If the after effects of “Caffeine” are going to have as much lasting effect on us as the other two updates then heaven help us all. We already have spoken to two Companies “wiped out” overnight by the effects of Google’s over enthusiasm and inability to actually make sure that everything goes as it should do.

Now I know the Internet and Cyberspace is a pretty big place (understatement of the year) and (as a colleague of mine used to gleefully say) “you can’t make an omelette without cracking a few eggs” that’s not the point. It doesn’t make it any better to be told cheerfully that most of us will not suffer any after effects when you happen to be the unlucky one that has just got wiped out.

It’s a bit like being in theatre of war and being told, don’t worry your latest gunshot wound was caused by “Friendly fire”, there’s nothing friendly about it at all.

Interesting times ahead.

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