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Seasons Greetings…….and plans for 2013

Dec 26th, 2012
by Admin.
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First up, I hope you all had a terrific Christmas Break, enjoyed all of that which was on offer and spent some quality time with your families and loved ones.

Whatever your faith or whatever traditional Mid Winter break you observe, it is always nice to be able to take time out and spend it with special friends and family.

Our Databases and Data mining tools here at simple Leveraging have been working overtime these past few weeks and as part of a special “Twelve Days of Christmas” promotion we are supplying a lot of our High Page Rank Lists at knock down rates but the quality and the exclusivity remains the same i.e. there will only be limited availability to preserve a degree of exclusiveness.

These are also a precursor to the annual “Simple Leveraging Methodology Overhaul” we carry out at this time of year…every year.

The reasons we have remained in existence for so long whilst other groups have come and gone is that we continually (well once if not several times a year) “reinvent” ourselves.

The reason for this being is that though Best Practice in Link Building by and large remains the same, despite what the other “Gurus” claim, it does need “tweaking” from time to time. Sites and particular aspects that worked like “gangbusters” several years ago perhaps aren’t quite as efficient today whilst other basic techniques just steam along nicely working year after year.

Taking all of this into consideration we continually review what is working on our own and client sites, review and listen to what is working amongst our Simple Leveraging colleagues sites and then amalgamate this all together into our core “Simple Leveraging Methodology”.

This sounds all very pretentious I know but what it all boils down to is “if it ain’t broke then don’t fix it” or “if it is broke then try and understand why”. We then take this information and add it to our basic Simple Leveraging Approach.

It is by doing this that we are able to call upon a wide degree of expertise across the board and recently when Google rolled out the latest in their Penguin Updates I was able to find out pretty quickly who had been hit and why we thought so but more importantly who hadn’t been hit and even more importantly why we thought they had avoided a slap and survived?

We’ve amalgamated all of this and one of our longer standing SLS Members, Blake Webster, has compiled a beautiful set of charts which in principle he has agreed to share but what we’ll do is put them all into a Webinar/Workshop format and then make sure that all those who wish to get this information can do so?

 

Thoughts on This Weekends Google Update

Oct 1st, 2012
by Admin.
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We’ve been gathering information in the past 24 hours or so about the latest Google Update that was apparently rolled out over the Weekend and when we’ve got some fairly concrete analysis backed by evidence then I’ll send out an update as to how we think it’s going to pan out.

However, my one piece of advice at this stage is this. Google updates are always pretty brutal and savage at the outset i.e. the worst is always at the start and things actually get better and better as they realise what gaffs they’ve made and the implications of their screw ups.

It’s a particularly shoddy way of doing business in my mind and they seem to have no concept of the downside in terms of collateral damage of their actions which does tend to make me wonder about the Corporate Ethos at Mountain View in California.

You would have thought that with the so called collection of supposedly “superior cerebral matter” in their company that these updates and their implications would be better thought out but sadly that never appears to be the case.

But back to the initial carnage. This update appears to be more targeted towards low grade EMD Domains (Exact Match Domains such as www.campingsuppliesbelfast.com if ever such a domain were said to exist) with damn all in the way of content and loaded with Adsense or some other form of CPA / CPC Media.

Now no doubt the moment I have sent this Newsletter out, I will be beset with correspondence from folks all claiming that their collections of similar sites have remained OK but for the majority of folks with these types of sites in their Portfolio it is now looking more and more like a disaster.

I was reading on one bulletin board of one Webmaster who used to have approximately 50 such sites and as of this morning had lost 45.

Ouch.

So what is the upside?

Well sadly there is no upside but the only thing that can be said is that in most cases the damage is always at it’s more severe in the first few days (we’re approximately in Day3 of the rollout) and then things start to improve as the Search Engineers slowly start to tweak and adjust the algorithm. The side effects of this being that sites that have not totally been wiped out but only devalued should then start to see some drift back up towards where they were if you go back to basics.

We had one major client site really hit badly by the Penguin and lost a phenomenal amount of Google love but since then we’ve seen a 30% month on month growth of Google activity and interest and though we’re still not where we should have been we are certainly a good way down the road to claiming back our traffic levels and SERPS.

So the moral of the story?

Don’t panic – it’s too late to panic anyway as the damage if any, is already done so the best you can do if you’ve been hit is take the phone off the hook, tell your secretary that you’re in a meeting and front up to the situation. If your client sites have been hit then for god’s sake deal with it positively and don’t try and hide the fact. The clients will know and will certainly think an awful lot less of you if all you do is an impression of an online Ostrich.

Gather all your relative details and tell them you are working on it and then as I said, take the phone off the hook and get researching. It is absolutely imperative that you know the very worst of the damage even if the client is only partially aware.

Now is the time when we “SEO Practitioners” really start to “earn our corn” and I’d wager that all situations are usually reversible it just depends upon how you go about it.

It’s a pain, a complete and utter “pain in the proverbials” but that’s life when you deal with the big G.

As I said earlier, I loathe them for the shoddy way they do business and perhaps in the long term this long awaited tie up between Microsoft’s Bing / Yahoo partnership and either Yandex or Baidu might force Google to start to behave a little bit more responsibly.

One can but hope.

Any questions then fire away and as usual, here at Leveraging Central, we always love to hear your comments.

Post Penguin Views and Great Value Back Links Offer

Aug 10th, 2012
by Admin.
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Before the weekend officially gets under way I thought I’d drop everyone a line to answer a few questions regarding the recent events and goings on over SEO in the last few months and certainly regarding Panda, Penguin and SLS.

Well first up, I get asked regularly about has SLS and its network been affected by the Penguin Update and the answer it would appear (touch wood he says) is that we seem to be OK at the moment as we do appear to have maintained our “low key” below the radar status.

I ran a test for a client last week on one particular keyword phrase and after the Press Releases had appeared in the top 5 slots in Google (well 4 out of the top 5), positions 7-10 were occupied by our Bookmark Directories.

Also I spoke to one of our longer standing SLS members the other evening and we were talking about SEO and Promotion in general and how sites were starting to come back post penguin and I mentioned that in our case we hadn’t changed anything in terms of promotions Post Penguin and that the one site we did have that had been affected was now showing a month on month increase in Google traffic by about 15% for the past 4 months.

The moral of the story it would appear was that yes you couldn’t deny the Penguin Update had had an effect but that by just keeping on with the basics, we had managed to survive without buying the plethora of “shiny new toys” or reports that always seem to appear post a Google Update. One wonders whether in fact what some folks would do if there never were any Google updates at all.

Ok, another question that came in recently was “what the heck is Back Links Heaven all about”?

Simple, loads of places (probably more than any other source) where you can put your own back links.

I recorded a brief video guide about Back Links Heaven here:

http://www.youtube.com/watch?v=MP7KlGdiqK8

We still have a few packages of the first six Volumes of Back Links Heaven available at $45, which effectively prices them at $7.50 per volume for 2.5K Links.

The platforms covered in the first six volumes ranged included:

AEForums

UseBB

PunBB

ESyndicat

phpDug

MoinMoin (wiki Platform)

Also as a quick Weekend Promo for SLS users and Members we have the following happening.

A few JV partners have approached us to see if we could put together a brief mini-series of Back Links Heaven and we have and it’s comprised of the following.

Volume 1 will contain links from 10 different Platforms and the OTO that will be on offer only to those who have bought the deal will offer 30 Urls from each of the 10 Platforms for $35. These will all be links from Sites with a minimum Home Page Rank of 4. The sites will include the following platforms:

PunBB

VBulletin (Blogs here not forums)

MoinMoin,

Elgg

ExpressionEngine,

TikiWiki

DokuWiki

JomSocial,

SMF,

phpFox.

There are some nice unusual Software Platforms there as we are expanding rapidly our range of Platforms on offer in Back Links Heaven

These packets will only be available as a OTO or to members of Simple Leveraging so anyone who wants some links from some nice PR4+ sites (mix and match of NoFollow and Dofollow) then send over the $35 via PayPal to info@simpleleveraging.com and we’ll get you sorted.

For those who wish a bit more coverage and want to go for the Proper Volumes of Back Links Heaven and want the half price offer then send over the $45 to info@simpleleveraging.com and we’ll get you sorted.

In the meantime have a great weekend.

Explanations On Five Very Rare Platforms for Link Building

Jul 30th, 2012
by Admin.
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Just wanted to send out a quick email out to everyone to answer a few questions that emerged from my last email and then also to give out a quick heads up regarding some of the answers.

First up were a few questions about some of the software platforms that we covered namely ESyndicat, the wiki platforms Moinmoin, TikiWiki and Docuwiki and then the Social Platform JomSocial.

First up ESyndicat. ESyndicat powers by and large by far and above the largest number of web Directories around and from a Link Builders perspective is actually extremely useful as long as you know where these Directories are. By and large they prove dofollow links and therefore should be part of every Link Builders armoury. The thing that you of course have to remember is that is unless you include them as part of an overall Campaign as a tier and make that supported then it can be sometimes a struggle to get links indexed. That having been said however, as we discussed a few months ago if you take the Urls that your links are on and either ping those Urls or ( as I prefer) compile them into an RSS Feed and then feed them through Yahoo Pipes and Google Feed reader then you’ll get them indexed quite easily. For those who want to investigate ways of getting articles and links submitted fairly quickly then there are a number of submitters around that will do this for you.

The most important thing to remember is that these Directories (along with other directories) are superb for diluting any potential concentration issues you might have inherited or been exposed to via the Penguin Update. As a tier within your overall Campaigns they are great as long as they are supported and this is obviously where our little ‘ol network at SLS comes into its own. The other thing about ESyndicat is that there are enough of them around (if you know where to look) with reasonable Home Page PR to make them extremely useful for our purposes.

Ok, next question was about the three wiki platforms, Moinmoin, TikiWiki and Docuwiki. Now these Wiki Platforms are not found to the same degree as MediaWiki which is very much the “Industry Standard” (or certainly the most common). Now unlike MediaWiki which provides virtually 100% nofollow links by default, there are some Moinmoin wikis which are dofollow, a much greater percentage of TikiWiki and virtually all Docuwiki are dofollow.

Because of the fact that these platforms have not had as much exposure as MediaWiki to the wiles of Link Builders (euphemism for Spammers) they are (at present) much more useful for our purposes at the moment and now is the time to get in now “under the radar”, get your accounts set up and then develop carefully.

Basically it’s the same deal as with Media Wiki in terms of usage and development but much more valuable because of the rarity value i.e. 25K potential Media Wikis and only 1.5 K DocuWikis etc.

Lastly, JomSocial. Well JomSocial is the social network application that runs on the Joomla CMS Platform. So the upshot of this is if you are running Joomla as a CMS Platform (Joomla for those who don’t know is effectively the grown up version of Mambo) which is one of the free Open Source php applications then you can use this as your software to set up and run your own versions of either a Social Network or Blog. It’s a great application and allows users to post dofollow links.

OK perhaps not as wide spread as other set ups but with the added advantage that as it runs on Joomla as its source engine, the upshot of this is that a lot of the sites it powers have very good Page Rank. Approximately 20% of the installations we have tracked down run on a Home Page Rank of over 3.

So there you have it. Five newish platforms (OK 4 but with added awareness of ESyndicat) and as per a request from a JV Partner to put some information out, we have put together some packs of a very exclusive deal together exclusively for SLS Readers.

Because of the exclusive nature of the three wiki platforms and also JomSocial, we are only making 10 copies of this deal available. This package contains over 650 very exclusive Urls containing some nice EDU and Academic Domains where you can place more dofollow links than you can nofollow.

This deal is available for $50 each and is available on a first come first served basis.

So to sum up, 650 Domain urls from some very rare and hitherto under exposed software platform / Sites now available for the first 10 takers.

Those interested, send the $50 via PayPal to info@simpleleveraging.com and we’ll get you sorted out with the Urls. These Urls are rare and are difficult to source.

Usual deal gang, any questions feel free to ask away and we’ll get as much info through to you as we possibly can.

June Monthly Free Downloads plus an expanded Bookmarking Network

Jun 12th, 2012
by Admin.
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Just a quick update to bring everyone up to speed on developments at Simple Leveraging.

Firstly we’ve been testing and integrating some new Directories to the network and now the Network is up to 372 with another 18 waiting in the wings and they will be integrated over the next 7 days but the new configuration is available for download in the premium members downloads area.

I was asked earlier today how effective this sort of utility still was so it was interesting to be able to forward a screen grab of where we had just placed a Press Release on behalf of a client to No 7 in Google within 8 hours of its release and there at No’s 8, 9 and 10 on Page 1 in Google were three of our Bookmark Directories. :-)

We’ve also just put live this Month’s free High PR Authority Forums list into the Premium Downloads area as well. This contains 50 EDU, Academic and Gov Forums where you can place and manage your own inbound links. The Home Page PR on these ranges from PR7 to PR 2.

Let’s all try and use these as responsibly as we can.

We’ll also be putting live some AA Blog Urls for Comments that have just been sent to us. These involve some EDU and Gov Urls as well. As soon as we’ve processed these they will also go live in the Premium Downloads area.

As with the Forum Urls, these are free of charge to members with current live subscriptions. It’s our way of saying Thank You for being members.

The members Premium Download area can be found here:

http://simpleleveraging.com/slschat/index.php/board,55.0.html

We’ve also been updating various scripts on the Forum so any problems accessing these downloads then get in touch and we’ll sort you out asap.

Thoughts on Google and how we ” rescued a Penguin Ravaged” site.

May 14th, 2012
by Admin.
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Just thought I’d follow up on some thoughts that we started to express
the other day.

So first up, Google and it’s antics of late.

Question: “Why has Google behaved the way it has in what it is doing?”

Answer (short version):”Because it can and it’s Google?”

Answer (Longer version): “It is clearing the index (or attempting to)
of an entire sub class of folks who are trying to “game” its index and
rid itself of a plethora of absolute garbage that has arisen from too many
folks who have spent too much time reading the garbage that a lot of those
folks continually seem to publish.

There. Got that rant off my chest.

Seriously, it would appear that Google is by and large after the IM Market
(who seems to be screaming and shouting the loudest) and to be honest Google
doesn’t give a damn about this bunch and never will. If they all decided to
leave the Earth and populate the Moon it wouldn’t be day too soon as far as
Google is concerned. They just clog up the system with, as I said, by and
large worthless garbage and continually try and devalue what Google and
the others have to offer.

For example take the following. It seems for years we’ve had nothing but
guides telling us how easy it is to set up a system whereby we can buy traffic
via Adwords et al for mere pennies in the dollar as opposed to paying the current
market rates.

Then the same bunch start to scream about Adsense yields going down. You
can’t have one without the other being affected; it’s the other side of
the coin.

When you have an entire sub class of individuals whose entire “raison d’être”
seems to trying to earn a living by “killing”, “massacring” or whatever, Google
then you can hardly expect Google to be their biggest fans. Now this bunch
have all started to shout and scream that we should all forget Google and
go and play elsewhere.

Now for those of us who inhabit Planet Reality and have day to day SEO
Clients to deal with this is complete and utter suicide and total folly.
I can just imagine the next client pitch when we roll up and proudly announce
that we are going to take our prospective clients entire SEO Campaign and
forget about Google and move it elsewhere.

30 seconds later as we’re no doubt scheduled to follow our laptops as they
make their way out of the nearest window we would no doubt be reflecting
on our hastiness to be so “innovative”.

Daft or what?

Whether we like it or not (and I keep saying I am not Google’s greatest
admirer) Google is here to stay. It’s too big and the name “Google” has
now entered the dictionary and is synonymous with Internet Search.

Work with it or get another job basically.

Yes I know FaceBook, Twitter and the like of Pinterest are getting lots
of traffic and shouldn’t be ignored but the way to look at is as follows.
How much penetration commercially are they getting and whereabouts in
the overall “pantheon” of online search do they lie.

Answer: Well down the pecking order from Google.

I know FaceBook is popular and great for brand awareness etc, it’s very
cool and “sexy” brands are jumping on board left right and centre but
when it comes to day to day activities and active search it still comes
in a long way behind Google.

I use my wife as a “touchstone” in matters like these. She uses her laptop
a lot for buying all sorts of things from personal items, family holidays
and making all sorts of travel arrangements for the family. She would not
think of starting off at other point than from Google when she flips open
her laptop.

When I come back from a hard day at the Office grumbling about what a bad
day it’s been fighting Panda’s and now Penguins she looks at me as if I
should be strapped to a stretcher and being marched to nearest Psychiatric
Ward.

So where does this leave these issues? Panda and Penguin et al matter to the
SEO Market (of which I sadly am one) and the IM Market.

Google aren’t wild about the former and could well do without the latter
so they are not going to lose any sleep over what is going on at the moment
and we’d be best served by just knuckling down and fathoming out how to cope
on both our personal sides and on the side of our clients.

Now we’ve just completed a fairly comprehensive look at what has happened
with the web sites we have under management, either our own or our clients
and the picture isn’t (touch wood) that bad.

Where we have been hit, and this was the unexpected one, we’ve just gone
back to square one and now 10-14 days later the site is starting to respond
with regards to its SERPS. It’s still not great but the traffic levels are
rising and the SERPS are responding in the right direction.

What have we done? As I said, we’ve gone back to basics and spent the last
3 weeks or so diluting the Anchor Concentration on their Back Links and
have just accomplished this by getting the client to publish articles and
material on their site that relate specifically to their own subject matter
and have left them to their own devices regarding content, structure,
keyword density and all the other SEO stuff that we’ve been so used to.
We’ve then taken this content and re purposed it and published it on any and
every site we could fine and just funneled the links back to the target
site using an extremely wide, varied and non-focused Link Anchor Campaign.

OK we’re not back to where the client was but Page 2 in Google is better
than Page 82 or wherever they disappeared to

We’ve also discussed this approach with a number of colleagues and friends
and the general consensus is that just moving forward with general promotion
rather than tightly focused and structured Campaigns is the best way forward
for the time being.

We’ve been promoting this for some time at Simple Leveraging where we’ve
been advocating the construction of wide and varied structures to support
your Campaigns that would withstand any form of penalty attack etc that
Google decided.

You see the crux of the whole matter is that that very rarely does Google
do anything out of personal malice etc. None of this is ever personal unless
you’ve actually committed the heinous crime of making them look very stupid
in Public or been very rude about one of their staff in an unnecessary manner.
Then you might get the odd personal inspection and suffer the consequences
but for 99.9% of us it’s purely an algorithmic thing.

As such when you are dealing with something like this, it is always best to
take a step backwards and think carefully before you make your next move.
Difficult I know (and boy do we know) when you have a panic stricken client
breathing down your neck and you feel then that it is intensely personal
despite knowing it is not.

So when all of the new “Penguin Killer” SEO Guides come out and you better
believe it they are on their way if not out already. Just think as to what
exactly Penguin is all about. By and large it is all about over optimization
and gerrymandered SEO Link Building. If it looks unnatural then you better
believe that Google will spot it sooner or later.

The Bottom line to dealing with Penguin is that your best tool is “Common
Sense” and make sure you stop yourself from getting too clever.

As I mentioned, we’ve found going back to basics helped and one other thing
is starting to emerge – the relative power it would appear of nofollow links.
Now this might sound as if we are riding a coach and horses right through
Google’ algorithm at the moment but in our experience and that of others we
are seeing a huge benefit to our Campaigns when we’ve added Press Releases
into the mix and these ( in our case) only involve nofollow links.

That’s one of the reasons why are now starting to use nofollow links from
EDU’s and Govs whenever we can lay our hands on them as well. They are not
only adding another dimension to our Campaigns with the additional IP
spread but the authority status of the sites themselves appears to be
really having a benefit.

Now I know I mentioned in my last Newsletter that we have some nice EDU High
PR Links Packets but an additional inspection of one of these packets reveals
that they also contain some nice High PR Gov’s and .mils in there as well.

There are a few packets of these still available and they are $75 for 2,000
High PR Links (PR3 – 6 and all on the page not domain) so those who are
interested then send the $75 via PayPal to info@simpleleveraging.com and
we’ll get you sorted.

Similar packets will be available on Traffic Planet shortly but the packets
available on TP will only contain links ranging from PR 2 to 4 whereas these
remaining packets here contain some PR5′s and 6′s as well.

Only Google could do it? Plus another Volume of Back Links Heaven released

Jan 11th, 2012
by Admin.
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You have to ask yourself the question, given the resources it has at its disposal, the seemingly limitless funds and general marketing & personnel clout that it can throw at a situation, how come Google so often seem to open their mouths to change their feet?

How can such an organization that prides itself on the quality of its staff and resources engaged employ such a bunch of idiots to actually go out and do what they do at times?

First there was last year’s little escapade over the serious emergence of their new Social Media Promotional angles when they said that certain types of Link and Referral data was being withheld for…wait for it……Data protection issues. Then they were found to be selling, yes you’ve guessed it, that same Data to Adwords Buyers if they paid the right fees. The whole exercise was then blown wide apart when most observers rightly (in my opinion) highlighted the whole incident as the opening shots in driving the free version of Webmaster Tools under and the emergence of a Premium version of Webmaster Tools.

Now they’ve gone and done it again in another “hello Mr Foot please meet Mr Mouth” incident over paid Linking Campaigns.

Now for those who have only just entered this fun packed little Industry of ours, Google have developed, over the years, quite a negative stance (understatement here) on the whole concept of paid links. They don’t like them, they don’t like the practice of it and if they catch sites doing it then they basically consign them to the “nether regions of on-line hell” (or certainly below No 500 in the index or ban entirely) or so the theory goes.

Imagine the hilarity then when the Big G themselves get caught out a few days ago, supposedly engaged in a paid Link Building Campaign for their Chrome Browser but when challenged about it, suddenly develop a sense of moral outrage that “yes the Campaign was ours but it was not what we signed up for!”.

Really?

As they say over here in Ireland, “Do they think we’re not wise?”

Anyway back to the point, this whole episode highlights a great many things.

Firstly Google are going to do what Google want, for the interests of Google and not anyone else and don’t let anyone convince you otherwise?

Secondly they are not above making waves and delivering changes that come completely out of the blue as with yesterdays “Search, plus your World” announcement.

Now this has to be as clear an indication that they have finally decided to come out of the closet and take on FaceBook head on in the Social Arena with a beefed up “Google Plus” program.

Now my opinions of Google Plus in the early stages were very undecided and were very much powered by my distrust of all things Google and I still have some of the reservations but I do think that Google Plus could be “where it’s at in 2012″ and that 2012 could be the first year that FaceBook “catches a cold” (albeit not a major one).

We need to study at greater length the Google “Search, plus your World” concept further and we’ll write about in the days and weeks ahead as this could be something that it is essential to keep on the right side of with regards to Google but let me finish this with one last  warning.

If in your or your client’s Campaigns you are indulging in anything even remotely, how can I put this, slightly greyish/leading to Black Hat then steer clear of Google Plus by a country mile.

The downside of Google Plus is that because they call the shots as you can only take part if you have a Google controlled account, this means that if a Grey Squirrel as much as breaks wind in Southern Spain then the boffins at the Googleplex in California will know about it. I know this might sound as if I am an apologist for the likes of George Orwell et all but Google plus could possibly turn out to be the most potentially Orwellian of online marketing tools in that it really is a case of Google playing the role of Big Brother.

They do know what you are up to so keep it smart and stay safe.

This doesn’t mean that you can’t indulge in the odd piece of “cute” marketing as that would be boring but just don’t do it with any user logins or profiles that you use for Google Plus.

Now a newsletter / email like this wouldn’t be the same without a “shameless wee plug” for one of our ongoing promotions and Volume 3 of Back Links Heaven has just been released and in this edition we cover the Forum software punBB and how we can use sites using punBB for our needs when it comes to placing links.

As with other editions of Back Links Heaven this version is available from us here at Backlinks Heaven (http://backlinksheaven.com ) and so far we have covered the following formats in Vols 1-3:

1.       Vol  1 –  UseBB +10k Assorted Forums

2.       Vol  2 – AEForums + 10K Assorted Forums

3.       Vol  3 – punBB + 10K Assorted Forums

Basically this whole Series will encompass over 500,000 assorted Forum Domain Urls spread over nearly 50 different Platforms that will, when finally published amount to arguably the largest and most comprehensive resource on Forum Marketing there is.

Each volume is available for $ 16 but there are a few limited slots still available for the Series Subscription which is $160 and represents a saving of over $640 over the entire Series.

If anyone is interested in this then get in touch and I can get you set up on the system.

Using Multi Combinations to get No 1 slots in Google within days

Nov 11th, 2011
by Admin.
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Hi Gang,

I’ve been writing recently about the success we’ve been getting over the past few Months with combining the twin power of good Press Releases and then hitting them hard with associated support practices chief amongst whom are SLS.

The process goes in this order:

1.    Keyword Research. In our case this is fairly tightly focused and widespread as to be honest we don’t want to spend too much time fighting a variety of battles so we want Niches that we can get into fairly fast. By fast I mean hours rather than days if possible

2.    Drafting the Press Release. Now as far as our main aim is to get into Niches quickly we also want to make sure that wherever possible our Chosen key phrase is right at the beginning of the body text. This is because at the moment Google is sourcing its Meta Data (i.e. the data it uses as part of its ranking algorithm) from the first 300 Characters of the Body Text. Now when you take into account that this also includes the beginning information:

(EMAILWIRE.COM October 17, 2011) – sample date

then basically you are down to the first 145-155 Characters so our technique is put your Key phrase in first and then we usually close it with a question mark to make it isolated.

3.    Press Release Submission. Now the Service we use and one that we’ve run Webinars over is this one: http://www.warriorplus.com/linkwso/5lmj33/368 and yes this is an affiliate link but then I have to keep the present Mrs Morgan as happy as I can :-) . The real reason we use and recommend this Service is that quite simply, we’ve found Dennis and Eric to be the best suppliers and have the best after sales and support going. For unlimited Press Releases the current rate (whatever that is) is vastly under priced but as I say, it’s the fact that they deliver every time with the Press Releases and deliver promptly. At the moment we have anywhere between 1-2 per day going through per day and by and large without any issues at all. If there are any issues and there very rarely are (I think I’ve had one problem release) the after sales support is so good they by and large tell you there is a problem before you have any chance of finding out.

4.    Promoting the Clippings Report. Usually a few days after the Press Release has emerged and been submitted they issue a clippings report. Now I have prepared a few videos covering this but will edit them all into one master video but the basics of the process is this. The Clippings report contains about 50-60 Urls of where you can find your Press Release. Take these Urls and using any one of a number of services, mash these Urls into one RSS Feed and then submit this RSS Feed into Yahoo Pipes and then run the pipe. Take the Pipes RSS Feed and submit via your favourite RSS Submitter and hey presto, you have Yahoo all over your links like a rash and also via redirects; you have links to all of your individual clippings from Yahoo. Not bad eh?

Next up you can repeat this exercise with Google Reader and suddenly you have links to your clippings from Google. Finally we take the RSS feed that we’ve created and then submit it through SLS as well as a number of the key Clippings Urls (the ones where the master site has a domain rank of over 5) and then promote as per normal. We usually only hit about 6-7 of the Urls as this is enough to make sure that these PR Urls have enough grunt behind them to dip in and out of Page 1 in Google usually very quickly.

I’ve just recorded a Client Case Study video that shows us submitting a Press Release on November 7th and by November 10th (less than 3 days later) we had notched up 2 No 1 slots for the clients inner page, one No 2 and the rest were 5, 6 and 7 slots. All six terms were on Page 1 and the Press Releases in this case hit Page 1 on five out of the six occasions and on the sixth the PR was at No 12.

I can’t reveal the niche or Key phrase at present but once I’ve got the client permission to do so (and I expect this in a few weeks time) then I will release the videos free of charge to members as a case study exercise. You can appreciate that we have to respect the Client wishes first and foremost and once they feel that their Campaigns will no longer be compromised then we will be able to proceed.

To back up and support these claims, I’ve shown a limited number of the videos to certain select SLS Members and their confirmations supporting our assertions can be found here: http://simpleleveraging.com/slschat/index.php/topic,190.0.html

There are additional aspects to this type of promotion that make it so successful and I’ll cover these in later newsletters but the key thing to it all is that taking these Press Releases and using SLS and a combination of other factors really means that you can get into niches very quickly.

Usual deal, if anyone has any questions then by all means post in the Forum or just email me by return and I’ll try and work my way through as many as I can as quickly as I can.

New Video live about Tagging and Best Practices etc

Oct 12th, 2011
by Admin.
No comments yet

Just wanted to update members on a new training video we’ve just posted live in the Simple Leveraging YouTube Channel.

The video covers the subject of Tagging and how correct tagging can double or even triple your effectiveness for bookmarking. We show a live case study of a Blog / domain that was bought less than a week ago on 6th October and how through just usage of SLS has been taken to cover the top 3 slots in Google for its chosen niche with narrow match search out of 2,800 competition and for Broad match it is No 38 out 6.2 million competing pages.

All in under a week but the real story lies here. This Blog was bought, created, crawled, indexed and ranked in under 12 hours from start to finish and all through just promotion via SLS. In fact the video recorded shows that for the narrow match search that the various SLS Bookmarking Directories are also indexed and ranked as well.

The reason for the power of the network is explained in the video and the video can be found here:

http://www.youtube.com/watch?v=0-e9sbwyUEM

Secondly, there are still some of the High Page Rank Blog Link Packets still available from below for those who might have missed it yesterday. The details are as follows:

A supplier of ours has come to us with a fairly neat list of 2,500 High PR Blog Urls that we can offer to our members for $30. Amongst these Urls is at least one PR6 (there are about 5-6 PR6 Urls) EDU and all the Urls are PR2 or above. The majority are manual approve but then if you want a link on a Blog that is not going to end up rat infested then manual approve Blogs are the way forward.

The link for these Blog Urls is here:

http://simpleleveraging.com/bonuses/2500highprblogurls.html

Delivery is immediate via e-junkie.com.

 

The Hidden Potential Darkside of Googles latest activities

Apr 18th, 2011
by Admin.
No comments yet

On Monday April 11th, Google announced officially to the world that the Panda Update now applied to Google results outside of North America.

http://googlewebmastercentral.blogspot.com/2011/04/high-quality-sites-algorithm-goes.html

Now on the face of it the new update has by and large seemed OK so far to us here at “Leveraging Central”. If anything the only thing we have noticed is that the average SERPS level of pages has risen and that for some reason the Nett Yield on the Adsense units has also increased. We’re not too sure whether there is any correlation here or whether this has more to do with the start of the Advertising Second Quarter and hence more budget being freed up but nonetheless any increase in revenue is gratefully appreciated in these “inclement economic times”.

So back to what Google have been up to.

As we have mentioned before, the update appears to be concentrating very much on ensuring that quality reigns supreme but then Google go and do what only Google do best and that is to push things so far that ultimately they screw up.

When you consider matters pertaining to Google I’m often reminded of the old sixties classic duet between Frank and Nancy Sinatra “Something Stupid” where the line goes “and then I go and spoil it all by saying something stupid….” only in this case it’s doing something and that stupid thing in our books is the new addition of the facility within the new Google Chrome Extension that allows viewers to block domains from their results if required. Now this in isolation is not necessarily a bad thing if handled ethically and correctly but therein lies the rub. This facility has other features and aspects too.

In a couple of comments that I found disconcerting Google via Matt Cutts let this one slip out of the bag:

” If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results.”

Another Google insider also stated:

“While we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.”

Now as Chris Crum in Webpronews.com said:

“One has to wonder how Google would use such a signal in a way that could not be gamed by people getting their competitors’ sites blocked. There are other potential abuse scenarios as well. Personal spite comes to mind.

It’s possible that it could become a ranking signal and nobody will ever know for sure. Google will not reveal its entire list of signals. They may keep this one close to the chest, although that doesn’t mean it won’t still get abused based on hunches.”

Overall the new “algo” change could be a good thing but to be honest, my advice to all of our Clients in our SEO Division is to really consider diversifying all of their SEO Promotion and to proactively go after good results in Yahoo and Bing as to be honest no one knows where this new Google Direction is going to end up.

Lastly, we have a few copies of the FUDForum and Nabble Lists (both $15 each) that were available last week still available so if anyone is still interested in positively diversifying their IP Back Links structure (and who shouldn’t) then get in touch.

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