Hi Gang,

I’ve been writing recently about the success we’ve been getting over the past few Months with combining the twin power of good Press Releases and then hitting them hard with associated support practices chief amongst whom are SLS.

The process goes in this order:

1.    Keyword Research. In our case this is fairly tightly focused and widespread as to be honest we don’t want to spend too much time fighting a variety of battles so we want Niches that we can get into fairly fast. By fast I mean hours rather than days if possible

2.    Drafting the Press Release. Now as far as our main aim is to get into Niches quickly we also want to make sure that wherever possible our Chosen key phrase is right at the beginning of the body text. This is because at the moment Google is sourcing its Meta Data (i.e. the data it uses as part of its ranking algorithm) from the first 300 Characters of the Body Text. Now when you take into account that this also includes the beginning information:

(EMAILWIRE.COM October 17^, 2011) – sample date

then basically you are down to the first 145-155 Characters so our technique is put your Key phrase in first and then we usually close it with a question mark to make it isolated.

3.    Press Release Submission. Now the Service we use and one that we’ve run Webinars over is this one: http://www.warriorplus.com/linkwso/5lmj33/368 and yes this is an affiliate link but then I have to keep the present Mrs Morgan as happy as I can . The real reason we use and recommend this Service is that quite simply, we’ve found Dennis and Eric to be the best suppliers and have the best after sales and support going. For unlimited Press Releases the current rate (whatever that is) is vastly under priced but as I say, it’s the fact that they deliver every time with the Press Releases and deliver promptly. At the moment we have anywhere between 1-2 per day going through per day and by and large without any issues at all. If there are any issues and there very rarely are (I think I’ve had one problem release) the after sales support is so good they by and large tell you there is a problem before you have any chance of finding out.

4.    Promoting the Clippings Report. Usually a few days after the Press Release has emerged and been submitted they issue a clippings report. Now I have prepared a few videos covering this but will edit them all into one master video but the basics of the process is this. The Clippings report contains about 50-60 Urls of where you can find your Press Release. Take these Urls and using any one of a number of services, mash these Urls into one RSS Feed and then submit this RSS Feed into Yahoo Pipes and then run the pipe. Take the Pipes RSS Feed and submit via your favourite RSS Submitter and hey presto, you have Yahoo all over your links like a rash and also via redirects; you have links to all of your individual clippings from Yahoo. Not bad eh?

Next up you can repeat this exercise with Google Reader and suddenly you have links to your clippings from Google. Finally we take the RSS feed that we’ve created and then submit it through SLS as well as a number of the key Clippings Urls (the ones where the master site has a domain rank of over 5) and then promote as per normal. We usually only hit about 6-7 of the Urls as this is enough to make sure that these PR Urls have enough grunt behind them to dip in and out of Page 1 in Google usually very quickly.

I’ve just recorded a Client Case Study video that shows us submitting a Press Release on November 7^th and by November 10^th (less than 3 days later) we had notched up 2 No 1 slots for the clients inner page, one No 2 and the rest were 5, 6 and 7 slots. All six terms were on Page 1 and the Press Releases in this case hit Page 1 on five out of the six occasions and on the sixth the PR was at No 12.

I can’t reveal the niche or Key phrase at present but once I’ve got the client permission to do so (and I expect this in a few weeks time) then I will release the videos free of charge to members as a case study exercise. You can appreciate that we have to respect the Client wishes first and foremost and once they feel that their Campaigns will no longer be compromised then we will be able to proceed.

To back up and support these claims, I’ve shown a limited number of the videos to certain select SLS Members and their confirmations supporting our assertions can be found here: http://simpleleveraging.com/slschat/index.php/topic,190.0.html

There are additional aspects to this type of promotion that make it so successful and I’ll cover these in later newsletters but the key thing to it all is that taking these Press Releases and using SLS and a combination of other factors really means that you can get into niches very quickly.

Usual deal, if anyone has any questions then by all means post in the Forum or just email me by return and I’ll try and work my way through as many as I can as quickly as I can.

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OK, well just in case anyone out there thinks I’ve finally lost my marbles and that the present Mrs Morgan (“she who must be obeyed”) is hastily calling for the ambulance whilst I type let me explain.

I was sitting monitoring a conversation on a particular Skype group this morning and the subject about indexing and de-indexing came up and what was really sad was the amount of disinformation that was being spread about what was going on so I thought I would throw my hat into the ring and explain a little about how Google especially reports data.

It’s easier to explain via a Video so I’ve put the video live on our YouTube Channel for those who want to take a look.

The bottom line is this. Google is arguably the most unstable of all of the Search Engines with the upside of this being that it is also possibly the most reactive. It’s probably quicker to get a site into Google – if you know the system and work it correctly then getting a site into Google can be like taking the family dog for a walk and getting it to come back onto the lead when you go home. Whistle at the right time and the faithful family mutt will come bounding along just in time to be taken home for tea.

Google won’t always come round for tea but if you go through the right procedure then getting good old faithful Googlebot to trot along to your site and index you can be easier than you think – especially if you have gone through the very basic Link Building 101 and have your own site map profile set up in Webmaster Tools.

Anyway, the video can be found here: http://www.youtube.com/watch?v=2Oca8LMv3_o and it explains in very simple language how Google result can change and vary from territory to territory i.e. when a No 1 in Google isn’t always a No 1 across the board.

Lastly a bit of “SLS chest throwing out”. I was looking at the Warrior Forum the other day and thought that one particular WSO seemed to be good value for money etc. It was one of those discussions streams where you could get 101 Blog Urls where the PR was on the page where the comment was and not the domain. 101 Blog Urls for $27?

Not bad eh?

Then I looked at last Month’s Free Link Packet from “the leveragers” and saw that it contained 184 Blog Urls:

PR 6  7 Blog Urls

PR 5  22 Blog Urls

PR 4  31 Blog Urls

PR 3  67 Blog Urls

PR 2  51 Blog Urls

PR 1  3 Blog Urls

Included in the above are 24 EDU Urls of which 3 are PR1, 5 are PR2, 10 are PR3, 5 are PR4 and there was one PR6 EDU Blog Url for commenting upon.

And the above was free if your membership was in good standing.

So there you have it folks..$324 good reasons to be a member of Simple Leveraging. Not only as a full member do you get access to the largest Do Follow Social Bookmark Directory Network on the Internet but you also get more than $324 worth of Link Building freebies thrown in throughout the year.

For those considering upgrading their membership then we are still running the promotion whereby we discount the fee to $269 if you donate $30 to the Northern Ireland Children’s Hospice so even more of a saving.

Get in touch if you are interested.

Usual deal gang, any questions ask away either in the Forum or email directly to me.

Cheers

Steve

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On Monday April 11^th, Google announced officially to the world that the Panda Update now applied to Google results outside of North America.

http://googlewebmastercentral.blogspot.com/2011/04/high-quality-sites-algorithm-goes.html

Now on the face of it the new update has by and large seemed OK so far to us here at “Leveraging Central”. If anything the only thing we have noticed is that the average SERPS level of pages has risen and that for some reason the Nett Yield on the Adsense units has also increased. We’re not too sure whether there is any correlation here or whether this has more to do with the start of the Advertising Second Quarter and hence more budget being freed up but nonetheless any increase in revenue is gratefully appreciated in these “inclement economic times”.

So back to what Google have been up to.

As we have mentioned before, the update appears to be concentrating very much on ensuring that quality reigns supreme but then Google go and do what only Google do best and that is to push things so far that ultimately they screw up.

When you consider matters pertaining to Google I’m often reminded of the old sixties classic duet between Frank and Nancy Sinatra “Something Stupid” where the line goes “and then I go and spoil it all by saying something stupid….” only in this case it’s doing something and that stupid thing in our books is the new addition of the facility within the new Google Chrome Extension that allows viewers to block domains from their results if required. Now this in isolation is not necessarily a bad thing if handled ethically and correctly but therein lies the rub. This facility has other features and aspects too.

In a couple of comments that I found disconcerting Google via Matt Cutts let this one slip out of the bag:

” If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results.”

Another Google insider also stated:

“While we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.”

Now as Chris Crum in Webpronews.com said:

“One has to wonder how Google would use such a signal in a way that could not be gamed by people getting their competitors’ sites blocked. There are other potential abuse scenarios as well. Personal spite comes to mind.

It’s possible that it could become a ranking signal and nobody will ever know for sure. Google will not reveal its entire list of signals. They may keep this one close to the chest, although that doesn’t mean it won’t still get abused based on hunches.”

Overall the new “algo” change could be a good thing but to be honest, my advice to all of our Clients in our SEO Division is to really consider diversifying all of their SEO Promotion and to proactively go after good results in Yahoo and Bing as to be honest no one knows where this new Google Direction is going to end up.

Lastly, we have a few copies of the FUDForum and Nabble Lists (both $15 each) that were available last week still available so if anyone is still interested in positively diversifying their IP Back Links structure (and who shouldn’t) then get in touch.

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Our first new Autosubmitter went live yesterday and the initial results are looking fantastic. Will get the videos live as soon as we have finished the voiceovers.

It’s called the SL Submitter v1.1 and it speeds up indexing of web sites in Google and Yahoo etc and in one case one of our testers was getting 12 pages of a brand new dot com site indexed within Google in just over 24 hours. In another he got 9 pages indexed in the same period. In another case one tester saw their Ad Revenue and traffic rocket by 150%. To most onlookers this would be very much a case of “you really do need to get more” but for those of us involved in the commercial side of the Internet, speed of indexing can be the difference between a project being successful or dying on its backside.

So finally, to Andy (my lead programmer) a big big thank you for all your hard work and putting up with me (thoses of you who know me really well will know that I’m a great big softie at heart really) and look I forward to developing further updates and about another 5-6 sister applications.

Click Here to view the guided Tour of Simple Leveraging: click here

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Hi Gang

I was talking to one of our first SLS members the other day and he was reporting how he was getting new blogs indexed and cached within Google in under 6 hours and we both realised that this was being done because he had activated and was using the SLS Premier Ping Server List. This is available as another one of the free members bonuses found at Simple Leveraging

I then realised that that although members were aware of this list, perhaps the newer members had not found time or the necessary location to download this list. This list is a real killer of a list and will improve the efficiency of your WordPress Blogs no end.

The process is the usual one whereby you login to your blog dashboard and go to “settings” and then “writing” then insert the contents of the text file and replace the entry for Pingomatic – Pingomatic is included in this list anyway.

This list kicks butt and is yet one more way that we can say yet again, thanks for being a member. It is at least 30 servers bigger than any of the other services available and as I said, delivers.

Cheers

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I was speaking to one of our first SLS Members the other day and he was seeing terrific result from his Campaigns and the key we both felt was to make this system “sweat” as much as possible i.e. submit as many links as you can and really get up as much accumulated momentum as possible, as soon as possible.

The key thing is to remember that this sort of link building is all about driving as much link power as you can towards your target sites and then not to forget to support your supporting sites and that’s what SLS is all about. Targeted link support for your links too!

Our first members are seeing sites indexed within 24 hours (SEC Guidelines tell us that we can’t guarantee this but we have seen the results etc) and we have direct evidence of a couple of Blogs that were created for clients 7 days ago that are now on Page 1 in the Search Engines for their chosen terms.

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A Lot of Search Engine Optimization and Search Engine Marketing Professionals are voicing their opinions and saying than directories are dead. But remember, these are the people that also say that Page Rank is dead, SEO is dead, and the latest this is dead theory.  So is directory link building no longer worthy? well only the Search Engines can tell you for sure.

I believe the real issue with directory links is that only some of them are good and worthy, while some others are junk, being able to tell this difference is the key between loosing your time and having a fruitful link building campaign.  How you can tell if a directory is good enough or that you should pass it.  Here are the 3 main criteria of identifying a good directory from a bad one.

1) The director is listed in the Search Engines and most pages are being crawled.

You can find the directory in the most popular search engines, Google, Yahoo, MSN, and Ask. Also the category pages of the directory are cached on the search engines, if the directory offers detail pages, these should be indeed too.

2) The links are plain text, no redirects or javascript.

Check the source code of the pages of the directory. Look to see if the links are plain a href’s, without the rel=”nofollow” attribute, and no sneaky redirects are present. By validating all these you guarantee that these links are seeing and counted by Search Engines.

3) Doesn’t link to bad neighborhoods.

The directory doesn’t link to questionable websites, specially topics like gambling, casino adult, and illegal content websites. Be very wary about directory that offers sitewide likes to these type of sites.

Hopefully these guidelines will help you do more quality link building campaigns getting links from quality web directories.

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