In this case I mean by taking my recommendation regarding the use of the various Simple Leveraging techniques and getting them to work extremely well.

Literally a few hours after my last email I received this quote in from one of our members who I “talked through the process” of putting this sort of plan together only a few weeks ago.

I won’t embarrass him by giving out his details but his quote ran as follows:

“I ran one press release test on a new site using the PR submission service, followed by your instruction and I followed that with an RSS Submit Submission and nothing else and take a look at the results 48 hrs later. Now this is a pretty none competitive keyword with a number of local modifiers but I’ve never seen this many keyword ranking combinations ranking this fast.

My friend you’re the man. Thank you for sharing with us.

You really over deliver.”

H e enclosed an excel spreadsheet of SERPS that quite frankly if I delivered it to a client without checking I would have basically been laughed at.

It was that good.

Seriously, I mean it.

If you thought yesterdays statistics were mind blowing (and humbly speaking I reckon a 443% increase in traffic ain’t too shabby as they say over here in Northern Ireland) then pick a couple of cushions to soften your fall ‘cos this is going to knock you sideways.

His spreadsheet enclosed (and I kid you not) the following statistics taken over 1200 terms:

Google:

500 Top 5 slots (251 at No 1)

Yahoo:

607 Top 5 slots (343 at No 1)

Bing:

605 Top 5 slots (343 at No 1)

Now this was 6 weeks ago so between a few of us we random checked about 70-80 terms this morning and….yes there had been some slippage but who the heck is going to complain if a few of the terms had slipped from No 1 to………No 2? To balance that in quite a few cases he had tag teamed the No 1 and No 2 slots and this was still 6 weeks after the release!

All in all we found that 75-85% of his results still stood so extrapolate that over 1200 terms and you get the picture as to why he was so excited and why the hard-bitten SOB’s (OK guys not really) in our ClientSEO Team were so impressed.

And we thought our results were mind blowing.

Listen boys and girls, there is so much…..how can I put it, but think of the smelly stuff that comes out of the rear end of a cow, flying around being sold nowadays that it is nice when something that is so achievable and practical appears that sometimes it is very easy to overlook it.

In this case it is the execution and implementation of the process that brings about the results here.

So, before we get tooooo carried away with everything let’s put in place some caveats here to bring about a dose of reality to the situation.

Yes as he said, a lot of his terms were very very Long tail..but in most cases (90% of the terms we checked) they had adverts running alongside the SERPS so someone was bidding on the traffic so that confirms to me that yes the majority of these terms had traffic (albeit small amounts but traffic nonetheless).

Does this technique work 100% all the time, every time?

I wish I could say yes and claim 100% perfection but to be honest I failed those exams at school so I’ll settle for a slightly “grubby” 75-85% hit rate which is still well above the average and in a lot of cases delivers results that most folks out there only fantasize about.

Hmnn that’s about it really.

Too many folks have come back now with amazing results for this not to be genuine. As I’ve said, it might not hit the target absolutely 100% all of the time but the strike rate is too convincing now for it not to be included within everyone’s’ armory.

Now those of you who have been receiving emails and newsletters from me for some time will testify that we don’t go down the conventional “Guru, churn and burn” route i.e. I very rarely send out emails promoting other peoples products purely just to create affiliate income. I know there hundreds out there who do but I don’t as I will only promote something that sits alongside our Simple Leveraging methodology and also something that we have tried out, tested and found to work on our clients first.

As an organization, we don’t exist purely on earning our income via affiliate sales in fact affiliate income accounts for less than 1% of our turnover so if we do send information out about another product or service (and I think we’ve done it 3-4 times in the past 2 years) then it’s because we think it will help your service.

Also because we feel so strongly that you should be using this we are quite prepared to waive potentially $480 worth of affiliate income per user, as a way of saying “Thank You” and also to act as an incentive for you to get hustling and do something.

If you or a client are working on a project and you absolutely have to deliver on something quickly then this is the road down which you should go, even allowing for the pre Christmas rush.

When you are promoting something for either yourself or a client then you have to make one of two decisions regarding SEO.

Firstly, how quickly can I get the target page into position in the SERPS to start the traffic flowing and how much of a fight is it going to entail and also how much budget do I have?

Secondly, if I can’t get my target page onto Page 1 quickly then I absolutely have to get either a Press Release or some form of associate page there to at least get into “the action” and deliver some sort of ROI.

Press Releases, designed, implemented and submitted correctly fit the bill here. Put it together with our SLS methodology and Bookmarking Network and you really have the weapons with which to carry the fight forward towards the achievements of your goals.

If you are a member of SLS and not using this technique then the first thing you should do after reading this email is to email me by return and I’ll get you set up with our discount link and get you up and running.

$480 worth of savings is not to be sniffed at, especially in these times of hardship and recession.

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You have to ask yourself the question, given the resources it has at its disposal, the seemingly limitless funds and general marketing & personnel clout that it can throw at a situation, how come Google so often seem to open their mouths to change their feet?

How can such an organization that prides itself on the quality of its staff and resources engaged employ such a bunch of idiots to actually go out and do what they do at times?

First there was last year’s little escapade over the serious emergence of their new Social Media Promotional angles when they said that certain types of Link and Referral data was being withheld for…wait for it……Data protection issues. Then they were found to be selling, yes you’ve guessed it, that same Data to Adwords Buyers if they paid the right fees. The whole exercise was then blown wide apart when most observers rightly (in my opinion) highlighted the whole incident as the opening shots in driving the free version of Webmaster Tools under and the emergence of a Premium version of Webmaster Tools.

Now they’ve gone and done it again in another “hello Mr Foot please meet Mr Mouth” incident over paid Linking Campaigns.

Now for those who have only just entered this fun packed little Industry of ours, Google have developed, over the years, quite a negative stance (understatement here) on the whole concept of paid links. They don’t like them, they don’t like the practice of it and if they catch sites doing it then they basically consign them to the “nether regions of on-line hell” (or certainly below No 500 in the index or ban entirely) or so the theory goes.

Imagine the hilarity then when the Big G themselves get caught out a few days ago, supposedly engaged in a paid Link Building Campaign for their Chrome Browser but when challenged about it, suddenly develop a sense of moral outrage that “yes the Campaign was ours but it was not what we signed up for!”.

Really?

As they say over here in Ireland, “Do they think we’re not wise?”

Anyway back to the point, this whole episode highlights a great many things.

Firstly Google are going to do what Google want, for the interests of Google and not anyone else and don’t let anyone convince you otherwise?

Secondly they are not above making waves and delivering changes that come completely out of the blue as with yesterdays “Search, plus your World” announcement.

Now this has to be as clear an indication that they have finally decided to come out of the closet and take on FaceBook head on in the Social Arena with a beefed up “Google Plus” program.

Now my opinions of Google Plus in the early stages were very undecided and were very much powered by my distrust of all things Google and I still have some of the reservations but I do think that Google Plus could be “where it’s at in 2012″ and that 2012 could be the first year that FaceBook “catches a cold” (albeit not a major one).

We need to study at greater length the Google “Search, plus your World” concept further and we’ll write about in the days and weeks ahead as this could be something that it is essential to keep on the right side of with regards to Google but let me finish this with one last  warning.

If in your or your client’s Campaigns you are indulging in anything even remotely, how can I put this, slightly greyish/leading to Black Hat then steer clear of Google Plus by a country mile.

The downside of Google Plus is that because they call the shots as you can only take part if you have a Google controlled account, this means that if a Grey Squirrel as much as breaks wind in Southern Spain then the boffins at the Googleplex in California will know about it. I know this might sound as if I am an apologist for the likes of George Orwell et all but Google plus could possibly turn out to be the most potentially Orwellian of online marketing tools in that it really is a case of Google playing the role of Big Brother.

They do know what you are up to so keep it smart and stay safe.

This doesn’t mean that you can’t indulge in the odd piece of “cute” marketing as that would be boring but just don’t do it with any user logins or profiles that you use for Google Plus.

Now a newsletter / email like this wouldn’t be the same without a “shameless wee plug” for one of our ongoing promotions and Volume 3 of Back Links Heaven has just been released and in this edition we cover the Forum software punBB and how we can use sites using punBB for our needs when it comes to placing links.

As with other editions of Back Links Heaven this version is available from us here at Backlinks Heaven (http://backlinksheaven.com ) and so far we have covered the following formats in Vols 1-3:

1.       Vol  1 –  UseBB +10k Assorted Forums

2.       Vol  2 – AEForums + 10K Assorted Forums

3.       Vol  3 – punBB + 10K Assorted Forums

Basically this whole Series will encompass over 500,000 assorted Forum Domain Urls spread over nearly 50 different Platforms that will, when finally published amount to arguably the largest and most comprehensive resource on Forum Marketing there is.

Each volume is available for $ 16 but there are a few limited slots still available for the Series Subscription which is $160 and represents a saving of over $640 over the entire Series.

If anyone is interested in this then get in touch and I can get you set up on the system.

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I was talking to one of my valued friends amongst the SLS Community today and the subject came round to what we both felt was working for our respective business operations and especially with regards to current practices and the conversation swiftly moved round to the “why and how”?

The answer to this was obvious and it was this. Simply put, Simple Leveraging has evolved considerably over the past two and half years of its existence and it helps explain why the practices and methodology taught remains at the forefront of current SEO and Internet Marketing in general.

Now my philosophy behind this again is quite simple, you have to evolve in this game or you soon cease to exist in any meaningful manner and hence the reason for the constant exploration for new tools, techniques and utilities that make SLS still pack the punch it does.

Nowhere is this more so that in the area of taking SLS and really scoring with the use of Press Releases.

Now those of you who remember the various Skype Webinars we carried out in late summer will probably wonder what happened to the end product.

Well the initial studies of the project into the success of SLS and Press Releases made some pretty bold (but backed by fact) claims in that we did go through the nuts and bolts of a Campaign that went on to generate over $240,000 in four days.

Pretty bold huh? But nonetheless fact.

Well what I wanted to do was to take this approach and run it across various Client Campaigns over the past few months and see overall how it worked. These Campaigns were run during some of the busiest periods of the online year and I must confess the results were pretty amazing.

The first Campaign took place in the run up to Halloween and involved a Client in the Catering and Food Industry and using the techniques and practices we discussed, our Client saw an uptick in Traffic levels of 127% on last year with the Organic Search sector of their activities seeing a jump of 197%.

Using the same Client, we then analysed their promotional activities over Thanksgiving and the corresponding results were pretty amazing. Overall their traffic was up 192% on last year with the Organic Search sector of their promotional activities seeing a colossal increase of 440%.

Finally we analysed the first sector of their Christmas activities and again the results bear very interesting reading. So far with regards to overall activity, their traffic levels are up by 163% and again in Organic Search terms they are 443% up on last year.

As they say, the Jury is well and truly back in on this one and it is working with a vengeance.

Now I bring this subject up because one of the core components was linked to being able to produce and distribute a fair amount of Press Releases and this, if you are not very careful, costs.

However with our colleagues at Mass MediaSEO we are able to pass on to our SLS Members savings that if taken correctly will save them at least $480 over the next 12 months.

What you have to do to qualify these savings is to send me your membership details and I will pass these onto Dennis and his team and together we’ll get you sorted out and up and running.

Now what we’ve done is effectively waive our commissions on this Service with the aim of passing these savings directly onto you. It’s another way of us being able to say to you, “Thank You” for being one of our loyal members.

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Yes you read it right correctly, this is how we took a particular term that was OK a very tightly focused niche term, but one that had adverts running as far as Page 2 in Google and therefore was making money (or so Google thought so) and we ended up “owning” 95% of Google in under 24 hours.

Actually astute viewers of the video when it comes out will spot that we actually did this in just less than 13 hours!

So what did we do?

First in broad match our Press Release for the Client hit the No 2 slot out of 309 million pages in 13 hours and in narrow match we ended up with our Press Release taking 19 out of the top 20 slots in Google in the same period

Now the video, though having been recorded, is not going to appear for another 14 days or so as we are live in the midst of the Campaign for the Client and to be blunt, I don’t want any enterprising folks out there “nicking our niche” but the video proof is there and when I deem it safe the video will come out to our members only download area.

So how was this done?

1. Careful Keyword Research.
2. Timing
3. Proper and planned use of META Data

Firstly as Myra and I discussed in our recent Web Discussion, it was all down to careful Keyword Research for the right term for the client. Secondly as this particular Season Campaign has just got underway I guess our timing was pretty hot in that we hit the tracks running just before the previous Seasonal campaign had actually ended. Thirdly and last of all we made sure that our MEAT Data for the Keyword Research was included right up at the front of the Press Release.

Now astute Google watchers will know that Google have fine-tuned their algorithm recently and for the time being seem to be using for the Meta Inserts in the SERPS, the first 300 Characters of the main body copy of the piece you are trying to optimise for.

Now the Golden Rule here is to try and make sure you get your main Key phrase inserted right there at the start of your piece. Now this is not new and has been standard SEO practice for years but it did seem to have gone slightly out of fashion recently but now appears to have come back to the fore in Campaigns or so our research has shown.

So given the fact that in Press Releases our distributor automatically assigns the first 300 characters to the Meta description and this includes the beginning information, for example:

(EMAILWIRE.COM, October 17, 2011)

This means it shortens your ability to use the keywords in the first 145-155 characters in the meta description that Google displays before it truncates. So make use of your keywords in the Meta description early on, ideally right in the first part of the first sentence.

Anyway enough of this. I’ll get the video put into the Members only support area of the Forum within the next 14 days or so but to further add proof to the fact that we’re not sensationalising this, I’ve released the video to a couple of SLS members to get them to verify that we’re not making this up. I’ll get them to add their comments to back up our claims.

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One of the things I love about Simple Leveraging is that the “knowledge share” truly goes in more than one direction. This has been evidenced particularly in two incidences that spring to mind for me.

Firstly the experience working with Myra Love on our forthcoming project provisionally entitled “Multi Disciplinary Marketing” where we took the $240K in four days Campaign and analysed it’s various component parts and broke it down into stages and examined in detail.

Secondly, it was after talking to another SL member, Dave “Quinn” Thomas over cool ways to promote Wikis etc and this opened my eyes to a technique that I was aware of but hadn’t really thought about too much in detail.

I have now though, but perhaps it might be an idea to get back to basics first.

Why do we pursue this whole concept of Tiered / Layered Multi-level Linking? Firstly it’s something that we have been advocating and doing at Simple Leveraging by and large well before most others but more importantly why?

It’s a question I get asked all the time, why do you advise the constant building of links to support links to support…….etc  etc?

The answer is very simple. It is because of the transient nature of certain forms of Link Support that we use in our Campaigns. Now that is not to say that short term support is a bad thing, it’s more a case of understanding fully what is going on.

For example, one of the first things we want to do with a site is build in Authority links as soon as is possible. Now in most cases this means getting links on High Page Rank Social Media sites and / or Press Releases.

Now in a lot of cases the Home Page PR of a lot of these sites is fairly high ((5+) and the knock on effect is a fairly vigorous (if we’ve planned and executed it properly) short term “hit” on our sites that results in a rise up the “SERPS”.

Now as they all say, “What goes up always has to come down” and that is the case with the effect received from those short term links but there are steps that we should do almost immediately to mitigate any potential downfall.

I explain it with diagrams and a PowerPoint in this short video here: http://www.youtube.com/watch?v=pxboJJneJg0  but the upshot is that sooner or later pages gaining the benefit of links from these High Page Rank Home Pages drop the moment that the links themselves disappear and the inbound links form these sites tend to come from less powerful inner pages.

Hopefully by then, all good promoters / Link Builders will have already had in place additional Link placements to add support to these pages. In the case of declining Press Releases, usually a fairly vigorous Link Building Campaign (from SLS etc) is good enough to not only arrest the decline but in most cases reverse it.

I’ve also uploaded to the Members Only Downloads area of the Forum another more in depth video that goes into detail a very useful little technique that drives excellent authority links from a PR8 Site to all of our Press Releases no matter how many we have, within seconds. You can also use this to replicate this technique with at least one other Authority site also. The video can be found here:

http://simpleleveraging.com/slschat/index.php/topic,187.0.html

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Just wanted to update members on a new training video we’ve just posted live in the Simple Leveraging YouTube Channel.

The video covers the subject of Tagging and how correct tagging can double or even triple your effectiveness for bookmarking. We show a live case study of a Blog / domain that was bought less than a week ago on 6^th October and how through just usage of SLS has been taken to cover the top 3 slots in Google for its chosen niche with narrow match search out of 2,800 competition and for Broad match it is No 38 out 6.2 million competing pages.

All in under a week but the real story lies here. This Blog was bought, created, crawled, indexed and ranked in under 12 hours from start to finish and all through just promotion via SLS. In fact the video recorded shows that for the narrow match search that the various SLS Bookmarking Directories are also indexed and ranked as well.

The reason for the power of the network is explained in the video and the video can be found here:

http://www.youtube.com/watch?v=0-e9sbwyUEM

Secondly, there are still some of the High Page Rank Blog Link Packets still available from below for those who might have missed it yesterday. The details are as follows:

A supplier of ours has come to us with a fairly neat list of 2,500 High PR Blog Urls that we can offer to our members for $30. Amongst these Urls is at least one PR6 (there are about 5-6 PR6 Urls) EDU and all the Urls are PR2 or above. The majority are manual approve but then if you want a link on a Blog that is not going to end up rat infested then manual approve Blogs are the way forward.

The link for these Blog Urls is here:

http://simpleleveraging.com/bonuses/2500highprblogurls.html

Delivery is immediate via e-junkie.com.

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Just a quickie as we update and prepare our next Free Members only Monthly Link Packet to be sent out.

One of my colleagues sent through to me a fairly neat little list that I thought might be of use to some of you out there who use Article Marketing as part of your Link Building Programme (and who shouldn’t be?)

Basically it’s a list of 276 Article Directories that are either Auto Approve or publish material extremely quickly. Now the methodology behind the compilation of this list is that a submission project was set up with a larger list via Article Marketing Robot (AMR) and two days later the 276 Directories in this list had been checked as showing that they had published the test article.

Now this list contains a couple of Directories with reasonable Homepage PR and they are as follows:

PR 4 – 4 Directories

PR 3 – 13 Directories

PR2 – 25 Directories

PR1 – 54 Directories

The rest are either PR0 or we couldn’t trace the PR but there might be the odd surprise in there.

Now as to the usability in practice of these, I would use these as follows.

Basically the fact that they publish quickly is an absolute godsend so you can submit and get published very quickly articles with your links in the Author Resource Box. Then via your favourite Back Linking tool, drive links very quickly to these Urls and so start the process towards building up a very powerful link Mountain (as we call it).

The bonus would be that this mountain would consist of in excess of 200 separate IP’s so perfect for “Panda Proofing” your Link Building Campaigns.

Easy really. The hard part is finding the Article Directories that publish very quickly for you to use?

As this is a small list and was supplied to me one of our suppliers, I can’t give the list away free of charge but the list can be bought and downloaded from here for $9:

http://simpleleveraging.com/bonuses/276AAlist.html

Give it a rattle (as we say over here).

Back to you soon with the new Free Members only Monthly Link Packet.

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Recently I wrote about some information we had gleaned about the latest Panda Update and touched upon the concept of “Trust rank” and as such have had quite a few emails asking could I elaborate on this further?

Well the story behind Trust Rank is this.

As a concept it has been researched by two separate organisations, Google and Yahoo. As a concept behind the scenes it had been around for some time in the Google camp but it was actually Yahoo who first went public about it really when one of their researchers alongside some research personnel from Stanford in 2004 put together a Paper entitled: “Combating Web Spam with TrustRank”. For those who want to pursue this matter further the paper has been retrieved and put online and can be found here:

http://www.vldb.org/conf/2004/RS15P3.PDF

Apparently at the same time Google had been doing some behind the scenes work on a similar concept called Trust Rank and registered the Trademark “Trustrank” as Matt Cutts (the public face of Google) explains here:

http://www.youtube.com/watch?v=p8mUXQzwEvs

Now where all of this falls into place with my feelings in my last Newsletter are this. Google has been searching for some time to further provide more background analysis on the “worthiness” of Web Sites and how they stack up.

Initially this was to be provided by using data from their Page Rank analysis but since Page Rank has been generally accepted to have been on the slide for the past few years (Google themselves downgraded it from being the “jewel in the Crown” in the Search Algorithm now to being “one of 200 other ranking factors” – bit of a drop in emphasis I think you’ll agree?) they have had to look further afield.

They then decided to expand the Trust Rank concept further in 2009 when as well as having the Trademark registered they registered the Patent as well. Now things were getting really serious and it is only now some 2 -2 ½ years later that we are starting to see the true manifestation in this with the Panda Update.

Looking round for methods to try and help them get some sort of handle on the generally accepted worthiness of a site, they hit upon the idea of seeing how a site was viewed by virtue of how a site was viewed by its peers hence the appearance of the “+1” concept. Now this, as in all things, can be gerrymandered such is the good and bad side of human endeavour but it goes some way to showing where they are going.

The other parts of the Trust rank concept lie in an old view of “you are known by the Company that you keep” or who links to you. Now we know also that Google tried to control this with the much vaunted “rel=nofollow” attribute but once again this has now also turned into a dead duck so where does this all lead us?

Well as I said in one of the newsletters of a month ago that I felt that with Panda, Google were turning back the clock to almost the days of the late Nineties with their views on inbound links etc.

Now my views on this are as follows. I think that there are certain aspects of Linking that Google are trying to downplay in the algorithm but with the absence of any credible alternative they cannot nor ever will truly be able to remove data from Link Building entirely. So the upshot of that being is that for the time being we are all safe there folks as far as our Back Link building efforts are concerned but what I think Google are placing more emphasis now than perhaps they have done before, is the nature of the IP spread of those links.

Whereas in the past, conventional wisdom was that with a few PR5 – PR 6+ links from a couple of websites you could drive a site up the serps, now that is no longer true in the same way. What Google now want to see are links, but instead of a few folks voting i.e. just one or two sites they want to see loads more and those votes need to come from as wide a section of the Internet population than before.

So the upshot of all of this is that you need to have your links coming from a much wider variety of sites than before.

So what about Authority and Trust?

Now to further this and aid the overall Trust and Respect for a site, if you can throw as many links to your site from as many different types of sites as possible – so much the better especially if those links are from perceived trusted domains such as .Govs and .EDU’s.

Google’s love affair with .EDU’s and .Govs lies not as most folks think, in a fixation with the domain suffix but rather with the nature of the sites themselves. Indeed we have found in our own research that a great many Education / Academic sites that are not .EDU’s for instance are just as powerful if not more so at times.

For instance in the UK, the domain suffix .EDU doesn’t exist rather the academic suffix is .ac.uk and this is a the case in a great many other territories worldwide so as we have seen the power and authority doesn’t necessarily stem from the suffix, rather the nature of the site itself and that fact that these sites (as Matt Cutts himself has been quoted) tend to have loads of authority links pointing at them as well so this in turn gives their outbound links out more power.

So where does this leave rel=nofollow links from .EDU’s?

Exactly as where it left them before to be blunt. Just as powerful but with a different dimension i.e. the fact they originate from where they do carries a different set of weight rather than any PR juice that folks think they might not be able to impart.

For your own back links profile and authority status the fact that you might be able to count as many quality EDU links in your profile goes a long way to help confer “trust status” as far as the Search Engines are concerned.

To further this we have been running an associate program to our main Bookmarking Program and this has been centred round locating development spaces within various EDU properties where you can insert your own content under your own editorial control. Called the Lost Art of Conversation we have now reached Module 4 and in Module 4 we now have 50 EDU properties that you can insert your own Links and copy. Now these properties include a mixture of DoFollow and NoFollow links but as has now been conclusively proved for Trust and Authority status the NoFollow attribute is by and large of no consequence.

As with before we will only be releasing limited copies of this Module to the general public and I wanted to notify members of my Newsletter first. The uptake of previous Modules was such that they never actually made it to public release as they were all snapped up by readers of this newsletter and members of Simple Leveraging. The cost of Module 4 of The Lost Art will be $75 and if anyone is interested then send the $75 to info@simpleleveraging.com and I’ll forward the zip file with the contents through to you straight away.

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A man is walking down a beach one day looking at the sea shore and also at the other side of the bay where he has to drive to work every day and also thinking about how long it takes him to drive to work and back every day and suddenly spies a bottle half submerged in the sand and his gives the bottle a kick.

There is suddenly a loud explosion followed by lots of smoke and a Genie appears looking very unhappy;

“What’s your problem mate? I’ve been asleep for thousands of years and you have to go and wake me up like that but as I’m here I have to follow tradition and give you a wish. Your wish is my command master?”

The man ponders on this and then comes up with an idea.

“I’d like you to build me a bridge joining this side of the bay to my place of work thirty miles away across the bay?”

The Genie looks at him incredulously and replies “Are you serious? Do you know how much steel and concrete that would require? The man hours, the materials, the environmental impact. Totally impossible but as this is not the answer you were looking for or expecting I’ll grant you one more wish?”

Now prior to going out for a walk that day the man had been spending some time at home on his PC trying to find a present for his wife using Google as a Search Engine with no luck and he thought:

“OK, I’d like you to tell me exactly how Google works and how they rank items as I couldn’t find a suitable present for my wife today”

The Genie looks at him slightly puzzled and then puts his arm round the man and starts to walk him down the beach and replies:

“Now tell me about this bridge you want me to build? Do you want one lane there and back or two….”

Such is life with Google at present but the one thing that is starting to appear as a constant is that Google is looking for quality content and also links from sites with authority and trust. This it would appear is almost more important than Page Rank. In fact it would appear that the much vaunted but never fully implemented concept of Trust Rank might at last be appearing again. Now this also touches upon another one of the supposedly “Sacred Cows” of the Internet – the “Nofollow Link”

Now to understand this fully you have to take a slightly more “holistic” view towards Link building and this was best described recently by a quote I found on another site recently:

“A link is not just about PageRank anymore, but trust and brand awareness. In fact, even though search engines do not carry PR through the no followed link to your site, they record it and they take notice that your site has been cited in a site. If that site is an authoritative one or a trusted seed, somehow its aura will reflect on your own web site, which will gain trust and relevance to the eyes of the search engines, therefore better rankings.”

Now taking this further, of the many important factors surrounding Links (and Google reputedly calculate up to 200 different factors in their current algorithm) the following three factors I think are of tremendous importance:

1.      There is More Than Link Juice That Determine Link Value

Going on the assumption that nofollow links don’t pass much link juice, they still pass relevance. Just because Google doesn’t “count” the link, doesn’t mean that they don’t see what anchor text is being used. The anchor text is still showing the search engines what your site is about and is passing relevancy.

2.      Some NoFollowed Links Are Very Trust-worthy

I (and others) also believe that nofollow links pass trust. If you have a link on Wikipedia or a major Academic Establishment for example, do you really believe that the search engines won’t pay attention to that link? If you can get links on highly trusted domains, whether they are nofollow or not, they will be taken into consideration by the search engines.

3.      Keep It Real (and Natural)

Lastly, if you’re building incoming links to your site and almost all of them are dofollow links, your link profile is going to look very unnatural. A natural link profile will have nofollow links, dofollow links, different domains (.info., org, .com, etc.) and various types of anchor text (brand name, url only, keywords, “click here”, etc). This is how a link profile should look and this is how you build a trusted domain.

To support this hypothesis I came across the following Blog Post from quite an eminent SEO Practitioner recently and it rather interestingly supports this theory:

http://www.socialseo.com/blog/an-experiment-nofollow-links-do-pass-value-and-rankings-in-google.html

There are more recent blog posts and discussions but I thought this post from late 2010 was still fairly relevant but now more so with the antics of our big Panda shaped friend.

So I believe that the upshot of all of this is that if you can get a link or series of links from a fairly trustworthy source then it is going to do wonders for your Link Building.  Link Building should not all be about how you can gerrymander a profile using just tightly focussed terms and only DoFollow links but other aspects as well.

Get some links from some trustworthy sources regardless of the attribute and you’ll be surprised at what they can do.

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OK, well just in case anyone out there thinks I’ve finally lost my marbles and that the present Mrs Morgan (“she who must be obeyed”) is hastily calling for the ambulance whilst I type let me explain.

I was sitting monitoring a conversation on a particular Skype group this morning and the subject about indexing and de-indexing came up and what was really sad was the amount of disinformation that was being spread about what was going on so I thought I would throw my hat into the ring and explain a little about how Google especially reports data.

It’s easier to explain via a Video so I’ve put the video live on our YouTube Channel for those who want to take a look.

The bottom line is this. Google is arguably the most unstable of all of the Search Engines with the upside of this being that it is also possibly the most reactive. It’s probably quicker to get a site into Google – if you know the system and work it correctly then getting a site into Google can be like taking the family dog for a walk and getting it to come back onto the lead when you go home. Whistle at the right time and the faithful family mutt will come bounding along just in time to be taken home for tea.

Google won’t always come round for tea but if you go through the right procedure then getting good old faithful Googlebot to trot along to your site and index you can be easier than you think – especially if you have gone through the very basic Link Building 101 and have your own site map profile set up in Webmaster Tools.

Anyway, the video can be found here: http://www.youtube.com/watch?v=2Oca8LMv3_o and it explains in very simple language how Google result can change and vary from territory to territory i.e. when a No 1 in Google isn’t always a No 1 across the board.

Lastly a bit of “SLS chest throwing out”. I was looking at the Warrior Forum the other day and thought that one particular WSO seemed to be good value for money etc. It was one of those discussions streams where you could get 101 Blog Urls where the PR was on the page where the comment was and not the domain. 101 Blog Urls for $27?

Not bad eh?

Then I looked at last Month’s Free Link Packet from “the leveragers” and saw that it contained 184 Blog Urls:

PR 6  7 Blog Urls

PR 5  22 Blog Urls

PR 4  31 Blog Urls

PR 3  67 Blog Urls

PR 2  51 Blog Urls

PR 1  3 Blog Urls

Included in the above are 24 EDU Urls of which 3 are PR1, 5 are PR2, 10 are PR3, 5 are PR4 and there was one PR6 EDU Blog Url for commenting upon.

And the above was free if your membership was in good standing.

So there you have it folks..$324 good reasons to be a member of Simple Leveraging. Not only as a full member do you get access to the largest Do Follow Social Bookmark Directory Network on the Internet but you also get more than $324 worth of Link Building freebies thrown in throughout the year.

For those considering upgrading their membership then we are still running the promotion whereby we discount the fee to $269 if you donate $30 to the Northern Ireland Children’s Hospice so even more of a saving.

Get in touch if you are interested.

Usual deal gang, any questions ask away either in the Forum or email directly to me.

Cheers

Steve

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