IP Diversity and Link Diversity are two often misunderstood terms in conventional Link Building methodology.
First up, when you ask most folks as to what exactly an IP is they look at you with an expression that roughly translates to “ask me one about last night’s football?”
What exactly is an IP address?
Well to quote Wikipedia it is as follows:
An Internet Protocol address (IP address) is a numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication.[1] An IP address serves two principal functions: host or network interface identification and location addressing. Its role has been characterized as follows: “A name indicates what we seek. An address indicates where it is. A route indicates how to get there.“[2]
For more information about IP Addresses see here: http://en.wikipedia.org/wiki/IP_address
For our purposes the “name of the game” here is to get your back links for any of your target Urls from as wide an IP spread as possible. Google want to see (and if Google want to see something then show them, don’t be stupid, don’t fight them) your Back Links come from as many Internet Users and Sources as possible, spread over as many parts of the globe as is humanly possible.
‘Nuff said really.
