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There Is Life After Google……Seriously There Is…

Oct 2nd, 2012
by Admin.
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OK so the Search Engine landscape has resembled a WW1 landscape recently with casualties littered all over the place, but if you look carefully underneath it all sometimes it isn’t as bleak as it might seem.

Now conventional wisdom states that currently Google have circa 66% of the US Search Market and arguably much greater worldwide. Yahoo and Bing lag well behind in 2nd and 3rd place with approximately 27% between them while Ask and AOL are almost nonexistent (they will of course deny this strongly but then to paraphrase a well known Politico/Journalist quote – “they would say that wouldn’t they”) whilst the new kids on the block, Yandex and Baidu look good outside bets but still have yet to penetrate outside of their own domestic market places in any meaningful manner.

So if we take the above almost as Gospel then you would normally assume that when you get wiped out by Google then traffic, business, in fact any form of meaningful interaction online disappears overnight?

You would certainly think so?

However in one case we had control of earlier this year this was not necessarily the case.

The site in question was caught up as collateral damage in the “Great Penguin Attack of April 2012.”

But, interestingly enough, though turnover was hit it didn’t drop to the same degree or level that the Google Referral traffic did. The reason for this, looking back and analysing the data was that actually there is a huge difference between traffic and surfers visiting from the various Search Engines and this can have a marked effect on your turnover.

If you think of it this way, when you search via the Google Search Portal, you are met with a very minimalist Search Form that subconsciously puts you into the mindset “Research”. It is designed thus, always has been and that was its very early appeal and there is nothing wrong with that.

Conversely, if you look at the Yahoo Portal you are met with so much going on that it screams “interaction” and so by and large you are “in the mood” for clicking and interacting almost from the get go.

With Bing, it is slightly different and this almost is a hangover from the days when Bing (or MSN as it once was) was the Search Engine of default when IE was bolted on as a necessity with all installations of Windows OS. Now due to deregulation, Microsoft can no longer bolt on IE with Windows, the levels have dropped but historically the surfers who visited via MSN were always the most active of the lot.

Anyway to sum up, there is life after Google and that’s before you start to think about some of the other more socially oriented sites out there such as FaceBook or Pinterest.

If someone gave me the choice, lose traffic from Google or Yahoo / Bing?

To be honest with you, we’ve proved a site can survive with damn all Google love, if we lost Yahoo and Bing then that could / would have much more of a financial implication on the bottom line.

Moral of the story after the latest Google putsch?

Spend as much time with your web analytics as you can and find out where the main traffic that’s coming from Yahoo and Bing originates from and concentrate on that in the short term while Google recovers from its latest bout of anti social behaviour.

Thoughts on This Weekends Google Update

Oct 1st, 2012
by Admin.
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We’ve been gathering information in the past 24 hours or so about the latest Google Update that was apparently rolled out over the Weekend and when we’ve got some fairly concrete analysis backed by evidence then I’ll send out an update as to how we think it’s going to pan out.

However, my one piece of advice at this stage is this. Google updates are always pretty brutal and savage at the outset i.e. the worst is always at the start and things actually get better and better as they realise what gaffs they’ve made and the implications of their screw ups.

It’s a particularly shoddy way of doing business in my mind and they seem to have no concept of the downside in terms of collateral damage of their actions which does tend to make me wonder about the Corporate Ethos at Mountain View in California.

You would have thought that with the so called collection of supposedly “superior cerebral matter” in their company that these updates and their implications would be better thought out but sadly that never appears to be the case.

But back to the initial carnage. This update appears to be more targeted towards low grade EMD Domains (Exact Match Domains such as www.campingsuppliesbelfast.com if ever such a domain were said to exist) with damn all in the way of content and loaded with Adsense or some other form of CPA / CPC Media.

Now no doubt the moment I have sent this Newsletter out, I will be beset with correspondence from folks all claiming that their collections of similar sites have remained OK but for the majority of folks with these types of sites in their Portfolio it is now looking more and more like a disaster.

I was reading on one bulletin board of one Webmaster who used to have approximately 50 such sites and as of this morning had lost 45.

Ouch.

So what is the upside?

Well sadly there is no upside but the only thing that can be said is that in most cases the damage is always at it’s more severe in the first few days (we’re approximately in Day3 of the rollout) and then things start to improve as the Search Engineers slowly start to tweak and adjust the algorithm. The side effects of this being that sites that have not totally been wiped out but only devalued should then start to see some drift back up towards where they were if you go back to basics.

We had one major client site really hit badly by the Penguin and lost a phenomenal amount of Google love but since then we’ve seen a 30% month on month growth of Google activity and interest and though we’re still not where we should have been we are certainly a good way down the road to claiming back our traffic levels and SERPS.

So the moral of the story?

Don’t panic – it’s too late to panic anyway as the damage if any, is already done so the best you can do if you’ve been hit is take the phone off the hook, tell your secretary that you’re in a meeting and front up to the situation. If your client sites have been hit then for god’s sake deal with it positively and don’t try and hide the fact. The clients will know and will certainly think an awful lot less of you if all you do is an impression of an online Ostrich.

Gather all your relative details and tell them you are working on it and then as I said, take the phone off the hook and get researching. It is absolutely imperative that you know the very worst of the damage even if the client is only partially aware.

Now is the time when we “SEO Practitioners” really start to “earn our corn” and I’d wager that all situations are usually reversible it just depends upon how you go about it.

It’s a pain, a complete and utter “pain in the proverbials” but that’s life when you deal with the big G.

As I said earlier, I loathe them for the shoddy way they do business and perhaps in the long term this long awaited tie up between Microsoft’s Bing / Yahoo partnership and either Yandex or Baidu might force Google to start to behave a little bit more responsibly.

One can but hope.

Any questions then fire away and as usual, here at Leveraging Central, we always love to hear your comments.

Post Penguin Views and Great Value Back Links Offer

Aug 10th, 2012
by Admin.
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Before the weekend officially gets under way I thought I’d drop everyone a line to answer a few questions regarding the recent events and goings on over SEO in the last few months and certainly regarding Panda, Penguin and SLS.

Well first up, I get asked regularly about has SLS and its network been affected by the Penguin Update and the answer it would appear (touch wood he says) is that we seem to be OK at the moment as we do appear to have maintained our “low key” below the radar status.

I ran a test for a client last week on one particular keyword phrase and after the Press Releases had appeared in the top 5 slots in Google (well 4 out of the top 5), positions 7-10 were occupied by our Bookmark Directories.

Also I spoke to one of our longer standing SLS members the other evening and we were talking about SEO and Promotion in general and how sites were starting to come back post penguin and I mentioned that in our case we hadn’t changed anything in terms of promotions Post Penguin and that the one site we did have that had been affected was now showing a month on month increase in Google traffic by about 15% for the past 4 months.

The moral of the story it would appear was that yes you couldn’t deny the Penguin Update had had an effect but that by just keeping on with the basics, we had managed to survive without buying the plethora of “shiny new toys” or reports that always seem to appear post a Google Update. One wonders whether in fact what some folks would do if there never were any Google updates at all.

Ok, another question that came in recently was “what the heck is Back Links Heaven all about”?

Simple, loads of places (probably more than any other source) where you can put your own back links.

I recorded a brief video guide about Back Links Heaven here:

http://www.youtube.com/watch?v=MP7KlGdiqK8

We still have a few packages of the first six Volumes of Back Links Heaven available at $45, which effectively prices them at $7.50 per volume for 2.5K Links.

The platforms covered in the first six volumes ranged included:

AEForums

UseBB

PunBB

ESyndicat

phpDug

MoinMoin (wiki Platform)

Also as a quick Weekend Promo for SLS users and Members we have the following happening.

A few JV partners have approached us to see if we could put together a brief mini-series of Back Links Heaven and we have and it’s comprised of the following.

Volume 1 will contain links from 10 different Platforms and the OTO that will be on offer only to those who have bought the deal will offer 30 Urls from each of the 10 Platforms for $35. These will all be links from Sites with a minimum Home Page Rank of 4. The sites will include the following platforms:

PunBB

VBulletin (Blogs here not forums)

MoinMoin,

Elgg

ExpressionEngine,

TikiWiki

DokuWiki

JomSocial,

SMF,

phpFox.

There are some nice unusual Software Platforms there as we are expanding rapidly our range of Platforms on offer in Back Links Heaven

These packets will only be available as a OTO or to members of Simple Leveraging so anyone who wants some links from some nice PR4+ sites (mix and match of NoFollow and Dofollow) then send over the $35 via PayPal to info@simpleleveraging.com and we’ll get you sorted.

For those who wish a bit more coverage and want to go for the Proper Volumes of Back Links Heaven and want the half price offer then send over the $45 to info@simpleleveraging.com and we’ll get you sorted.

In the meantime have a great weekend.

June Monthly Free Downloads plus an expanded Bookmarking Network

Jun 12th, 2012
by Admin.
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Just a quick update to bring everyone up to speed on developments at Simple Leveraging.

Firstly we’ve been testing and integrating some new Directories to the network and now the Network is up to 372 with another 18 waiting in the wings and they will be integrated over the next 7 days but the new configuration is available for download in the premium members downloads area.

I was asked earlier today how effective this sort of utility still was so it was interesting to be able to forward a screen grab of where we had just placed a Press Release on behalf of a client to No 7 in Google within 8 hours of its release and there at No’s 8, 9 and 10 on Page 1 in Google were three of our Bookmark Directories. :-)

We’ve also just put live this Month’s free High PR Authority Forums list into the Premium Downloads area as well. This contains 50 EDU, Academic and Gov Forums where you can place and manage your own inbound links. The Home Page PR on these ranges from PR7 to PR 2.

Let’s all try and use these as responsibly as we can.

We’ll also be putting live some AA Blog Urls for Comments that have just been sent to us. These involve some EDU and Gov Urls as well. As soon as we’ve processed these they will also go live in the Premium Downloads area.

As with the Forum Urls, these are free of charge to members with current live subscriptions. It’s our way of saying Thank You for being members.

The members Premium Download area can be found here:

http://simpleleveraging.com/slschat/index.php/board,55.0.html

We’ve also been updating various scripts on the Forum so any problems accessing these downloads then get in touch and we’ll sort you out asap.

How to own 95% of Google in Under 24 hours?

Nov 1st, 2011
by Admin.
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Yes you read it right correctly, this is how we took a particular term that was OK a very tightly focused niche term, but one that had adverts running as far as Page 2 in Google and therefore was making money (or so Google thought so) and we ended up “owning” 95% of Google in under 24 hours.

Actually astute viewers of the video when it comes out will spot that we actually did this in just less than 13 hours!

So what did we do?

First in broad match our Press Release for the Client hit the No 2 slot out of 309 million pages in 13 hours and in narrow match we ended up with our Press Release taking 19 out of the top 20 slots in Google in the same period

Now the video, though having been recorded, is not going to appear for another 14 days or so as we are live in the midst of the Campaign for the Client and to be blunt, I don’t want any enterprising folks out there “nicking our niche” but the video proof is there and when I deem it safe the video will come out to our members only download area.

So how was this done?

  1. Careful Keyword Research.
  2. Timing
  3. Proper and planned use of META Data

Firstly as Myra and I discussed in our recent Web Discussion, it was all down to careful Keyword Research for the right term for the client. Secondly as this particular Season Campaign has just got underway I guess our timing was pretty hot in that we hit the tracks running just before the previous Seasonal campaign had actually ended. Thirdly and last of all we made sure that our MEAT Data for the Keyword Research was included right up at the front of the Press Release.

Now astute Google watchers will know that Google have fine-tuned their algorithm recently and for the time being seem to be using for the Meta Inserts in the SERPS, the first 300 Characters of the main body copy of the piece you are trying to optimise for.

Now the Golden Rule here is to try and make sure you get your main Key phrase inserted right there at the start of your piece. Now this is not new and has been standard SEO practice for years but it did seem to have gone slightly out of fashion recently but now appears to have come back to the fore in Campaigns or so our research has shown.

So given the fact that in Press Releases our distributor automatically assigns the first 300 characters to the Meta description and this includes the beginning information, for example:

(EMAILWIRE.COM, October 17, 2011)

This means it shortens your ability to use the keywords in the first 145-155 characters in the meta description that Google displays before it truncates. So make use of your keywords in the Meta description early on, ideally right in the first part of the first sentence.

Anyway enough of this. I’ll get the video put into the Members only support area of the Forum within the next 14 days or so but to further add proof to the fact that we’re not sensationalising this, I’ve released the video to a couple of SLS members to get them to verify that we’re not making this up. I’ll get them to add their comments to back up our claims.

New Video live about Tagging and Best Practices etc

Oct 12th, 2011
by Admin.
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Just wanted to update members on a new training video we’ve just posted live in the Simple Leveraging YouTube Channel.

The video covers the subject of Tagging and how correct tagging can double or even triple your effectiveness for bookmarking. We show a live case study of a Blog / domain that was bought less than a week ago on 6th October and how through just usage of SLS has been taken to cover the top 3 slots in Google for its chosen niche with narrow match search out of 2,800 competition and for Broad match it is No 38 out 6.2 million competing pages.

All in under a week but the real story lies here. This Blog was bought, created, crawled, indexed and ranked in under 12 hours from start to finish and all through just promotion via SLS. In fact the video recorded shows that for the narrow match search that the various SLS Bookmarking Directories are also indexed and ranked as well.

The reason for the power of the network is explained in the video and the video can be found here:

http://www.youtube.com/watch?v=0-e9sbwyUEM

Secondly, there are still some of the High Page Rank Blog Link Packets still available from below for those who might have missed it yesterday. The details are as follows:

A supplier of ours has come to us with a fairly neat list of 2,500 High PR Blog Urls that we can offer to our members for $30. Amongst these Urls is at least one PR6 (there are about 5-6 PR6 Urls) EDU and all the Urls are PR2 or above. The majority are manual approve but then if you want a link on a Blog that is not going to end up rat infested then manual approve Blogs are the way forward.

The link for these Blog Urls is here:

http://simpleleveraging.com/bonuses/2500highprblogurls.html

Delivery is immediate via e-junkie.com.

 

Kick Start Your New Year Linkwise, Feel Good and Donate to Charity

Jan 18th, 2011
by Admin.
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“Kick Start your New Year’s Link Building with a Vengeance”

Hi Gang

Let us help you “Kick Start your New Year’s Link Building with a Vengeance”.

If you sign up to Simple Leveraging at the moment you get access to the ‘Net’s largest Private Social Bookmark Directory Network for starters which is over 362 strong and about to launch its next development of a couple dozen more Directories so this kicks butt big time for starters.

However that’s not all, in the members Free Download area there are lists for each member to download and use where we give you over 40,000 places where you can place additional links for your promotion. There are also more lists on the way as we show you how to make you build the most substantial Link Structures anywhere that will withstand the biggest and “baddest slaps” going but there’s more…….

Not only do we want to make your decision to join Simple Leveraging even more of a no-brainer but we want you to feel good about as well. Get in touch with us and I promise we will do the following.

Normally our Monthly membership rates here at Simple Leveraging are $65 a month with an initial setup fee of $65 in the first month making the cost $845 but we have a special yearly option available at $329 and I want to be able to offer you the following deal which will be of cracking value but also make you feel great about yourself as well.

Save money and make yourself feel good about it

We have a local Charity here in Northern Ireland that we want to help in 2011. It is the Children’s Hospice and it is one of the most worthwhile causes you will ever contribute to and I want you to do the following. When we have spoken and you have decided to join our “elite band” then I want you to go to their Just Giving donation page at http://www.justgiving.com/nihc/donate/ and donate $20. Send me the confirmation link to info @ simpleleveraging.com and I will match your donation in terms of additional discount and therefore you will qualify for the yearly deal at the discounted rate of $289 instead of $329 – a discount of $40 off, twice your donation of $20.

So not only do you qualify for an extra discount you get to feel good as well?

Who can beat that and believe me this is for a great cause.

For those who are unfamiliar with the work of the Hospice movement then visit this link: http://www.nihospicecare.com/index.php/NIHospice/childrens-hospice.html

I am sure you will all agree with me that this type of care is essential and for anyone who has visited somewhere like a Children’s Hospice that is basically providing help for “End of life Care” it is extremely harrowing yet strangely rewarding work but is essential.

Go on, you know you want to, do it and make a difference to a group of folks who will really appreciate it.

It’s all a matter of Psychology?

Sep 10th, 2010
by Admin.
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Whaaat? First he tries to sell me a Mega Bookmarking system, now he’s an expert in Psychology? Either he’s just come straight back from the Pub (us folks over here in Ireland do like to have the odd wee trip down to our favourite “imbibing establishment” on a Friday lunchtime) or his wife has put some more out of date luncheon meat in his Sandwiches today and he’s tripping badly!

None of these, dear brothers in the “Fellowship of the Simple Leveragers” none of the above.

I’m here merely again to advise you of two things and to point you in the direction of some cracking Free information.

I have just finished reading some Free Newsletters on Internet Business and Copyrighting put together by John Carlton. They are brilliant and what is particularly brilliant is that the psychology of the marketing tactics he espouses can be put into perfect practice with selling your newly acquired experience, services and tools that you have with Simple Leveraging.

Now what I want you to do is to go to this link (http://SimpleWritingSystem.com/blog/sws-express-intro-lesson2/) , sign up and download the four free SWS Bonus reports. This is not an affiliate link, that’s not the way we operate.

I know I know, “’Er Indoors”, “She who must be obeyed” will be livid again at passing up yet more financial gain in the pursuit of making our membership happy but the family will have to settle again for simple fare this weekend instead of “Filet Mignon” whilst we give you a straight link, no affiliate sign up, no cookies, just a straight simple piece of free advice.

Go to this link ( http://SimpleWritingSystem.com/blog/sws-express-intro-lesson2/ )and sign up, confirm and then download the reports. You’re not then obliged to do anything else. Sure you’ll get emails from him now and then but then he is one of the coolest copyrighting geniuses around so actually that’s no bad thing. Then think about what he says and how this free knowledge is going to help you put into application the next two batches of information I am going to tell you about in our course of “How to make serious cash using Simple Leveraging”.

Now go and do it now whilst I think up a reason how to explain this to “The Boss”.

The Link is again:

http://SimpleWritingSystem.com/blog/sws-express-intro-lesson2/

Cheers

Steve

New Forums and Videos now live

Mar 17th, 2010
by Admin.
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For those wishing to find out the forums then follow the link on the menu bar to the right.

You will have to register and then supply me with an email as to why etc. I know this sounds elitist but it is a private members only forum and we take a zero tolerance policy to those clowns out there who wish to join just to spam the living daylights out of the rest of us with Link Spam.

We aim to help as many people as we can as our members will testify and we are a hardworking and actually very friendly bunch once you get in but sadly there are too many losers out there who just try and abuse the system so we have to follow this path.

Our Youtube channel can be found here

The Downside of a Linking Footprint

Jan 4th, 2010
by Admin.
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I recently read an old Blog Post about the subject of Linking Foot Prints and the damage they can cause if a Linking Campaign is not carried out correctly. The real reason for this is whether my inbuilt nagging suspicions that most Automated Link building Systems can actually cause more harm than good is justified or not. If anyone wants to find out more about Link Building Footprints and the upside / downside of these then take a glance at this post. It covers quite a lot about this particular subject, is not necessarily the definitive word on the subject but covers most of the basics of Link Building AND Spamming etc.

So back to my “Bete Noire” about Automated Link Building Systems.

The reason for this being that they are so automated (as the name suggests), almost everything is done for you that it is almost like taking a sledgehammer to crack a nut. The real downside is that when you automate something, it necessarily creates a repetitive system and process to carry out this task and thereby hangs the problem, the very repetitiveness of the process itself. It is this repeated action, the repeated submission process, repeated analysis that causes the potential problem. It is all too easy to reverse engineer.

Now OK most folk would call me a complete conspiracy theorist here but all I can respectfully suggest to most readers here is that if I can come up with the logic of reverse engineering an automated Link Building Process then you can bet that Google, Yahoo/MSN et al with their seemingly endless budgets have whole teams dedicated to unwiring the latest attempts at automating a sneaky way to bypass their systems.

The answer to all of this? Programmable defects, programmable flaws or mistakes to replicate an organic Campaign. Take into consideration the Human element, the ability above all to screw up that makes the Human Race such loveable beings.

The reason behind my thinking in all of this stems from my experiences in another Industry that has also seen its fair share of Automation and “Electrification”, the Rock and Roll Industry. Back in the late 70’s and early 80’s (yes folks I am that old) amongst the vanguard of new technologies taking the Industry by storm were programmable synthesizers and Drum Machines. Now these were all very fine but once you had programmed the machine and pressed the “start” button, off it went and delivered by and large what it was supposed to do, over and over…..and over……and over again almost “ad infinitum”. The trouble with all of this is that all the songs using these techniques started to sound the same, the beats and rhythms were the same and all became very boring until some bright spark (at Yamaha I think if I am correct) came up with the idea of replicating a real Human drummer and replicating the pitfalls that used to come along with them also. OK they left out the downsides in that at least a machine was less likely to sleep with your girlfriend but you get my drift? Basically the concept was (and is correct) that there wasn’t a drummer out there (and never has been) that kept perfect time in a piece of music from start to finish. There was the odd one that came close but never any one that got it totally spot on from start to finish and that was what made the music so real, it was this very human flaw that makes music so listenable and enjoyable. So to replicate this, Programmers now started to introduce the concept of the programmable unpredictable “flam” or grace note to break things up a bit and make machines sound a bit more like humans.

So how does this all tie up with my gripe with Automated Link building Systems? Well it is this constant repetition that gets my goat. It is not a case of repetitive excellence it is more a case of just plain old repetitiveness that makes it so easy to spot and do something about.

Come on guys and gals, if you are going to try and come up with latest and best thing in automated systems then come up with something that replicates the human ability to screw up and make your programmes look like the real thing and include mistakes to make them look like the Campaign was indeed carried out by Humans and not systems.

There, got that off my chest.

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