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Seasons Greetings…….and plans for 2013

Dec 26th, 2012
by Admin.
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First up, I hope you all had a terrific Christmas Break, enjoyed all of that which was on offer and spent some quality time with your families and loved ones.

Whatever your faith or whatever traditional Mid Winter break you observe, it is always nice to be able to take time out and spend it with special friends and family.

Our Databases and Data mining tools here at simple Leveraging have been working overtime these past few weeks and as part of a special “Twelve Days of Christmas” promotion we are supplying a lot of our High Page Rank Lists at knock down rates but the quality and the exclusivity remains the same i.e. there will only be limited availability to preserve a degree of exclusiveness.

These are also a precursor to the annual “Simple Leveraging Methodology Overhaul” we carry out at this time of year…every year.

The reasons we have remained in existence for so long whilst other groups have come and gone is that we continually (well once if not several times a year) “reinvent” ourselves.

The reason for this being is that though Best Practice in Link Building by and large remains the same, despite what the other “Gurus” claim, it does need “tweaking” from time to time. Sites and particular aspects that worked like “gangbusters” several years ago perhaps aren’t quite as efficient today whilst other basic techniques just steam along nicely working year after year.

Taking all of this into consideration we continually review what is working on our own and client sites, review and listen to what is working amongst our Simple Leveraging colleagues sites and then amalgamate this all together into our core “Simple Leveraging Methodology”.

This sounds all very pretentious I know but what it all boils down to is “if it ain’t broke then don’t fix it” or “if it is broke then try and understand why”. We then take this information and add it to our basic Simple Leveraging Approach.

It is by doing this that we are able to call upon a wide degree of expertise across the board and recently when Google rolled out the latest in their Penguin Updates I was able to find out pretty quickly who had been hit and why we thought so but more importantly who hadn’t been hit and even more importantly why we thought they had avoided a slap and survived?

We’ve amalgamated all of this and one of our longer standing SLS Members, Blake Webster, has compiled a beautiful set of charts which in principle he has agreed to share but what we’ll do is put them all into a Webinar/Workshop format and then make sure that all those who wish to get this information can do so?

 

Post Penguin Views and Great Value Back Links Offer

Aug 10th, 2012
by Admin.
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Before the weekend officially gets under way I thought I’d drop everyone a line to answer a few questions regarding the recent events and goings on over SEO in the last few months and certainly regarding Panda, Penguin and SLS.

Well first up, I get asked regularly about has SLS and its network been affected by the Penguin Update and the answer it would appear (touch wood he says) is that we seem to be OK at the moment as we do appear to have maintained our “low key” below the radar status.

I ran a test for a client last week on one particular keyword phrase and after the Press Releases had appeared in the top 5 slots in Google (well 4 out of the top 5), positions 7-10 were occupied by our Bookmark Directories.

Also I spoke to one of our longer standing SLS members the other evening and we were talking about SEO and Promotion in general and how sites were starting to come back post penguin and I mentioned that in our case we hadn’t changed anything in terms of promotions Post Penguin and that the one site we did have that had been affected was now showing a month on month increase in Google traffic by about 15% for the past 4 months.

The moral of the story it would appear was that yes you couldn’t deny the Penguin Update had had an effect but that by just keeping on with the basics, we had managed to survive without buying the plethora of “shiny new toys” or reports that always seem to appear post a Google Update. One wonders whether in fact what some folks would do if there never were any Google updates at all.

Ok, another question that came in recently was “what the heck is Back Links Heaven all about”?

Simple, loads of places (probably more than any other source) where you can put your own back links.

I recorded a brief video guide about Back Links Heaven here:

http://www.youtube.com/watch?v=MP7KlGdiqK8

We still have a few packages of the first six Volumes of Back Links Heaven available at $45, which effectively prices them at $7.50 per volume for 2.5K Links.

The platforms covered in the first six volumes ranged included:

AEForums

UseBB

PunBB

ESyndicat

phpDug

MoinMoin (wiki Platform)

Also as a quick Weekend Promo for SLS users and Members we have the following happening.

A few JV partners have approached us to see if we could put together a brief mini-series of Back Links Heaven and we have and it’s comprised of the following.

Volume 1 will contain links from 10 different Platforms and the OTO that will be on offer only to those who have bought the deal will offer 30 Urls from each of the 10 Platforms for $35. These will all be links from Sites with a minimum Home Page Rank of 4. The sites will include the following platforms:

PunBB

VBulletin (Blogs here not forums)

MoinMoin,

Elgg

ExpressionEngine,

TikiWiki

DokuWiki

JomSocial,

SMF,

phpFox.

There are some nice unusual Software Platforms there as we are expanding rapidly our range of Platforms on offer in Back Links Heaven

These packets will only be available as a OTO or to members of Simple Leveraging so anyone who wants some links from some nice PR4+ sites (mix and match of NoFollow and Dofollow) then send over the $35 via PayPal to info@simpleleveraging.com and we’ll get you sorted.

For those who wish a bit more coverage and want to go for the Proper Volumes of Back Links Heaven and want the half price offer then send over the $45 to info@simpleleveraging.com and we’ll get you sorted.

In the meantime have a great weekend.

Explanations On Five Very Rare Platforms for Link Building

Jul 30th, 2012
by Admin.
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Just wanted to send out a quick email out to everyone to answer a few questions that emerged from my last email and then also to give out a quick heads up regarding some of the answers.

First up were a few questions about some of the software platforms that we covered namely ESyndicat, the wiki platforms Moinmoin, TikiWiki and Docuwiki and then the Social Platform JomSocial.

First up ESyndicat. ESyndicat powers by and large by far and above the largest number of web Directories around and from a Link Builders perspective is actually extremely useful as long as you know where these Directories are. By and large they prove dofollow links and therefore should be part of every Link Builders armoury. The thing that you of course have to remember is that is unless you include them as part of an overall Campaign as a tier and make that supported then it can be sometimes a struggle to get links indexed. That having been said however, as we discussed a few months ago if you take the Urls that your links are on and either ping those Urls or ( as I prefer) compile them into an RSS Feed and then feed them through Yahoo Pipes and Google Feed reader then you’ll get them indexed quite easily. For those who want to investigate ways of getting articles and links submitted fairly quickly then there are a number of submitters around that will do this for you.

The most important thing to remember is that these Directories (along with other directories) are superb for diluting any potential concentration issues you might have inherited or been exposed to via the Penguin Update. As a tier within your overall Campaigns they are great as long as they are supported and this is obviously where our little ‘ol network at SLS comes into its own. The other thing about ESyndicat is that there are enough of them around (if you know where to look) with reasonable Home Page PR to make them extremely useful for our purposes.

Ok, next question was about the three wiki platforms, Moinmoin, TikiWiki and Docuwiki. Now these Wiki Platforms are not found to the same degree as MediaWiki which is very much the “Industry Standard” (or certainly the most common). Now unlike MediaWiki which provides virtually 100% nofollow links by default, there are some Moinmoin wikis which are dofollow, a much greater percentage of TikiWiki and virtually all Docuwiki are dofollow.

Because of the fact that these platforms have not had as much exposure as MediaWiki to the wiles of Link Builders (euphemism for Spammers) they are (at present) much more useful for our purposes at the moment and now is the time to get in now “under the radar”, get your accounts set up and then develop carefully.

Basically it’s the same deal as with Media Wiki in terms of usage and development but much more valuable because of the rarity value i.e. 25K potential Media Wikis and only 1.5 K DocuWikis etc.

Lastly, JomSocial. Well JomSocial is the social network application that runs on the Joomla CMS Platform. So the upshot of this is if you are running Joomla as a CMS Platform (Joomla for those who don’t know is effectively the grown up version of Mambo) which is one of the free Open Source php applications then you can use this as your software to set up and run your own versions of either a Social Network or Blog. It’s a great application and allows users to post dofollow links.

OK perhaps not as wide spread as other set ups but with the added advantage that as it runs on Joomla as its source engine, the upshot of this is that a lot of the sites it powers have very good Page Rank. Approximately 20% of the installations we have tracked down run on a Home Page Rank of over 3.

So there you have it. Five newish platforms (OK 4 but with added awareness of ESyndicat) and as per a request from a JV Partner to put some information out, we have put together some packs of a very exclusive deal together exclusively for SLS Readers.

Because of the exclusive nature of the three wiki platforms and also JomSocial, we are only making 10 copies of this deal available. This package contains over 650 very exclusive Urls containing some nice EDU and Academic Domains where you can place more dofollow links than you can nofollow.

This deal is available for $50 each and is available on a first come first served basis.

So to sum up, 650 Domain urls from some very rare and hitherto under exposed software platform / Sites now available for the first 10 takers.

Those interested, send the $50 via PayPal to info@simpleleveraging.com and we’ll get you sorted out with the Urls. These Urls are rare and are difficult to source.

Usual deal gang, any questions feel free to ask away and we’ll get as much info through to you as we possibly can.

June Monthly Free Downloads plus an expanded Bookmarking Network

Jun 12th, 2012
by Admin.
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Just a quick update to bring everyone up to speed on developments at Simple Leveraging.

Firstly we’ve been testing and integrating some new Directories to the network and now the Network is up to 372 with another 18 waiting in the wings and they will be integrated over the next 7 days but the new configuration is available for download in the premium members downloads area.

I was asked earlier today how effective this sort of utility still was so it was interesting to be able to forward a screen grab of where we had just placed a Press Release on behalf of a client to No 7 in Google within 8 hours of its release and there at No’s 8, 9 and 10 on Page 1 in Google were three of our Bookmark Directories. :-)

We’ve also just put live this Month’s free High PR Authority Forums list into the Premium Downloads area as well. This contains 50 EDU, Academic and Gov Forums where you can place and manage your own inbound links. The Home Page PR on these ranges from PR7 to PR 2.

Let’s all try and use these as responsibly as we can.

We’ll also be putting live some AA Blog Urls for Comments that have just been sent to us. These involve some EDU and Gov Urls as well. As soon as we’ve processed these they will also go live in the Premium Downloads area.

As with the Forum Urls, these are free of charge to members with current live subscriptions. It’s our way of saying Thank You for being members.

The members Premium Download area can be found here:

http://simpleleveraging.com/slschat/index.php/board,55.0.html

We’ve also been updating various scripts on the Forum so any problems accessing these downloads then get in touch and we’ll sort you out asap.

Thoughts on Google and how we ” rescued a Penguin Ravaged” site.

May 14th, 2012
by Admin.
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Just thought I’d follow up on some thoughts that we started to express
the other day.

So first up, Google and it’s antics of late.

Question: “Why has Google behaved the way it has in what it is doing?”

Answer (short version):”Because it can and it’s Google?”

Answer (Longer version): “It is clearing the index (or attempting to)
of an entire sub class of folks who are trying to “game” its index and
rid itself of a plethora of absolute garbage that has arisen from too many
folks who have spent too much time reading the garbage that a lot of those
folks continually seem to publish.

There. Got that rant off my chest.

Seriously, it would appear that Google is by and large after the IM Market
(who seems to be screaming and shouting the loudest) and to be honest Google
doesn’t give a damn about this bunch and never will. If they all decided to
leave the Earth and populate the Moon it wouldn’t be day too soon as far as
Google is concerned. They just clog up the system with, as I said, by and
large worthless garbage and continually try and devalue what Google and
the others have to offer.

For example take the following. It seems for years we’ve had nothing but
guides telling us how easy it is to set up a system whereby we can buy traffic
via Adwords et al for mere pennies in the dollar as opposed to paying the current
market rates.

Then the same bunch start to scream about Adsense yields going down. You
can’t have one without the other being affected; it’s the other side of
the coin.

When you have an entire sub class of individuals whose entire “raison d’être”
seems to trying to earn a living by “killing”, “massacring” or whatever, Google
then you can hardly expect Google to be their biggest fans. Now this bunch
have all started to shout and scream that we should all forget Google and
go and play elsewhere.

Now for those of us who inhabit Planet Reality and have day to day SEO
Clients to deal with this is complete and utter suicide and total folly.
I can just imagine the next client pitch when we roll up and proudly announce
that we are going to take our prospective clients entire SEO Campaign and
forget about Google and move it elsewhere.

30 seconds later as we’re no doubt scheduled to follow our laptops as they
make their way out of the nearest window we would no doubt be reflecting
on our hastiness to be so “innovative”.

Daft or what?

Whether we like it or not (and I keep saying I am not Google’s greatest
admirer) Google is here to stay. It’s too big and the name “Google” has
now entered the dictionary and is synonymous with Internet Search.

Work with it or get another job basically.

Yes I know FaceBook, Twitter and the like of Pinterest are getting lots
of traffic and shouldn’t be ignored but the way to look at is as follows.
How much penetration commercially are they getting and whereabouts in
the overall “pantheon” of online search do they lie.

Answer: Well down the pecking order from Google.

I know FaceBook is popular and great for brand awareness etc, it’s very
cool and “sexy” brands are jumping on board left right and centre but
when it comes to day to day activities and active search it still comes
in a long way behind Google.

I use my wife as a “touchstone” in matters like these. She uses her laptop
a lot for buying all sorts of things from personal items, family holidays
and making all sorts of travel arrangements for the family. She would not
think of starting off at other point than from Google when she flips open
her laptop.

When I come back from a hard day at the Office grumbling about what a bad
day it’s been fighting Panda’s and now Penguins she looks at me as if I
should be strapped to a stretcher and being marched to nearest Psychiatric
Ward.

So where does this leave these issues? Panda and Penguin et al matter to the
SEO Market (of which I sadly am one) and the IM Market.

Google aren’t wild about the former and could well do without the latter
so they are not going to lose any sleep over what is going on at the moment
and we’d be best served by just knuckling down and fathoming out how to cope
on both our personal sides and on the side of our clients.

Now we’ve just completed a fairly comprehensive look at what has happened
with the web sites we have under management, either our own or our clients
and the picture isn’t (touch wood) that bad.

Where we have been hit, and this was the unexpected one, we’ve just gone
back to square one and now 10-14 days later the site is starting to respond
with regards to its SERPS. It’s still not great but the traffic levels are
rising and the SERPS are responding in the right direction.

What have we done? As I said, we’ve gone back to basics and spent the last
3 weeks or so diluting the Anchor Concentration on their Back Links and
have just accomplished this by getting the client to publish articles and
material on their site that relate specifically to their own subject matter
and have left them to their own devices regarding content, structure,
keyword density and all the other SEO stuff that we’ve been so used to.
We’ve then taken this content and re purposed it and published it on any and
every site we could fine and just funneled the links back to the target
site using an extremely wide, varied and non-focused Link Anchor Campaign.

OK we’re not back to where the client was but Page 2 in Google is better
than Page 82 or wherever they disappeared to

We’ve also discussed this approach with a number of colleagues and friends
and the general consensus is that just moving forward with general promotion
rather than tightly focused and structured Campaigns is the best way forward
for the time being.

We’ve been promoting this for some time at Simple Leveraging where we’ve
been advocating the construction of wide and varied structures to support
your Campaigns that would withstand any form of penalty attack etc that
Google decided.

You see the crux of the whole matter is that that very rarely does Google
do anything out of personal malice etc. None of this is ever personal unless
you’ve actually committed the heinous crime of making them look very stupid
in Public or been very rude about one of their staff in an unnecessary manner.
Then you might get the odd personal inspection and suffer the consequences
but for 99.9% of us it’s purely an algorithmic thing.

As such when you are dealing with something like this, it is always best to
take a step backwards and think carefully before you make your next move.
Difficult I know (and boy do we know) when you have a panic stricken client
breathing down your neck and you feel then that it is intensely personal
despite knowing it is not.

So when all of the new “Penguin Killer” SEO Guides come out and you better
believe it they are on their way if not out already. Just think as to what
exactly Penguin is all about. By and large it is all about over optimization
and gerrymandered SEO Link Building. If it looks unnatural then you better
believe that Google will spot it sooner or later.

The Bottom line to dealing with Penguin is that your best tool is “Common
Sense” and make sure you stop yourself from getting too clever.

As I mentioned, we’ve found going back to basics helped and one other thing
is starting to emerge – the relative power it would appear of nofollow links.
Now this might sound as if we are riding a coach and horses right through
Google’ algorithm at the moment but in our experience and that of others we
are seeing a huge benefit to our Campaigns when we’ve added Press Releases
into the mix and these ( in our case) only involve nofollow links.

That’s one of the reasons why are now starting to use nofollow links from
EDU’s and Govs whenever we can lay our hands on them as well. They are not
only adding another dimension to our Campaigns with the additional IP
spread but the authority status of the sites themselves appears to be
really having a benefit.

Now I know I mentioned in my last Newsletter that we have some nice EDU High
PR Links Packets but an additional inspection of one of these packets reveals
that they also contain some nice High PR Gov’s and .mils in there as well.

There are a few packets of these still available and they are $75 for 2,000
High PR Links (PR3 – 6 and all on the page not domain) so those who are
interested then send the $75 via PayPal to info@simpleleveraging.com and
we’ll get you sorted.

Similar packets will be available on Traffic Planet shortly but the packets
available on TP will only contain links ranging from PR 2 to 4 whereas these
remaining packets here contain some PR5′s and 6′s as well.

Sometimes you just have to sit tight with Google….and some”hot” dofollow Academic Wikis available.

Apr 24th, 2012
by Admin.
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The world of SEO is not the greatest place to be in at the moment as the likes of Google play a perverse online version of Basket Ball at the moment with their index and to say it makes for nerve racking client meetings is a gross understatement.

However despite all of the online shenanigans, sometimes it pays to just go back and be “old school” for a while and sit tight when all around you is bouncing around maniacally.

This is not easy I can tell you and when you have a client getting near hysterical because their main keywords have gone “walk about” and wiped out about 75% of their traffic, sometimes the answer they least want to hear is…”lets’ just sit tight and see what happens”.

You have to be very careful at junctures like these as though to “sit tight” may well be the best course of action, as I have said; sometimes it is the least sort of thing a hysterical client wishes to hear.

We’ve been in just such a situation these last 10 days or so with one of our clients who has a nice site that’s based in the Health Niche and to say we’ve been under pressure is playing down the situation “big time”.

The trouble as I’ve said is that when an array of hitherto rather stable keywords and SERPS disappears almost overnight it is very easy to break out into wholesale panic. The trouble was that the more we analysed the situation and thought about it, the less inclined we were to actually effect wholesale changes to our SEO approach and “game plan”.

You could almost cut the sense of relief with a knife when thank god, the clients main term came back onto Page 1 in Google after a 10 day absence touring round “the nether regions” of online obscurity.

This was not, as it turned out, anything to do with the so called current “Panda Massacres” or anything like that but a phenomena that was more familiar.

A good old fashioned “Google Dance”.

Unpleasant nonetheless and if you are suffering from any form of “gastric issues” then this sort of occurrence could be defined as almost the perfect form of “online laxative” such was the very “uncool” situation client wise.

The trouble is nowadays it is very easy to over react and abandon Tactics and approaches mid Campaign if suddenly your SERPS go awry but sometimes that is the last thing you should do.

It is sometimes beneficial when the “brown smelly stuff hits the fan” to actually sit down and think logically at times as these such is the crazy world we inhabit called SEO.

When the bottom has seemingly appeared to fall out of your marketing world sometimes it pays to sit down and analyse why you think this has happened before you make a move and sometimes the result of that analysis and introspection is actually to do nothing especially if your previous actions had been well thought out, researched and seemingly well implemented.

Too often we seem to hear nowadays of client scenarios appearing to go badly wrong and all the blame seems to be laid at the doors of the “manic Panda” when actually it is something different altogether.

Think before you make a move….always. You’d be surprised at the numbers of those who don’t.

Lastly, last week, we informed you of the fact that we had some rather nice dofollow wikis that folks could use for their Marketing and Link Building Campaigns. There were 120 dofollow wikis that were based around the Apple Snow Leopard OS and the cost of them was $80 for the 120.

This week we have something hat is even tastier and much much rarer and that is 80 rather nice Authority sites based around the Academic world. Now the euphemism for this is usually the “EDU market” but that would actually be a gross over simplification as in this case, in this list is a very prestigious German University that is certainly not an EDU domain suffix (but is Still a PR8) and several Academic Institutions in the UK (all ac.uk) plus some nice Colleges and Universities in the Far east that are also not EDU’s. Plus also within this list are a long time favourite of mine and that is some nice “K12.us” domains which represent the US education sector just below the University and college sector.

I personally love these as they seem to get crawled very quickly and stay indexed due to their very nature plus even if the wikis get restricted, quite often the pages don’t get taken down so your links remain “in situ”. They also often have some nice PR on the homepage of the site and quite often this is PR4 or 5.

Anyway we have a very limited number of these that are available as we like to use these “in house” in a lot of our domestic Campaigns so we’re limiting the number of lists we’re making available to 12 copies and these will be allocated on a first come first served basis.

Priority will also be given to members or readers who have already bought the 120 dofollow list to be fair.

PR on these sites ranges from PR8 at the top end (a nice number plus as I said some nice prestigious European Uni’s from at least 3 different Countries so a terrific IP spread) to those we have not yet had the time to allocate Page Rank to but in a spot check just before this newsletter was published I took 3 of the N/A Page Rank assessed sites and two of them turned out to be PR4′s on a manual inspection!!

Anyway this list is available for $80 and as I’ve said is available on a first come first served basis. Our PayPal address is as usual info@simpleleveraging.com .

We will also be running another webinar on these within the next 7 days and priority on that webinar will be given to those who have bought the lists which is only fair.

Google up to it’s tricks again

Apr 9th, 2012
by Admin.
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Google is up to its old bullying tricks again. Its behaviour resembles that of a 900lb Gorilla rampaging around inflicting pain and aggravation because it’s testicles have just been reshaped by a kick from one of its colleagues.

Not a pleasant concept and folks the world over are feeling the pain and pressure it is inflicting with its current activities. To be honest it is doing so much at present that you’d almost be pushed to try and fathom out where to start, what to take notice of first?

Well the subject I want to discuss today is that of the current so called “Over optimisation” slap that currently appears to be doing the rounds either brought about by or part of the current war against High Page Rank Networks.

The latest casualty appears to be Build My Rank hard on the heels of Authority Link Network and a whole host of others. At the same time Google appear to be firing the starting shots against some of the major Press Release Agencies who supply (for a fee disguised as an upgrade / premium fee) dofollow links in their Press Releases. The most notable name that has appeared here is PRWeb.com.

As well as de indexing and downgrading sites that have getting links form these networks there also appears to be a huge increase in the so called “Google Re indexing Request”. Now this is where via Webmaster Tools, Google kindly informs the recipient that they have been guilty of dubious linking building practices and are going to be de-indexed but that they will be eligible for re indexing if they clean their act up and stop these nefarious activities etc.

Now I know that this is a gross over simplification of the issue but sometimes it is best to strip these down to the basics and then try and work your way up from there.

Firstly in a lot of cases this is long overdue and I am surprised it has taken so long to happen as some of these Networks were extremely over the top in the way they promoted themselves and what membership of these networks would achieve.

After all consider the following. Why would Google continually allow such networks to prosper when their main aim is to undermine what Google is about?

Consider the way that most have continued to go about their activities:

“Join us and with our help we’ll make sure that you get No 1 slots guaranteed in Google despite their updates!” etc etc.

Answer from Google? “No you’re not and we’re going to de index you and punish all the folks who have had anything to do with you”

Going back to my gorilla analogy, it’s like sitting next to the aforementioned big hairy fella, continually poking him with a stick and then wondering why he has just picked up an even bigger stick and hit you with it?

So what is there to do and what advice can be given?

Well strangely the first thing to do is sit tight. Do nothing, don’t reply to any so called Google Messages as I have a sneaky feeling these are auto generated (well really Steve? That’s a surprise) and that they are just “shaking the tree” as we say over here in Northern Ireland and waiting to see who runs for cover and who falls out?

Don’t give them the pleasure but sit tight, watch and wait.

If you have a site that has been de-indexed or downgraded then go back and re-evaluate what you’ve been doing and what your involvement in any of the above High Page Rank Networks was.

Take this information and effectively reverse engineer it i.e. if you’ve only been targeting certain terms or anchor topics then widen your target base “as of yesterday”

Also consider your Anchor Link Density ratio and then expand upon that.

“Throw some dust up” and get some activity and signs of life surrounding your site and Google will have to re visit the site. Get fresh links but from different sources and don’t get beaten out of shape over Page Rank. It’s a busted flush, gone and not worth worrying over.

Nice if you have it but don’t lose any sleep if you haven’t.

Google are slowly pulling out of Page Rank anyway so why bother with it in the long term (the subject of another webinar basically but we’ll cover it in some detail in our next one).

Remember, Google wants to see a Back Links Landscape that as closely approximates a human powered one as possible. So if all Google sees on its occasional check is about 600 links all of which are coming from only PR4 sites and above, all on the same anchor subject and all from a limited number of IP’s then it is going to look very gerrymandered and false.

That’s why we’ve been “banging on about” these Wikis for the past few weeks. They are the perfect tool in your armoury for generating large numbers of any sort of links you want from 16,000 different IP’s. For literally a pittance you can create large numbers of sacrificial links that otherwise would be too expensive to procure or set up and then you can widen your back links base to as large a spread as you need.

For diluting a heavy links concentration they are perfect. They are also extremely useful in other areas and anecdotally we are in receipt of a number of case studies where they have been shown to have positively impacted upon increases in SERPS.

Now in case folks think that we’re ignoring what is going on at present and trying to pretend that nothing is amiss, we’re not. We’re just as anxious as the rest over what is going on but we’re anxious perhaps in a slightly more laid back manner.

Those of you who know me fairly well with confirm that my view on Google is that I listen to everything it says, don’t believe a word of what it says and trust it about as far as I can throw it.

I intensely dislike what it does and how it conducts itself, the breath taking hypocrisy that it comes out with time after time but sadly it is a fact of life we have to deal with it and live with it.

In this instance sit, watch and wait.

Latest Updates from Google, EWP and Our expanded Wiki List

Mar 16th, 2012
by Admin.
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Unless you’ve been hiding under a rock recently you can’t have escaped the fact that our friends (ho ho) at “The Mighty G” <wink> have thrown another series of updates and general aggravation at us all again.

Now this email is not a complete chapter and verse analysis of what exactly is going on with the latest update rather the point I wish to make is that these updates tend to get classified as if they are just one action i.e. the update does just one thing when in reality, nothing could be further from the truth.

First up, Google no longer releases Mega Updates, those days are long gone. The days of the “Florida” and “Big Daddy” updates are well behind us and actually Google is permanently updating and “tweaking” its algorithm, it’s just that we’re not always aware of what it has been getting up to.

We only become totally fixated with Google as and when it gets round to one particular aspect of our SEO and in this case the latest update appears to come down hard on High Page Rank Blog Networks and similar High Page Rank Home Page Links. To be honest, the fact that Google has hit these types of activities is not actually much of a surprise, the only thing that really surprised me was that it took so long.

But it does appear to have punished these types of networks and does it mean that this is the end for High Page Rank Networks? Nope or at least not in my view, rather what has happened is that Google has singled out whole networks of sites where these sorts of links can be found and penalised accordingly. Now where does this lead this type of Link Building and Ranking as part of your SEO Arsenal?

Well I always say to folks, think like Google and behave like Google. By this I mean, you have to constantly evolve and change your marketing mix to survive. None of these activities that Google have come down will disappear but they will change and that is what I recommend you do to.

When we first started out in Simple Leveraging in early 2009 we were a vastly different proposition to the Simple Leveraging we are now and the fact that we’ve lasted this long is a testament to how we’ve changed. If you don’t change and evolve in this game, you’ll die. It’s that simple.

Anyway for those who want to find out more about what exactly Google have been looking at with their latest activities then follow this link: http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html . It’s interesting to note that there are a whole range of things that Google look at constantly.

The one factor that attracted my attention was this snippet:

“Improvements to freshness. [launch codename "iotfreshweb", project codename "Freshness"] We’ve applied new signals which help us surface fresh content in our results even more quickly than before.”

Now this to me confirms what I’ve long suspected that Google is coming down big time on the side of the provision of Fresh Content. This time they’ve just gone ahead and confirmed it.

Anyway to other updates and the various goings on at the vendors of the great wiki Submission tool Extreme Wiki Poster (hereinafter called EWP). Now this terrific tool has only been out about 4-5 weeks and they are already on version 1.3 which is in beta being tested by none others than your truly amongst others and so far so good. There are a few minor bugs but Kishor and his development team are on the case and I am sure that version 1.3 when it comes out of beta will keep raising the bar as far as submitters are concerned.

At the same time we have expanded our Public Wiki list to now include over 10,000 wikis and to answer a few questions about our “growth policy” for want of a better description it is as follows.

Our first list was 3,128 in size which we then shortly expanded to 4,000. Those who bought at the 3,128 level got the expanded list for free. We then came out with a few minor upgrades which everyone was notified about (email me if you hadn’t received any of the emails and you think you should have had as Aweber has been fun for the week or so) and the list was increased to 6,000 with the minor additions being free to those who bought at the 4k level or 3,128.

The list has now grown to over 10,000 and is on sale on Traffic Planet for $80 but for those who bought the old 4K list then you can upgrade to the 10K list for an additional $32. This also qualifies you for the free updates which will take the list eventually in this update to over 12,000.

Those who wish to update the size of their Wiki list just send the $32 via PayPal to info@simpleleveraging.com and we’ll make sure the new amended list gets sent out asap.

Lastly we had a couple of Webinars in the pipeline for early this year which we’ve had to re schedule largely due to voice issues with yours truly but we are planning to schedule the first of these is this week and the provisional date for this is Wednesday 7th March. It is pencilled in for 9.00 pm GMT (4.00 pm EDT etc) and will cover the subject of Wikis, both general and EDU / Gov as well.

It will of course be recorded and for those who are eligible, copies will be available. Eligibility for the Webinar falls to those whose membership of Simple Leveraging is current and valid or you have bought one of our WIKI Lists recently. If you fall into either of these categories and would like to attend then please email me with your Skype address and I will add you to the list.

Like our other Webinars, this will be conducted via Skype as I quite like the interactivity of it all. It will be held in the same format as our others and this will be first up presentation about the subject of wikis with guides for best practice and developments and then followed by a Q&A. If there is anything in particular that you would like to discuss or get answers to then send me an email with your question and I will make sure that I will address the issue and also do as much research into the question beforehand to make sure that my information is as up to date and current as possible.

Lastly I will make sure that there are some additional freebies available as an incentive to attend and they will also be some additional wiki Urls but these will be different. As a teaser rather than give too much information away but the clue is a two word phrase and the initials are DF.

Anyway, I think that is enough to be going on with so if you wish to upgrade to the 1Ok Wiki list then send the $32 via PayPal to info at simpleleveraging.com and if you wish to attend the Webinar then send me your Skype contact details and any questions you might have.

Simple Leveraging – the fastest way to get your links on a handful of High PR EDU Sites?

Feb 9th, 2012
by Admin.
No comments yet

What’s the fastest way to get your links on a handful of High PR EDU Sites?

Quick answer?

Get yourself onto the distribution list for each volume of Back Links Heaven. Or it used to be except that now the Weekly / Monthly memberships are now closed leaving only a handful of Series Memberships still available.

I was speaking to a member of SLS earlier today and we were discussing the practicalities of the Back Links Heaven Packages and what they entail and as I explained more in detail the actual enormity of what they provide hit me.

Now I know most of you out there will be thinking “So what Steve, you put the packages and the idea together, so how come you’re having the AHA moment?”

And you’d be right.

Except for the fact that when I put the whole concept together, it was more of an explanation of Forum and Blogging Platforms with a batch of extra links and Urls thrown in for good measure……or so I thought?

The Challenge that was made to me was to go into Volume 3 of this Series which covers the forum platform punBB and then take out some of the Urls and work them?

OK, I looked at this week’s Url lists and within 20 minutes I now had confirmed memberships and access to 5 PR5 EDU Forums plus 2 PR 6 and one PR8…and also a PR2.

This was a result of having filtered through the Urls and processed just 20 out of the 130+ EDU Domains that can be found in this week’s list alone!

I hadn’t even begun to approach tackling the 85+ .Gov Urls we had.

Then there was the small matter of the other 9,500 Domain Urls that remain to be worked through.

All of this for $16?

Now as I said, I know this might come across as being dumb but my role in this whole project had been very much on the “global concept” side of things and not the “roll your sleeves up and get working side of things” but when I looked at what I had generated then the penny dropped big time.

Now we will be changing the format of this program as to be honest we are massively and I mean massively, under charging for this information and material and as such we will be closing the doors early and re opening them for roughly the same price but a tenth of the size of the product delivery as to be honest that is still one hell of a steal.

Consider the following. If you were to buy links on 2 PR5 sites, inside the sites I grant you, then currently you would be looking at $3 per month at the very least per Url and that would be cheap according to current market prices

That would make it about $36 per annum per links making the cost for the two of them $72 for the yearly rental.

For $16 I’ve just managed to unearth a lifetime source of 5 PR5, 2 PR6 and one PR8 (and the rest).

Talk about a no brainer or what?

I’m taking this program off the market with immediate effect ( http://backlinksheaven.com )but will honour all our existing Series Subscriptions taken out to date. That is only fair and I’ve never gone back on a deal in my life and I don’t intend to start now.

As I mentioned, though we’ve closed the Weekly / Monthly memberships there are still a handful of the Series Memberships available for $175 and for readers of this newsletter I’ll keep those places open for the next 24 hours and then shut the doors and when we’ve re-examined the whole proposition and priced it correctly then we’ll reopen the doors.

Those interested in this and the ramifications of this are pretty dumb-assed as well. For $175 you get access to 50 odd other volumes, each as powerful as Volume 3.

At current investigation levels that means you could get access to 350 plus PR5 and 6 EDU Forums and then there’s the small matter of the other 495,000 Forum Urls as well.

“I’m off to see my shrink”

If you read nothing else today, read this…these results are that good.

Jan 27th, 2012
by Admin.
No comments yet
“I love it when a plan comes together” or so said the late great George Peppard as Col “Hannibal” Smith in the A Team (in virtually every episode) and in this case perhaps I should paraphrase the quote to run “I love it when someone pays attention, takes action and then hits the target”.

In this case I mean by taking my recommendation regarding the use of the various Simple Leveraging techniques and getting them to work extremely well.

Literally a few hours after my last email I received this quote in from one of our members who I “talked through the process” of putting this sort of plan together only a few weeks ago.

I won’t embarrass him by giving out his details but his quote ran as follows:

“I ran one press release test on a new site using the PR submission service, followed by your instruction and I followed that with an RSS Submit Submission and nothing else and take a look at the results 48 hrs later. Now this is a pretty none competitive keyword with a number of local modifiers but I’ve never seen this many keyword ranking combinations ranking this fast.

My friend you’re the man. Thank you for sharing with us.

You really over deliver.”

H e enclosed an excel spreadsheet of SERPS that quite frankly if I delivered it to a client without checking I would have basically been laughed at.

It was that good.

Seriously, I mean it.

If you thought yesterdays statistics were mind blowing (and humbly speaking I reckon a 443% increase in traffic ain’t too shabby as they say over here in Northern Ireland) then pick a couple of cushions to soften your fall ‘cos this is going to knock you sideways.

His spreadsheet enclosed (and I kid you not) the following statistics taken over 1200 terms:

Google:

500 Top 5 slots (251 at No 1)

Yahoo:

607 Top 5 slots (343 at No 1)

Bing:

605 Top 5 slots (343 at No 1)

Now this was 6 weeks ago so between a few of us we random checked about 70-80 terms this morning and….yes there had been some slippage but who the heck is going to complain if a few of the terms had slipped from No 1 to………No 2? To balance that in quite a few cases he had tag teamed the No 1 and No 2 slots and this was still 6 weeks after the release!

All in all we found that 75-85% of his results still stood so extrapolate that over 1200 terms and you get the picture as to why he was so excited and why the hard-bitten SOB’s (OK guys not really) in our ClientSEO Team were so impressed.

And we thought our results were mind blowing.

Listen boys and girls, there is so much…..how can I put it, but think of the smelly stuff that comes out of the rear end of a cow, flying around being sold nowadays that it is nice when something that is so achievable and practical appears that sometimes it is very easy to overlook it.

In this case it is the execution and implementation of the process that brings about the results here.

So, before we get tooooo carried away with everything let’s put in place some caveats here to bring about a dose of reality to the situation.

Yes as he said, a lot of his terms were very very Long tail..but in most cases (90% of the terms we checked) they had adverts running alongside the SERPS so someone was bidding on the traffic so that confirms to me that yes the majority of these terms had traffic (albeit small amounts but traffic nonetheless).

Does this technique work 100% all the time, every time?

I wish I could say yes and claim 100% perfection but to be honest I failed those exams at school so I’ll settle for a slightly “grubby” 75-85% hit rate which is still well above the average and in a lot of cases delivers results that most folks out there only fantasize about.

Hmnn that’s about it really.

Too many folks have come back now with amazing results for this not to be genuine. As I’ve said, it might not hit the target absolutely 100% all of the time but the strike rate is too convincing now for it not to be included within everyone’s’ armory.

Now those of you who have been receiving emails and newsletters from me for some time will testify that we don’t go down the conventional “Guru, churn and burn” route i.e. I very rarely send out emails promoting other peoples products purely just to create affiliate income. I know there hundreds out there who do but I don’t as I will only promote something that sits alongside our Simple Leveraging methodology and also something that we have tried out, tested and found to work on our clients first.

As an organization, we don’t exist purely on earning our income via affiliate sales in fact affiliate income accounts for less than 1% of our turnover so if we do send information out about another product or service (and I think we’ve done it 3-4 times in the past 2 years) then it’s because we think it will help your service.

Also because we feel so strongly that you should be using this we are quite prepared to waive potentially $480 worth of affiliate income per user, as a way of saying “Thank You” and also to act as an incentive for you to get hustling and do something.

If you or a client are working on a project and you absolutely have to deliver on something quickly then this is the road down which you should go, even allowing for the pre Christmas rush.

When you are promoting something for either yourself or a client then you have to make one of two decisions regarding SEO.

Firstly, how quickly can I get the target page into position in the SERPS to start the traffic flowing and how much of a fight is it going to entail and also how much budget do I have?

Secondly, if I can’t get my target page onto Page 1 quickly then I absolutely have to get either a Press Release or some form of associate page there to at least get into “the action” and deliver some sort of ROI.

Press Releases, designed, implemented and submitted correctly fit the bill here. Put it together with our SLS methodology and Bookmarking Network and you really have the weapons with which to carry the fight forward towards the achievements of your goals.

If you are a member of SLS and not using this technique then the first thing you should do after reading this email is to email me by return and I’ll get you set up with our discount link and get you up and running.

$480 worth of savings is not to be sniffed at, especially in these times of hardship and recession.

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