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Only Google could do it? Plus another Volume of Back Links Heaven released

Jan 11th, 2012
by Admin.
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You have to ask yourself the question, given the resources it has at its disposal, the seemingly limitless funds and general marketing & personnel clout that it can throw at a situation, how come Google so often seem to open their mouths to change their feet?

How can such an organization that prides itself on the quality of its staff and resources engaged employ such a bunch of idiots to actually go out and do what they do at times?

First there was last year’s little escapade over the serious emergence of their new Social Media Promotional angles when they said that certain types of Link and Referral data was being withheld for…wait for it……Data protection issues. Then they were found to be selling, yes you’ve guessed it, that same Data to Adwords Buyers if they paid the right fees. The whole exercise was then blown wide apart when most observers rightly (in my opinion) highlighted the whole incident as the opening shots in driving the free version of Webmaster Tools under and the emergence of a Premium version of Webmaster Tools.

Now they’ve gone and done it again in another “hello Mr Foot please meet Mr Mouth” incident over paid Linking Campaigns.

Now for those who have only just entered this fun packed little Industry of ours, Google have developed, over the years, quite a negative stance (understatement here) on the whole concept of paid links. They don’t like them, they don’t like the practice of it and if they catch sites doing it then they basically consign them to the “nether regions of on-line hell” (or certainly below No 500 in the index or ban entirely) or so the theory goes.

Imagine the hilarity then when the Big G themselves get caught out a few days ago, supposedly engaged in a paid Link Building Campaign for their Chrome Browser but when challenged about it, suddenly develop a sense of moral outrage that “yes the Campaign was ours but it was not what we signed up for!”.

Really?

As they say over here in Ireland, “Do they think we’re not wise?”

Anyway back to the point, this whole episode highlights a great many things.

Firstly Google are going to do what Google want, for the interests of Google and not anyone else and don’t let anyone convince you otherwise?

Secondly they are not above making waves and delivering changes that come completely out of the blue as with yesterdays “Search, plus your World” announcement.

Now this has to be as clear an indication that they have finally decided to come out of the closet and take on FaceBook head on in the Social Arena with a beefed up “Google Plus” program.

Now my opinions of Google Plus in the early stages were very undecided and were very much powered by my distrust of all things Google and I still have some of the reservations but I do think that Google Plus could be “where it’s at in 2012″ and that 2012 could be the first year that FaceBook “catches a cold” (albeit not a major one).

We need to study at greater length the Google “Search, plus your World” concept further and we’ll write about in the days and weeks ahead as this could be something that it is essential to keep on the right side of with regards to Google but let me finish this with one last  warning.

If in your or your client’s Campaigns you are indulging in anything even remotely, how can I put this, slightly greyish/leading to Black Hat then steer clear of Google Plus by a country mile.

The downside of Google Plus is that because they call the shots as you can only take part if you have a Google controlled account, this means that if a Grey Squirrel as much as breaks wind in Southern Spain then the boffins at the Googleplex in California will know about it. I know this might sound as if I am an apologist for the likes of George Orwell et all but Google plus could possibly turn out to be the most potentially Orwellian of online marketing tools in that it really is a case of Google playing the role of Big Brother.

They do know what you are up to so keep it smart and stay safe.

This doesn’t mean that you can’t indulge in the odd piece of “cute” marketing as that would be boring but just don’t do it with any user logins or profiles that you use for Google Plus.

Now a newsletter / email like this wouldn’t be the same without a “shameless wee plug” for one of our ongoing promotions and Volume 3 of Back Links Heaven has just been released and in this edition we cover the Forum software punBB and how we can use sites using punBB for our needs when it comes to placing links.

As with other editions of Back Links Heaven this version is available from us here at Backlinks Heaven (http://backlinksheaven.com ) and so far we have covered the following formats in Vols 1-3:

1.       Vol  1 –  UseBB +10k Assorted Forums

2.       Vol  2 – AEForums + 10K Assorted Forums

3.       Vol  3 – punBB + 10K Assorted Forums

Basically this whole Series will encompass over 500,000 assorted Forum Domain Urls spread over nearly 50 different Platforms that will, when finally published amount to arguably the largest and most comprehensive resource on Forum Marketing there is.

Each volume is available for $ 16 but there are a few limited slots still available for the Series Subscription which is $160 and represents a saving of over $640 over the entire Series.

If anyone is interested in this then get in touch and I can get you set up on the system.

The Importance of a widespread IP base for Back Links

Dec 13th, 2011
by Admin.
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IP Diversity and Link Diversity are two often misunderstood terms in conventional Link Building methodology.

First up, when you ask most folks as to what exactly an IP is they look at you with an expression that roughly translates to “ask me one about last night’s football?”

What exactly is an IP address?

Well to quote Wikipedia it is as follows:

An Internet Protocol address (IP address) is a numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication.[1] An IP address serves two principal functions: host or network interface identification and location addressing. Its role has been characterized as follows: “A name indicates what we seek. An address indicates where it is. A route indicates how to get there.“[2]

For more information about IP Addresses see here: http://en.wikipedia.org/wiki/IP_address

For our purposes the “name of the game” here is to get your back links for any of your target Urls from as wide an IP spread as possible. Google want to see (and if Google want to see something then show them, don’t be stupid, don’t fight them) your Back Links come from as many Internet Users and Sources as possible, spread over as many parts of the globe as is humanly possible.

‘Nuff said really.

Using Multi Combinations to get No 1 slots in Google within days

Nov 11th, 2011
by Admin.
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Hi Gang,

I’ve been writing recently about the success we’ve been getting over the past few Months with combining the twin power of good Press Releases and then hitting them hard with associated support practices chief amongst whom are SLS.

The process goes in this order:

1.    Keyword Research. In our case this is fairly tightly focused and widespread as to be honest we don’t want to spend too much time fighting a variety of battles so we want Niches that we can get into fairly fast. By fast I mean hours rather than days if possible

2.    Drafting the Press Release. Now as far as our main aim is to get into Niches quickly we also want to make sure that wherever possible our Chosen key phrase is right at the beginning of the body text. This is because at the moment Google is sourcing its Meta Data (i.e. the data it uses as part of its ranking algorithm) from the first 300 Characters of the Body Text. Now when you take into account that this also includes the beginning information:

(EMAILWIRE.COM October 17, 2011) – sample date

then basically you are down to the first 145-155 Characters so our technique is put your Key phrase in first and then we usually close it with a question mark to make it isolated.

3.    Press Release Submission. Now the Service we use and one that we’ve run Webinars over is this one: http://www.warriorplus.com/linkwso/5lmj33/368 and yes this is an affiliate link but then I have to keep the present Mrs Morgan as happy as I can :-) . The real reason we use and recommend this Service is that quite simply, we’ve found Dennis and Eric to be the best suppliers and have the best after sales and support going. For unlimited Press Releases the current rate (whatever that is) is vastly under priced but as I say, it’s the fact that they deliver every time with the Press Releases and deliver promptly. At the moment we have anywhere between 1-2 per day going through per day and by and large without any issues at all. If there are any issues and there very rarely are (I think I’ve had one problem release) the after sales support is so good they by and large tell you there is a problem before you have any chance of finding out.

4.    Promoting the Clippings Report. Usually a few days after the Press Release has emerged and been submitted they issue a clippings report. Now I have prepared a few videos covering this but will edit them all into one master video but the basics of the process is this. The Clippings report contains about 50-60 Urls of where you can find your Press Release. Take these Urls and using any one of a number of services, mash these Urls into one RSS Feed and then submit this RSS Feed into Yahoo Pipes and then run the pipe. Take the Pipes RSS Feed and submit via your favourite RSS Submitter and hey presto, you have Yahoo all over your links like a rash and also via redirects; you have links to all of your individual clippings from Yahoo. Not bad eh?

Next up you can repeat this exercise with Google Reader and suddenly you have links to your clippings from Google. Finally we take the RSS feed that we’ve created and then submit it through SLS as well as a number of the key Clippings Urls (the ones where the master site has a domain rank of over 5) and then promote as per normal. We usually only hit about 6-7 of the Urls as this is enough to make sure that these PR Urls have enough grunt behind them to dip in and out of Page 1 in Google usually very quickly.

I’ve just recorded a Client Case Study video that shows us submitting a Press Release on November 7th and by November 10th (less than 3 days later) we had notched up 2 No 1 slots for the clients inner page, one No 2 and the rest were 5, 6 and 7 slots. All six terms were on Page 1 and the Press Releases in this case hit Page 1 on five out of the six occasions and on the sixth the PR was at No 12.

I can’t reveal the niche or Key phrase at present but once I’ve got the client permission to do so (and I expect this in a few weeks time) then I will release the videos free of charge to members as a case study exercise. You can appreciate that we have to respect the Client wishes first and foremost and once they feel that their Campaigns will no longer be compromised then we will be able to proceed.

To back up and support these claims, I’ve shown a limited number of the videos to certain select SLS Members and their confirmations supporting our assertions can be found here: http://simpleleveraging.com/slschat/index.php/topic,190.0.html

There are additional aspects to this type of promotion that make it so successful and I’ll cover these in later newsletters but the key thing to it all is that taking these Press Releases and using SLS and a combination of other factors really means that you can get into niches very quickly.

Usual deal, if anyone has any questions then by all means post in the Forum or just email me by return and I’ll try and work my way through as many as I can as quickly as I can.

How to own 95% of Google in Under 24 hours?

Nov 1st, 2011
by Admin.
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Yes you read it right correctly, this is how we took a particular term that was OK a very tightly focused niche term, but one that had adverts running as far as Page 2 in Google and therefore was making money (or so Google thought so) and we ended up “owning” 95% of Google in under 24 hours.

Actually astute viewers of the video when it comes out will spot that we actually did this in just less than 13 hours!

So what did we do?

First in broad match our Press Release for the Client hit the No 2 slot out of 309 million pages in 13 hours and in narrow match we ended up with our Press Release taking 19 out of the top 20 slots in Google in the same period

Now the video, though having been recorded, is not going to appear for another 14 days or so as we are live in the midst of the Campaign for the Client and to be blunt, I don’t want any enterprising folks out there “nicking our niche” but the video proof is there and when I deem it safe the video will come out to our members only download area.

So how was this done?

  1. Careful Keyword Research.
  2. Timing
  3. Proper and planned use of META Data

Firstly as Myra and I discussed in our recent Web Discussion, it was all down to careful Keyword Research for the right term for the client. Secondly as this particular Season Campaign has just got underway I guess our timing was pretty hot in that we hit the tracks running just before the previous Seasonal campaign had actually ended. Thirdly and last of all we made sure that our MEAT Data for the Keyword Research was included right up at the front of the Press Release.

Now astute Google watchers will know that Google have fine-tuned their algorithm recently and for the time being seem to be using for the Meta Inserts in the SERPS, the first 300 Characters of the main body copy of the piece you are trying to optimise for.

Now the Golden Rule here is to try and make sure you get your main Key phrase inserted right there at the start of your piece. Now this is not new and has been standard SEO practice for years but it did seem to have gone slightly out of fashion recently but now appears to have come back to the fore in Campaigns or so our research has shown.

So given the fact that in Press Releases our distributor automatically assigns the first 300 characters to the Meta description and this includes the beginning information, for example:

(EMAILWIRE.COM, October 17, 2011)

This means it shortens your ability to use the keywords in the first 145-155 characters in the meta description that Google displays before it truncates. So make use of your keywords in the Meta description early on, ideally right in the first part of the first sentence.

Anyway enough of this. I’ll get the video put into the Members only support area of the Forum within the next 14 days or so but to further add proof to the fact that we’re not sensationalising this, I’ve released the video to a couple of SLS members to get them to verify that we’re not making this up. I’ll get them to add their comments to back up our claims.

The Real Reason we build Back Links to our Tiered Pages

Oct 25th, 2011
by Admin.
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One of the things I love about Simple Leveraging is that the “knowledge share” truly goes in more than one direction. This has been evidenced particularly in two incidences that spring to mind for me.

Firstly the experience working with Myra Love on our forthcoming project provisionally entitled “Multi Disciplinary Marketing” where we took the $240K in four days Campaign and analysed it’s various component parts and broke it down into stages and examined in detail.

Secondly, it was after talking to another SL member, Dave “Quinn” Thomas over cool ways to promote Wikis etc and this opened my eyes to a technique that I was aware of but hadn’t really thought about too much in detail.

I have now though, but perhaps it might be an idea to get back to basics first.

Why do we pursue this whole concept of Tiered / Layered Multi-level Linking? Firstly it’s something that we have been advocating and doing at Simple Leveraging by and large well before most others but more importantly why?

It’s a question I get asked all the time, why do you advise the constant building of links to support links to support…….etc  etc?

The answer is very simple. It is because of the transient nature of certain forms of Link Support that we use in our Campaigns. Now that is not to say that short term support is a bad thing, it’s more a case of understanding fully what is going on.

For example, one of the first things we want to do with a site is build in Authority links as soon as is possible. Now in most cases this means getting links on High Page Rank Social Media sites and / or Press Releases.

Now in a lot of cases the Home Page PR of a lot of these sites is fairly high ((5+) and the knock on effect is a fairly vigorous (if we’ve planned and executed it properly) short term “hit” on our sites that results in a rise up the “SERPS”.

Now as they all say, “What goes up always has to come down” and that is the case with the effect received from those short term links but there are steps that we should do almost immediately to mitigate any potential downfall.

I explain it with diagrams and a PowerPoint in this short video here: http://www.youtube.com/watch?v=pxboJJneJg0  but the upshot is that sooner or later pages gaining the benefit of links from these High Page Rank Home Pages drop the moment that the links themselves disappear and the inbound links form these sites tend to come from less powerful inner pages.

Hopefully by then, all good promoters / Link Builders will have already had in place additional Link placements to add support to these pages. In the case of declining Press Releases, usually a fairly vigorous Link Building Campaign (from SLS etc) is good enough to not only arrest the decline but in most cases reverse it.

I’ve also uploaded to the Members Only Downloads area of the Forum another more in depth video that goes into detail a very useful little technique that drives excellent authority links from a PR8 Site to all of our Press Releases no matter how many we have, within seconds. You can also use this to replicate this technique with at least one other Authority site also. The video can be found here:

http://simpleleveraging.com/slschat/index.php/topic,187.0.html

 

Reasons to be Cautious of Google +

Aug 4th, 2011
by Admin.
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So, unless you’ve been hiding under a stone recently or have just arrived here from the Planet Zarg then it’s a safe bet that you’ve been hearing loads about Google+

So then why is it that yours truly is urging caution and reticence regarding this one in the latest series of offerings from our almighty Search Engine, the Big G.

Well first up, Google + is operated and run by Google.

Secondly, it’s run by Google…

And so on.

What more do you need here folks?

Lets be honest, Google’s track record in releasing offers like this is not exactly exemplary. Hands up all those who remember Google Buzz, Wave and Voice plus not to mention all those glorious Updates?

No my reasoning is more to do with the fact that I trust Google about as far as I can throw them at the moment but let me explain further.

It’s like this. You have a great website and you want to get some more action in Google over it but as we all know Google frown about all sorts of activities that might in some way give your site a slightly more competitive edge over the competition. So what do you do?  You get all your friends organised into one of these Google+ circles and get them all to “vote” for your site and then sit back and watch as your site climbs the charts?

Hmnnn, let’s think about it folks. You’ve been using a service run by Google to actually help in your intended aim of “gaming” Google.

The best bit of it all is that sooner or later some clown will come out with a WSO or E-book claiming that this is all one big Google Loophole and that this is going to be the next killer application and this is how you make it much better.

Just how dumb can we all get?

It’s like taking a big stick and standing there somewhere in the heart of the Congo Rain Forest and poking a big Gorilla with it. Folks, this, like the Google scenario, is not going to end well. Someone is likely to end up needing fairly intensive surgery and let me take this opportunity to say “it ain’t going to be Google…or the Gorilla.”

I mean, how clever is it to scheme up some really smart plan of actually creating a structure that is designed purely and solely for the purposes of getting round Google’s filters and structures….and then telling Google how we are going to do it…and when?

Let me finish this short newsletter with a quote taken from “The Filter Bubble” by Eli Pariser. In this short extract he describes the end of a conversation with a “Google insider” in which the subject of the Company Mantra “Do Not Be Evil” comes up:

“I once explained to a Google Search engineer that while I didn’t think the company was currently evil, it seemed to have at its fingertips everything it needed to do evil if it wished. He smiled broadly. “Right,” he said. “We’re not evil. We try really hard not to be evil. But if we wanted to, man, could we ever!””

Please treat Google+ with a huge amount of caution, especially if you are trying to use it as a form of SEO Weapon?

Index Schmindex..who cares and another $324 good reasons to be a member of Simple Leveraging.

May 24th, 2011
by Admin.
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OK, well just in case anyone out there thinks I’ve finally lost my marbles and that the present Mrs Morgan (“she who must be obeyed”) is hastily calling for the ambulance whilst I type let me explain.

I was sitting monitoring a conversation on a particular Skype group this morning and the subject about indexing and de-indexing came up and what was really sad was the amount of disinformation that was being spread about what was going on so I thought I would throw my hat into the ring and explain a little about how Google especially reports data.

It’s easier to explain via a Video so I’ve put the video live on our YouTube Channel for those who want to take a look.

The bottom line is this. Google is arguably the most unstable of all of the Search Engines with the upside of this being that it is also possibly the most reactive. It’s probably quicker to get a site into Google – if you know the system and work it correctly then getting a site into Google can be like taking the family dog for a walk and getting it to come back onto the lead when you go home. Whistle at the right time and the faithful family mutt will come bounding along just in time to be taken home for tea.

Google won’t always come round for tea but if you go through the right procedure then getting good old faithful Googlebot to trot along to your site and index you can be easier than you think – especially if you have gone through the very basic Link Building 101 and have your own site map profile set up in Webmaster Tools.

Anyway, the video can be found here: http://www.youtube.com/watch?v=2Oca8LMv3_o and it explains in very simple language how Google result can change and vary from territory to territory i.e. when a No 1 in Google isn’t always a No 1 across the board.

Lastly a bit of “SLS chest throwing out”. I was looking at the Warrior Forum the other day and thought that one particular WSO seemed to be good value for money etc. It was one of those discussions streams where you could get 101 Blog Urls where the PR was on the page where the comment was and not the domain. 101 Blog Urls for $27?

Not bad eh?

Then I looked at last Month’s Free Link Packet from “the leveragers” and saw that it contained 184 Blog Urls:

PR 6  7 Blog Urls

PR 5  22 Blog Urls

PR 4  31 Blog Urls

PR 3  67 Blog Urls

PR 2  51 Blog Urls

PR 1  3 Blog Urls

Included in the above are 24 EDU Urls of which 3 are PR1, 5 are PR2, 10 are PR3, 5 are PR4 and there was one PR6 EDU Blog Url for commenting upon.

And the above was free if your membership was in good standing.

So there you have it folks..$324 good reasons to be a member of Simple Leveraging. Not only as a full member do you get access to the largest Do Follow Social Bookmark Directory Network on the Internet but you also get more than $324 worth of Link Building freebies thrown in throughout the year.

For those considering upgrading their membership then we are still running the promotion whereby we discount the fee to $269 if you donate $30 to the Northern Ireland Children’s Hospice so even more of a saving.

Get in touch if you are interested.

Usual deal gang, any questions ask away either in the Forum or email directly to me.

Cheers

Steve

In Search of an Authority Link?

May 9th, 2011
by Admin.
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I’m perhaps going to be fairly controversial in this post but then perhaps not, I’m not too sure?

I’ve just received an email a few minutes ago from another marketer who I know quite well and wouldn’t want to criticise publicly because I think that would be unprofessional but the email made me fairly uncomfortable and that is going some…

The email revolved around the concept of .mil links and the concept of authority links. Now I think if we’re not too careful we all stand the chance of missing the plot big time over this.

Firstly let me state my position and background in this and you will then at least see that this isn’t some shameless “lame brained” attempt at jealousy because someone else has “beaten me to the jump” over this.

I’ve been sitting on a substantial four figure database of .mil domains for the last few months now and those of you who know me really well will have known that I’ve discussed the prospect of this with you. I’ve not done anything with them as to be honest I’ve been completely at a cross roads with what to do with them.

Sure, it would have been very tempting and the easy way out just to unload the database or release elements in snippets and just exploit the living daylights out of it but for the first time in my life I just never found my way round to doing it and that after a few months has told me something.

The turning point came the other day when I ran a test piece of research as to what exactly there was out there in possible link inventory and unearthed a whole series of blogs that were open for comments. I thought OK let’s give this a go and see where we go from here and then I read the blog (always a good idea) and thought (as we say over here in Northern Ireland) “catch yourself on here Steve”.

The Blog was an exchange between a Lieutenant General and an old soldier who was discussing the merits of basic training at Fort Benning amongst others and related to the basic training and merits of modern methods over the old. Now as I say this was a blog, that was unmoderated, open for comments and was dofollow, it satisfied all the criteria necessary for technically a good inbound link.

The usual ideal criteria were present i.e. massive inbound links amount and all from the usual domain suffixes i.e. plenty of .Govs, .EDU’s and so on but then I thought, does this comment I’m about to make and link I’m about to place actually contribute constructively to the “Food Chain” here?

I know damn all about basic training in the US Military, heck I wasn’t even a good Boy Scout when I was kid so what am I doing here? Then it all made sense.

Get the heck out of here and then think.

What was it that made me go there in the first place and it all suddenly made sense about what is going on and we’re all chasing the wrong dollar in the wrong arena.

You see what was it that supposedly made me go there? It was part of the endless quest for an “Authority Link” and then I realised that by and large we are all getting this massively wrong and by doing so giving the Search Engines a massive laugh at the same time.

You see the initial criteria was, this must be an authority domain as it was very rare, had lots of inbound links pointing to it from very “sexy” and “desirable” domain suffixes i.e. .Gov’s, .EDU’s etc etc but then I thought hang on here Steve, you’re chasing the domain suffix here not the site or content itself.

Now I am sure that if you run a site based around selling US Military Memorabilia or Army Surplus equipment then it all perhaps made sense though I am still not too sure how this old soldier and Lieutenant General would react when they saw my so called meaningful contribution about Training with a link through to a client site about Fitness Equipment.

Now there are certain web domains and categories that you can get away with this i.e. it’s fair game on most .EDU’s and .Govs as in most cases they want to set up some sort of exchange of dialogue and as long as you comment properly and enter into the exchange of communication responsibly then it doesn’t actually make that much difference as to what the domain you are using as your target link is…as long as it’s legal.

Now inbound links from somewhere like Kings College in Cambridge, The Physics Lab at the University of London or Yale, Harvard, Stanford etc are true Authority links because of the nature of the site themselves and the kudos of the domain suffix involved i.e. the .EDU suffix.

I am not too sure whether the same applies to .mil suffixes. Sure they are rare but then so is a four leaf shamrock but that doesn’t make a site about Irelands very own native vegetation an authority site or source (unless of course you have a site about rare forms of Flora and Fauna).

Also in the current climate with world events being what they are I am not too sure whether I fancied arousing the wrath of the US Military and a certain Lieutenant General.

I don’t think this is the case, it is more a case of just thankfully being able to step back and take some time out and re evaluate my thinking and criteria about the search for an Authority Link.

Rareness of a domain suffix does not grant it “Authority Status”, 100% top notch gold plated content from an independent source with no axe to grind does.

Therefore in my mind, .EDU’s and .Govs still rank top of the pile not because of the domain suffix but because of the nature of the sites themselves and the content by and large to be found on them.

The Hidden Potential Darkside of Googles latest activities

Apr 18th, 2011
by Admin.
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On Monday April 11th, Google announced officially to the world that the Panda Update now applied to Google results outside of North America.

http://googlewebmastercentral.blogspot.com/2011/04/high-quality-sites-algorithm-goes.html

Now on the face of it the new update has by and large seemed OK so far to us here at “Leveraging Central”. If anything the only thing we have noticed is that the average SERPS level of pages has risen and that for some reason the Nett Yield on the Adsense units has also increased. We’re not too sure whether there is any correlation here or whether this has more to do with the start of the Advertising Second Quarter and hence more budget being freed up but nonetheless any increase in revenue is gratefully appreciated in these “inclement economic times”.

So back to what Google have been up to.

As we have mentioned before, the update appears to be concentrating very much on ensuring that quality reigns supreme but then Google go and do what only Google do best and that is to push things so far that ultimately they screw up.

When you consider matters pertaining to Google I’m often reminded of the old sixties classic duet between Frank and Nancy Sinatra “Something Stupid” where the line goes “and then I go and spoil it all by saying something stupid….” only in this case it’s doing something and that stupid thing in our books is the new addition of the facility within the new Google Chrome Extension that allows viewers to block domains from their results if required. Now this in isolation is not necessarily a bad thing if handled ethically and correctly but therein lies the rub. This facility has other features and aspects too.

In a couple of comments that I found disconcerting Google via Matt Cutts let this one slip out of the bag:

” If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results.”

Another Google insider also stated:

“While we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.”

Now as Chris Crum in Webpronews.com said:

“One has to wonder how Google would use such a signal in a way that could not be gamed by people getting their competitors’ sites blocked. There are other potential abuse scenarios as well. Personal spite comes to mind.

It’s possible that it could become a ranking signal and nobody will ever know for sure. Google will not reveal its entire list of signals. They may keep this one close to the chest, although that doesn’t mean it won’t still get abused based on hunches.”

Overall the new “algo” change could be a good thing but to be honest, my advice to all of our Clients in our SEO Division is to really consider diversifying all of their SEO Promotion and to proactively go after good results in Yahoo and Bing as to be honest no one knows where this new Google Direction is going to end up.

Lastly, we have a few copies of the FUDForum and Nabble Lists (both $15 each) that were available last week still available so if anyone is still interested in positively diversifying their IP Back Links structure (and who shouldn’t) then get in touch.

Pandas Still on the Loose plus new Links Service available

Mar 14th, 2011
by Admin.
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Hi Gang,

May I preface this newsletter / email with a few words to those
of our readers and members who are either based in Japan or have
Relatives / Loved ones affected by the events of the recent few
days.

May I just simply say this? You are in our thoughts and prayers
and from all of those here may I wish you respite and care from
the tragedy and if you are one of those unlucky enough to have
been affected by personal tragedy then may whatever deity it is
you worship, may they look after you in the days and months ahead.

Without wishing to sound facetious at this point, to the matter
in hand and that is, further analysis of the Panda Update.

No doubt like you all, I appear to have been inundated with material
and information about this and to clear up some confusion about
possible conflicts may I just say that there was only just one
update form Google and that the “Panda” and “Farmer Updates” are
on and the same.

The official term for the update as far as Google are concerned
(well Messrs Cutts and Singal anway) is “Panda” but as the main
thrust of the update was to redress the situation primarily
surrounding Content Farms and/or issues of  excessive Dupe Content
the Update has become unofficially known as the Farmer Update.

As I said, this can be confusing and misleading and all of those
new products that have arisen from many a so called expert proclaiming
the upside and opportunities of the Farmer Update should technically
not be so confusing (makes you wonder what else they’re getting
slightly out of kilter but….) more misleading to the rest of
us.

Onwards with our take on it however (Free of charge ?). Now
today’s contribution comes by and large from some information
gleaned from Word tracker and our aim on the days and weeks
ahead is to try and bring to you information from as many sources
as possible to help you work your way through the update

Apparently, the aims of Panda are noble: to remove poor quality
sites from the top of Google’s results pages. Or as Matt Cutts,
Google’s head of spam, puts it in a blog post announcing Panda:

“This update is designed to reduce rankings for low-quality
sites–sites which are low-value add for users, copy content
from other websites or sites that are just not very useful.
At the same time, it will provide better rankings for high-quality
sites–sites with original content and information such as research,
in-depth reports, thoughtful analysis and so on.”

The last thing Google wants is searchers being unhappy with
what they find. They might try another search engine if that
happens.

Few people other than the low-quality sites’ owners and their
investors will have a problem with that.

But all major Google updates leave ‘collateral damage’ behind
them: sites that just don’t match the target or deserve to be
penalised. Google are aware of this and so have asked those with
“a high quality site that has been negatively affected by this
change” to let them know about it here.

So if you have a high quality site that’s been adversely affected
by Panda Farmer then let Google know.

So what Factors are likely to trigger off a Panda Attack?

- A high % of duplicate content. This might apply to a page,
a site or both. If it’s a site measure then that might contribute
to each page’s evaluation.

- A low amount of original content on a page or site.

- A high % (or number) of pages with a low amount of original
content.

- A high amount of inappropriate (they don’t match the search
queries a page does well for) adverts, especially high on the page.

- Page content (and page title tag) not matching the search queries
a page does well for.

- Unnatural language on a page including heavy-handed on-page
SEO (‘over-optimization’ to use a common oxymoron). Eg, unnatural
overuse of a word on a page.

- High bounce rate on page or site.

- Low visit times on page or site.

- Low % of users returning to a site.

- Low click through % from Google’s results pages (for page
or site).

- High % of boilerplate content (the same on every page).

- Low or no quality inbound links to a page or site (by count or %).

- Low or no mentions or links to a page or site in social media
and from other sites.

If any of these factors is relevant to Panda, it is unlikely
that they will be so on their own.

Combinations of factors will be required to get ‘Panda points’
(and points do not mean prizes in this game). Panda points will
be added up. Cross a threshold (Panda’s redline) and you are
‘blocked’.

‘Blocked’ is Matt Cutts’ word, used in that Wired interview:
“Whenever we look at the most blocked sites, it did match our
intuition and experience”. This suggests that …

… if a site gets defined as low quality then a penalty is applied
(it is ‘blocked’).

Google have since said that “low quality content on part of a
site can impact a site’s ranking as a whole.”

But ‘Low quality’ sites are not always ‘blocked’ (Matt’s use
of ‘most’ tells us this). So there must be exceptions to this
site-wide penalty.

Anyway enough of this at present and as and when more research
and information becomes available we’ll pass it on through.

Lastly we had a few questions sent through to us about our latest
initiative..”Precision Related Marketing”.

Precision Related Marketing” (hereinafter PRM) relates primarily
to drilling down and researching from one main keyword or phrase
an associate network of terms via Google’s Wonder Wheel and then
taking that list and data mining as many Blog Urls we can find
that fall within this keyword list and that are also available
for commenting upon.

We further refine this list until we are primarily left with
Blog Urls where the Page Rank is PR2 or greater for the Blog
Url itself and not the domain. This as you can imagine therefore
gives you a list of immense power in two categories. Firstly
the Blog Url for commenting lies within the direct theme or is
semantically linked to your main theme so is ideal for Google’s
purposes and secondly the actual Url itself for commenting upon
has been recognised by Google through its Url Page Rank as being
fairly noteworthy.

We’ve been using this technique within our own Client SEO Division
for some time now and the clients love it and as far as “Panda”
is concerned this ticks all the boxes. The comments are on relative
thematically linked pages and also pages with previously assessed
power as far as Google is concerned.

We will be rolling this programme out to our members shortly
but in the short term are going through presentations to clients
several times a day. This means that we are generating huge
surplus data sets that we cannot use within the short term
future and have been letting these go “at cost” to those members
of SLS who have blogs or networks of sites that suit whatever
particular Data Set we have available.

To give you an idea of how it works and the costs the Urls are
sold on a pro rata basis. The more powerful the page i.e. the
greater the Page Rank then the more expensive the cost. The
rate card is at present as follows:

PR7 Pages $700 per thousand Urls

PR6 Pages $600 per thousand Urls and so on down to PR 2.

One member recently bought one list from us and whilst the theme
must remain anonymous the list comprised of 8,579 Blog Urls and
the cost breakdown was as follows AT RETAIL PRICE:

PR    Unit Cost No    Total

8    800    1    0.8
7    700    3    2.1
6    600    64    38.4
5    500    360    180
4    400    1804    721.6
3    300    3157    947.1
2    200    3190    638
8579    2528

The Retail total price that we charge our clients would have
been $2,528 for 8,579 Urls for links which at a unit price is
an average 29 cents per link Url which is a steal. As this was
data generated for demo purposes we sold this particular batch
for $500 which was effectively at cost.

As this is all data that is generated by our suppliers we cannot
give this away for free but even at cost is one heck of a steal
(as they say). There is a minimum fee of $100 and if necessary
the member could have just bought the PR5-8 links if they so decided
and the charge for this would have been $221 but they decided
to go for the lot and as such we were able to pass these on at
a massive discount.

Anyway before I go on too much about this we have a few data sets
left over in the following subject themes:

Finance

Health

Iphones

Smartphones

Real Estate

Television

Technology

Stress

Anxiety

So if there are members out there who would like Urls for Links
plus Keywords in any of the areas above then get in touch and
we’ll see what we can do. Also we have an expanding list of
presentations coming up in the next few weeks and if there are
any members out there who would like additional areas covered
not mentioned above then now is the time to let us know as the
subject area matters not at all to us, this data is purely for
demo purposes and we are more than happy to pass this info through
at cost if the SLS member so wishes.

Let me know if anyone is interested.

Speak soon

Steve

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