The world of SEO is not the greatest place to be in at the moment as the likes of Google play a perverse online version of Basket Ball at the moment with their index and to say it makes for nerve racking client meetings is a gross understatement.
However despite all of the online shenanigans, sometimes it pays to just go back and be “old school” for a while and sit tight when all around you is bouncing around maniacally.
This is not easy I can tell you and when you have a client getting near hysterical because their main keywords have gone “walk about” and wiped out about 75% of their traffic, sometimes the answer they least want to hear is…”lets’ just sit tight and see what happens”.
You have to be very careful at junctures like these as though to “sit tight” may well be the best course of action, as I have said; sometimes it is the least sort of thing a hysterical client wishes to hear.
We’ve been in just such a situation these last 10 days or so with one of our clients who has a nice site that’s based in the Health Niche and to say we’ve been under pressure is playing down the situation “big time”.
The trouble as I’ve said is that when an array of hitherto rather stable keywords and SERPS disappears almost overnight it is very easy to break out into wholesale panic. The trouble was that the more we analysed the situation and thought about it, the less inclined we were to actually effect wholesale changes to our SEO approach and “game plan”.
You could almost cut the sense of relief with a knife when thank god, the clients main term came back onto Page 1 in Google after a 10 day absence touring round “the nether regions” of online obscurity.
This was not, as it turned out, anything to do with the so called current “Panda Massacres” or anything like that but a phenomena that was more familiar.
A good old fashioned “Google Dance”.
Unpleasant nonetheless and if you are suffering from any form of “gastric issues” then this sort of occurrence could be defined as almost the perfect form of “online laxative” such was the very “uncool” situation client wise.
The trouble is nowadays it is very easy to over react and abandon Tactics and approaches mid Campaign if suddenly your SERPS go awry but sometimes that is the last thing you should do.
It is sometimes beneficial when the “brown smelly stuff hits the fan” to actually sit down and think logically at times as these such is the crazy world we inhabit called SEO.
When the bottom has seemingly appeared to fall out of your marketing world sometimes it pays to sit down and analyse why you think this has happened before you make a move and sometimes the result of that analysis and introspection is actually to do nothing especially if your previous actions had been well thought out, researched and seemingly well implemented.
Too often we seem to hear nowadays of client scenarios appearing to go badly wrong and all the blame seems to be laid at the doors of the “manic Panda” when actually it is something different altogether.
Think before you make a move….always. You’d be surprised at the numbers of those who don’t.
Lastly, last week, we informed you of the fact that we had some rather nice dofollow wikis that folks could use for their Marketing and Link Building Campaigns. There were 120 dofollow wikis that were based around the Apple Snow Leopard OS and the cost of them was $80 for the 120.
This week we have something hat is even tastier and much much rarer and that is 80 rather nice Authority sites based around the Academic world. Now the euphemism for this is usually the “EDU market” but that would actually be a gross over simplification as in this case, in this list is a very prestigious German University that is certainly not an EDU domain suffix (but is Still a PR8) and several Academic Institutions in the UK (all ac.uk) plus some nice Colleges and Universities in the Far east that are also not EDU’s. Plus also within this list are a long time favourite of mine and that is some nice “K12.us” domains which represent the US education sector just below the University and college sector.
I personally love these as they seem to get crawled very quickly and stay indexed due to their very nature plus even if the wikis get restricted, quite often the pages don’t get taken down so your links remain “in situ”. They also often have some nice PR on the homepage of the site and quite often this is PR4 or 5.
Anyway we have a very limited number of these that are available as we like to use these “in house” in a lot of our domestic Campaigns so we’re limiting the number of lists we’re making available to 12 copies and these will be allocated on a first come first served basis.
Priority will also be given to members or readers who have already bought the 120 dofollow list to be fair.
PR on these sites ranges from PR8 at the top end (a nice number plus as I said some nice prestigious European Uni’s from at least 3 different Countries so a terrific IP spread) to those we have not yet had the time to allocate Page Rank to but in a spot check just before this newsletter was published I took 3 of the N/A Page Rank assessed sites and two of them turned out to be PR4′s on a manual inspection!!
Anyway this list is available for $80 and as I’ve said is available on a first come first served basis. Our PayPal address is as usual email@example.com .
We will also be running another webinar on these within the next 7 days and priority on that webinar will be given to those who have bought the lists which is only fair.