Boy has it been an interesting couple of weeks eh? Dealing with “Google et al” at the moment is like sitting through endless reruns of “Jaws” – just when you think it’s safe to sit down, grab a coffee and catch your breath they come out with another update etc etc.
Ho hum, what fun eh?
Now first things first….there has been absolute “oodles” written, as we say over here in “good old blighty” (United Kingdom for those not familiar with the term) about the latest Penguin update and my first word of warning is don’t trust any of it and my logic is as follows.
Google has spent the last number of months working on this with seemingly endless resources, manpower and funds at their disposal developing this and some folks want us to believe that three whizz kids with a Laptop working out of some flat in the back end of South East London (or wherever) have reverse engineered it, got is sorted and want to sell us the results of this Nobel Prize Winning Thesis for $9.95 on the Warrior Forum?
I also believe in the Tooth Fairy and for a further $25 (‘cos I’m a generous guy, call it an OTO) would like the same individuals to tell me the winning numbers for this weekend’s Euro Lottery Millions please?
Yup, like that’s going to happen?
OK now we’ve got that sorted what has this all been about and what are the current rumours doing the rounds?
Well, as you can imagine there are loads. I’ve just finished watching a video from another Internet SEO who normally is pretty entertaining and funny and half way through his video he shot himself in the foot (without I presume realising it I guess) metaphorically speaking.
His assertion was that his favourite technique which had been working for the past 10 years could never be “second guessed”..because it plain worked and to do this would require a complete rewrite of everything that Google knew and did about Search?
Hello…is there anyone in there?
Are the lights on? Guess what?
That’s what Google have just done. It’s called the Hummingbird Algorithm and it’s the first time in over 10 years that Google have had a complete rewrite in the way their Algorithm works.
As Business News Daily described it:
“…..the search giant’s largest search algorithm update since 2001. The search engine’s recent overhaul — which affects 90 percent of searches”
It is a veritable “Paradigm Shift” in the way we look at and view Search and it’s way too early to completely understand what and how it works and in the days and weeks to come I’ll try and get some sort of distillation of collective thought and pass it along to you guys.
The other assertion being bandied around was that High PR (Page Rank) links work , have worked for the past 10 years and we see no reason why they will stop working…without this complete rewrite of their Search Algorithm which of course…they’ve just done.
Well the bad news about Page Rank is that……..they haven’t updated it in the past 6 months (in some cases more) and it’s widely accepted in most circles that…Page Rank is a “busted flush” anyway and even worse for so called SEO / Page Rank Experts (and this is the killer) it was all a veritable “Red Herring” to start with. Page Rank as most conventionally understand it has never truly existed. Certainly not in its actual format as we see it.
Over “at the ‘plex” (Google HQ) they’ve been having a good laugh at our expense for the past 10 years or so. Those of a sufficiently “anal disposition” who have read and tried to understand the Page Rank Patent (now available to view according to US Patent legislation) were slightly shocked to find that the actual Page Rank Coefficient was a calculation between 0 and 1 not 1 and 10.
Page Rank has been a veritable Pandora’s Box of a concept that Google have been trying to put the lid on to for the past 10 years or so since the bright brains trust at Google ever released the concept to the outside world. Great idea fellas, they were just sadly naive and underestimated their fellow mankind’s predisposition to rob, cheat and blag their fellow humans of money, benefit etc and all without Google making an actual penny out of a Concept……that was theirs in the first place.
So this leads me to my final assertion.
What’s all of this been about?
Well call me a cynic (hey I’ve been called a damn site worse over the years but I digress) but……..consider this.
Google have been involved in massive land rush over the past 10-12 years or so providing loads of free services that to be totally honest, most of us have taken advantage of quite freely such as Gmail, Web Analytics, YouTube and a whole host of others. Now this was fine in the early years when the “don’t do evil” brigade were embarking upon their “evangelical crusade to educate the great unwashed” (that’s us to you and me) and they could rely upon Venture Capitalists with more money than sense to fund their actions but now the climate has changed.
Instead of soppy VC’s to satisfy, they now have “glass eyed monsters to satisfy in the shape of Wall St Fund Managers and Analysts who’ll downgrade the stock price if they think they’ve been short changed over the type of coffee they’ve just been given (freely) at the latest earnings briefing. Namely they have stockholders to report to and provide profits and dividends to.
So what’s this all leading to?
It’s “Pay to play” time lads and lasses. The Free lunch that most have been living off for the past 12 years has just ended and it’s now time to get serious.
Does this mean the end of free Organic SEO? Nope.
Does this mean it’s going to get harder to work in our favour with Google? Yes and no
Yes, if all you do is just “bog on” (as they say over here) with your existing strategies and techniques. No, if you keep evolving and keep your “wits” about you.
It will still be possible to develop the odd “performing poodle routine” in SEO as it is such an enormous subject / market area that with software and platforms developing almost on an hourly basis is too much to continually monitor and police but these will become fewer and further apart to be frank.
We have a couple, that I’ll be briefing members of Simple Leveraging on over the next few weeks as we’re going into Mega Training mode” for members – just for those who wondered what we’ve been up to for the past few weeks.
We have a couple of techniques that in certain cases (with the new Hummingbird Algo it would appear) are landing Page 1 slots in Google within a few days and are killing it in Yahoo and Bing (remember them?) and I’ll be covering those with members in the webinars. The last promo we ran for a client in Yahoo landed a No 1 slot in a little over two hours (yup screen grabs as proof etc). Another technique involving one of the major Social Media sites and SLS got us 38 Page 1 slots for 18 terms.
A brief snippet here is that back linking is evolving and it’s all about providing “points of pressure” at the right time to get your terms / phrases ranked fairly quickly and then remembering not to “over cook it”
So anyway that’s where it’s all at, at the moment and I’ll be emailing Simple Leveraging members over the next few days with webinar details for the forthcoming trainings (free to all members with their membership in good standing) and the beauty of these techniques are such thay you can turn these round literally within hours in some cases for Yahoo and Bing and days for Google.
So for those of you who are looking to try and score some extra SERPS for the Holiday Season (Halloween and afterwards) it’s still not too late if you are smart.
In fact one of the senior Simple Leveraging members that I spoke to recently when we put this into close “Beta” was able to really “fuel inject” the process and get terrific results really quickly on behalf of his clients, literally within days in Google.
As usual if anyone has any questions they want to ask me then mail me direct at email@example.com or skype me at “sgsmorgan” (minus the quotation marks)
Till next time gang