I was talking to one of my valued friends amongst the SLS Community today and the subject came round to what we both felt was working for our respective business operations and especially with regards to current practices and the conversation swiftly moved round to the “why and how”?
The answer to this was obvious and it was this. Simply put, Simple Leveraging has evolved considerably over the past two and half years of its existence and it helps explain why the practices and methodology taught remains at the forefront of current SEO and Internet Marketing in general.
Now my philosophy behind this again is quite simple, you have to evolve in this game or you soon cease to exist in any meaningful manner and hence the reason for the constant exploration for new tools, techniques and utilities that make SLS still pack the punch it does.
Nowhere is this more so that in the area of taking SLS and really scoring with the use of Press Releases.
Now those of you who remember the various Skype Webinars we carried out in late summer will probably wonder what happened to the end product.
Well the initial studies of the project into the success of SLS and Press Releases made some pretty bold (but backed by fact) claims in that we did go through the nuts and bolts of a Campaign that went on to generate over $240,000 in four days.
Pretty bold huh? But nonetheless fact.
Well what I wanted to do was to take this approach and run it across various Client Campaigns over the past few months and see overall how it worked. These Campaigns were run during some of the busiest periods of the online year and I must confess the results were pretty amazing.
The first Campaign took place in the run up to Halloween and involved a Client in the Catering and Food Industry and using the techniques and practices we discussed, our Client saw an uptick in Traffic levels of 127% on last year with the Organic Search sector of their activities seeing a jump of 197%.
Using the same Client, we then analysed their promotional activities over Thanksgiving and the corresponding results were pretty amazing. Overall their traffic was up 192% on last year with the Organic Search sector of their promotional activities seeing a colossal increase of 440%.
Finally we analysed the first sector of their Christmas activities and again the results bear very interesting reading. So far with regards to overall activity, their traffic levels are up by 163% and again in Organic Search terms they are 443% up on last year.
As they say, the Jury is well and truly back in on this one and it is working with a vengeance.
Now I bring this subject up because one of the core components was linked to being able to produce and distribute a fair amount of Press Releases and this, if you are not very careful, costs.
However with our colleagues at Mass MediaSEO we are able to pass on to our SLS Members savings that if taken correctly will save them at least $480 over the next 12 months.
What you have to do to qualify these savings is to send me your membership details and I will pass these onto Dennis and his team and together we’ll get you sorted out and up and running.
Now what we’ve done is effectively waive our commissions on this Service with the aim of passing these savings directly onto you. It’s another way of us being able to say to you, “Thank You” for being one of our loyal members.