I’ve been writing recently about the success we’ve been getting over the past few Months with combining the twin power of good Press Releases and then hitting them hard with associated support practices chief amongst whom are SLS.
The process goes in this order:
1. Keyword Research. In our case this is fairly tightly focused and widespread as to be honest we don’t want to spend too much time fighting a variety of battles so we want Niches that we can get into fairly fast. By fast I mean hours rather than days if possible
2. Drafting the Press Release. Now as far as our main aim is to get into Niches quickly we also want to make sure that wherever possible our Chosen key phrase is right at the beginning of the body text. This is because at the moment Google is sourcing its Meta Data (i.e. the data it uses as part of its ranking algorithm) from the first 300 Characters of the Body Text. Now when you take into account that this also includes the beginning information:
(EMAILWIRE.COM October 17, 2011) – sample date
then basically you are down to the first 145-155 Characters so our technique is put your Key phrase in first and then we usually close it with a question mark to make it isolated.
3. Press Release Submission. Now the Service we use and one that we’ve run Webinars over is this one: http://www.warriorplus.com/linkwso/5lmj33/368 and yes this is an affiliate link but then I have to keep the present Mrs Morgan as happy as I can . The real reason we use and recommend this Service is that quite simply, we’ve found Dennis and Eric to be the best suppliers and have the best after sales and support going. For unlimited Press Releases the current rate (whatever that is) is vastly under priced but as I say, it’s the fact that they deliver every time with the Press Releases and deliver promptly. At the moment we have anywhere between 1-2 per day going through per day and by and large without any issues at all. If there are any issues and there very rarely are (I think I’ve had one problem release) the after sales support is so good they by and large tell you there is a problem before you have any chance of finding out.
4. Promoting the Clippings Report. Usually a few days after the Press Release has emerged and been submitted they issue a clippings report. Now I have prepared a few videos covering this but will edit them all into one master video but the basics of the process is this. The Clippings report contains about 50-60 Urls of where you can find your Press Release. Take these Urls and using any one of a number of services, mash these Urls into one RSS Feed and then submit this RSS Feed into Yahoo Pipes and then run the pipe. Take the Pipes RSS Feed and submit via your favourite RSS Submitter and hey presto, you have Yahoo all over your links like a rash and also via redirects; you have links to all of your individual clippings from Yahoo. Not bad eh?
Next up you can repeat this exercise with Google Reader and suddenly you have links to your clippings from Google. Finally we take the RSS feed that we’ve created and then submit it through SLS as well as a number of the key Clippings Urls (the ones where the master site has a domain rank of over 5) and then promote as per normal. We usually only hit about 6-7 of the Urls as this is enough to make sure that these PR Urls have enough grunt behind them to dip in and out of Page 1 in Google usually very quickly.
I’ve just recorded a Client Case Study video that shows us submitting a Press Release on November 7th and by November 10th (less than 3 days later) we had notched up 2 No 1 slots for the clients inner page, one No 2 and the rest were 5, 6 and 7 slots. All six terms were on Page 1 and the Press Releases in this case hit Page 1 on five out of the six occasions and on the sixth the PR was at No 12.
I can’t reveal the niche or Key phrase at present but once I’ve got the client permission to do so (and I expect this in a few weeks time) then I will release the videos free of charge to members as a case study exercise. You can appreciate that we have to respect the Client wishes first and foremost and once they feel that their Campaigns will no longer be compromised then we will be able to proceed.
To back up and support these claims, I’ve shown a limited number of the videos to certain select SLS Members and their confirmations supporting our assertions can be found here: http://simpleleveraging.com/slschat/index.php/topic,190.0.html
There are additional aspects to this type of promotion that make it so successful and I’ll cover these in later newsletters but the key thing to it all is that taking these Press Releases and using SLS and a combination of other factors really means that you can get into niches very quickly.
Usual deal, if anyone has any questions then by all means post in the Forum or just email me by return and I’ll try and work my way through as many as I can as quickly as I can.