One of the things I love about Simple Leveraging is that the “knowledge share” truly goes in more than one direction. This has been evidenced particularly in two incidences that spring to mind for me.
Firstly the experience working with Myra Love on our forthcoming project provisionally entitled “Multi Disciplinary Marketing” where we took the $240K in four days Campaign and analysed it’s various component parts and broke it down into stages and examined in detail.
Secondly, it was after talking to another SL member, Dave “Quinn” Thomas over cool ways to promote Wikis etc and this opened my eyes to a technique that I was aware of but hadn’t really thought about too much in detail.
I have now though, but perhaps it might be an idea to get back to basics first.
Why do we pursue this whole concept of Tiered / Layered Multi-level Linking? Firstly it’s something that we have been advocating and doing at Simple Leveraging by and large well before most others but more importantly why?
It’s a question I get asked all the time, why do you advise the constant building of links to support links to support…….etc etc?
The answer is very simple. It is because of the transient nature of certain forms of Link Support that we use in our Campaigns. Now that is not to say that short term support is a bad thing, it’s more a case of understanding fully what is going on.
For example, one of the first things we want to do with a site is build in Authority links as soon as is possible. Now in most cases this means getting links on High Page Rank Social Media sites and / or Press Releases.
Now in a lot of cases the Home Page PR of a lot of these sites is fairly high ((5+) and the knock on effect is a fairly vigorous (if we’ve planned and executed it properly) short term “hit” on our sites that results in a rise up the “SERPS”.
Now as they all say, “What goes up always has to come down” and that is the case with the effect received from those short term links but there are steps that we should do almost immediately to mitigate any potential downfall.
I explain it with diagrams and a PowerPoint in this short video here: http://www.youtube.com/watch?v=pxboJJneJg0 but the upshot is that sooner or later pages gaining the benefit of links from these High Page Rank Home Pages drop the moment that the links themselves disappear and the inbound links form these sites tend to come from less powerful inner pages.
Hopefully by then, all good promoters / Link Builders will have already had in place additional Link placements to add support to these pages. In the case of declining Press Releases, usually a fairly vigorous Link Building Campaign (from SLS etc) is good enough to not only arrest the decline but in most cases reverse it.
I’ve also uploaded to the Members Only Downloads area of the Forum another more in depth video that goes into detail a very useful little technique that drives excellent authority links from a PR8 Site to all of our Press Releases no matter how many we have, within seconds. You can also use this to replicate this technique with at least one other Authority site also. The video can be found here: