Why am I being so flippant today? I’m not too sure; perhaps it has more to with the fact this it is a Friday and that within a few hours I can stop by at my favourite “Watering Hole” on my way home and generally reconnect with the real world i.e. those who don’t make their living from life in this massive “Goldfish Bowl” we call the Internet?
Perhaps it is also due to the fact that I have spent quite a bit of time this week looking at existing link Building Campaigns from folks who should know better and wonder how they have ended up getting their butts kicked by the “Mighty G”.
Some people really should know better and I know those who are reading this will know better but let me reiterate this message for once and for all. There is effectively no such thing as a bad inbound link. There are good links and there are very good links but effectively there is no such thing as a bad inbound link.
The reason for this? Well one of the things that Google likes to see is a nice spread of inbound linking types as well as sources of IP’s. Hence to take full advantage of this Google is expecting to see direct links, indirect links, redirects, dofollows, nofollows, typos you name it. Why? The answer is simple, Google wants to see an inbound Links landscape that very closely resembles what humans would provide and that includes mistakes.
If it doesn’t see that then look out as your entire approach could be seen as too controlled and manipulative?
Have a great weekend and keep those messages and emails coming in.
See ya soon folks!