Sorry to be the “prophet of doom and gloom” amongst the SEO Community but I have just been checking up on all the information abut the latest Google “goings on” i.e. the so called “Caffeine update” and the word on the streets is that things could get a little bumpy for a while.
Now “Caffeine” is lot more than just your “box standard” Google Update so to refer to it as just another update actually doesn’t do it justice, it is much more than that but that is not what actually worries me.
The guys at Web Pro News who know a few things more than I do actually reckon that the effects of this could be worse than the so called “Big Daddy” and “Florida” updates. Remember them? They were infamously and widely regarded amongst the SEO community as some of the darkest days of the Internet where chaos ruled for a short while until most people (including Google) actually caught on as to what exactly was going on and put matters right.
If the after effects of “Caffeine” are going to have as much lasting effect on us as the other two updates then heaven help us all. We already have spoken to two Companies “wiped out” overnight by the effects of Google’s over enthusiasm and inability to actually make sure that everything goes as it should do.
Now I know the Internet and Cyberspace is a pretty big place (understatement of the year) and (as a colleague of mine used to gleefully say) “you can’t make an omelette without cracking a few eggs” that’s not the point. It doesn’t make it any better to be told cheerfully that most of us will not suffer any after effects when you happen to be the unlucky one that has just got wiped out.
It’s a bit like being in theatre of war and being told, don’t worry your latest gunshot wound was caused by “Friendly fire”, there’s nothing friendly about it at all.
Interesting times ahead.
