By now most of us will have read or have heard rumours of the latest changes to the terms and conditions to mighty “Web 2.0 Behemoth” Squidoo. There seems to be a pattern emerging here and it seems to follow a pre scripted route.
Web 2.0 sites get launched, there is a feeding frenzy and it is like the old days of the Wild West. There is a land rush and certain Internet Marketers tell all their followers to get their keywords listed and their pages / lenses whatever registered. Life is good for a few months and material gets indexed very quickly because Googlebot, Slurp or whatever is busy assimilating all this new content and profits are made, adsense revenue etc rises and Clickbank does very nicely out of all of this thank you very much..
Then BANG. Google wakes up to the fact that for certain keywords / research items their index is full of the same thing because…….their bot indexed the pages and did its job and now we are all wading knee deep through the same pages all describing the same items. It is the Internet equivalent of Flood Damage. Google over reacts and puts the pressure on the new Web 2.0 property usually in the form of behind the scenes pressure to make all their outgoing links (that’s inbounds to us) “nofollow” whereas before they were “dofollow” to try and stem the tide of new material. The implied threat is “do this or we’ll blanket de index your entire site”. The owners panic and enforce this new “dictat” but through inconsistencies with the nofollow attribute (yes even from within Google itself) this action doesn’t have the effect required hence the “big boots” come out and we see what happens. I am surprised Squidoo managed to hold out as long as they did as they were slapped pretty hard before but not entirely surprised when you consider the history of everything.
Unfortunately because we live in a society whether we like it or not we are controlled by and large by what the Big G says and does (Guess Orwell got it wrong and its actually Big G not Big Brother) it is going to have to take someone with enough Testosterone to stand up to the Mighty G and say “No, we will sort it out our way and not yours”. Of course this means the site will have to allocate the resource to deal with the fallout. The obvious route is to go down the existing route and have a blanket ban but have the structures in place to deal with genuine grievances and mistakes quickly and fairly.
Yes it does sadly mean that every now and then “babies will be thrown out with the bathwater” but there has to be some sort of appeals process to take this into account.
I am not trying to be an apologist for Squidoo as to be honest I have never really fathomed out how the damn thing works to best effect entirely and there are other true Squidoo experts who can advise better than I can (I apologise and grovel accordingly) but having read through the new guidelines it seems to me that they have been fairly straight up and honest about it all.
How they arbitrate the fall out and manage this will be the true test of how good their organisation is or isn’t?
We have just posted live to the Forum, another take on Simple Leveraging and Local Search and have included another take and report on a site we first started to work on in late April.
Simple Leveraging and Local Search June 09 and also one of the ways with which to find useful Web 2.0 sites as well
Whenever you are starting up a business, you are not going to have a lot of money to just throw around, which means that you are going to need to know what kind of advertising is getting you the best results. There are a few ways that you can go about checking this. Keeping up with your Internet marketing stats is a must in this day and age. Sure you are going to want a hit counter on your web page, but that is just the tip of what you will need. You are going to want things that track how long people are staying on your site, what links are bringing them there, and of course, if they are buying anything. By knowing this kind of stuff, you are going to be able to tell what ads are getting you the most business and which ones are not. That way you can take down the ads that are not doing so well, and put up more of the good ones. This is a prime idea for first time marketers.
There are many different ways to track your Internet marketing. First of all, sometimes when you sign up with a program like Google AdWords, they are going to have link tracking. This way you are going to know how many people are clicking on your links, and when they click on them, how long are they staying on your site. This is all very important information. Not only is the fact that they are clicking on it good, but how long the people are staying there is even better. If someone clicks on your link and they stay there for just a few seconds, chances are they did not mean to go to that site. In other words, it was not a good click. However, if they get on there and they are on there for a few minuets or even an hour, you know that they were looking around your shop, and that is what you want. Even if they did not buy something, it’s good that they know what you are selling. That is because they may come back to buy more lately.
Although the stats that they give you on places like Google AdWords are helpful, that is not all you need. You are going to want your own program on your site that you can check whenever you want to. This kind of program needs to be looking at how many people come to your site and buy something, and how many things they are buying. Not only that, these programs will also keep up with things like how long they are staying and what link brought them to your site. It’s very important that you keep up with this kind of information. This is the kind of stuff that you are going to want to know to turn your little shop from a mom and pop store to a worldwide business. Working from home is not something that is easy, however, if you have the right stats, then you can tell where your advertising is having the most effect, and you can turn your small business into a big one.
For anyone who carries out regular analysis of their log files (and we all should as it is the only solid way you can monitor what is and isn’t going on with your site) you might have noticed a rather subtle change in reporting if you use AWstats via C Panel.
Just recorded a video that explains it all and might be of interest.