As with any marketing campaign, you must have a service or product, the targeted audience, a medium where you can reach them. As soon as you’ve nailed these three major factors down, you can use the information you are about to learn to mount a solid social media marketing initiative.
Keep the information flow going both ways on Twitter. When your followers tweet, respond! Give people thanks when they mention you, and give them answers to questions they ask you. This will allow you to build a strong relationship with your potential customers. Your Twitter feed will also be more popular when followers can tell that their communications receive your personal attention.
Avoid simple product pushing to generate followers in your social marketing efforts. Instead, provide valuable content articles or links to other high-quality sites that provide useful information for your product area. Ask people questions, have a few contests and put some photos up. Provide compelling and interactive content. Practice product engagement rather than product placement. The focus should be on communicating the non-monetary value of your products. How does your brand make your customers feel, and how does it fit in with their unique lifestyle?
Building any social media marketing network takes patience. It takes time to gain followers, so do not become disappointed if it does not happen right away. It can happen, but it is not very likely your profiles will get attention that fast. If you are patient and diligent, success will happen.
The first rule of using social media marketing to promote a business is post, post, and post some more. In order to succeed, you must socialize! The interactions and regular activity keep your audience interested. Conversely, if you campaign is active and you are consistently engaging your audience, your campaign can become very successful.
Interact with your customers whenever you can. If you get to know certain customers well, comment on their blogs or Facebook walls. It is important that you do not participate in personal conversations; you should limit your posts to topics related to your business.
Keep your readers informed of the progress that you are making with your social media marketing. For example, you could develop an article that celebrates your company reaching one thousand Twitter followers. Thank your readers for following you, and discuss the experience you’ve had with social media. This type of article will be shared quickly.
Merge the world of email marketing and social media. Place Twitter or Facebook buttons on your emails and let your customers know you will personally respond on these sites. You may also be able to get more subscribers to your newsletter if you have a link that goes to more information about it.
If you heed the advice you’ve been given and continue to educate yourself on all aspects of social media marketing, you can increase the success of your advertising campaign and your business. You’ll have to put in some effort, but in the end you’ll find that the results you get are worth it!