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Plain And Simple SEO Advice That Works For Your Website

TIP! A few short articles is better than one long one. Long pages get weighted less than shorter ones by the search engines.

By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Search engine optimization is something that you want to add to any site that you have. Continue reading to find some amazing SEO tips and techniques which you can’t find anywhere else.

TIP! Learn what kind of experience they have in SEO. Make sure you understand the risks of hiring a SEO expert.

Coding is an important element in search engine optimization if you want to bring people to your website. If you are using a messy Javascript code for content, you may find your site getting much less traffic, because the spiders are incapable of indexing things from your site. When your website contains a lot of Flash content with no text to describe it, search engines won’t see it at all.

TIP! Do this by forming a robots. txt file and plugging it into your main directory.

You should correctly anchor your text when internally linking on your site. You are going to get nothing from the phrase ‘click here’ to raise your ranks. It’s important to use keywords in your anchor text so that they can get picked up by search spiders crawling your site.

Search Engines

TIP! It is possible to make any particular page of any website more friendly to search engines by inserting keywords in the URL of those particular pages. Should there be special characters or numbers in the URL, you must consider whether people will actually search using them.

Use header tags within your webpages. If these headers are too large, use CSS to adjust the size. Search engines often use headers to rank sites in search engines. This makes headers crucial. Use of headers such as H1 or the H2 tags will help to emphasize the most important components of your pages.

TIP! Design an easy to use site map that also includes your target keywords. Site maps are excellent navigational tools as well as helpful for search engine optimization.

The way to do this is to create a robot text file and then place it in your site’s root directory. txt file and having it placed in the root directory. The search engine is then unable to access selected files featured on your site.

TIP! New content should be written and published often. On Monday, write down the number of stories you will write this week, and don’t waiver from this commitment.

When search results are shown, it’s probably the results showing on the first two pages that will see the highest traffic. Follow the advice, and utilize the techniques provided in this article if you wish to bring more traffic to your website or blog. If you use SEO in the right way it can be a great success.

Whether You’ve Engaged In Social Media Marketing Before Or Not, Our Tips Can Help You

TIP! Add a Facebook “like box” where visitors can easily see and click it. Your visitors will be able to ‘like’ your social media page on Facebook.

Think about using social media marketing as an advertising alternative that will boost your monthly stats. Sometimes, a fresh approach is all you need to enjoy renewed success. Social media marketing will present a broader audience, and it is cost-effective and easily accessible. This article offers a number of practical, straightforward tips for developing an effective social media marketing strategy.

Add a “Retweet” button to the top of each blog post. This makes it easier for readers to share your content on Twitter. It raises your potential audience dramatically.

TIP! Add comments, ratings and other tools for a friendly, easy to use website. Giving people an option to rate things on their own will help you gain credibility.

Make sure you invite as many people as possible to come join your social networking pages. They may not be interested themselves, but they could be links to other potential clients and customers. It also helps to make people aware that your business exists.

TIP! It is important that site visitors can easily subscribe to you via social media sites. Many people utilize these sites regularly, so allowing them to view your content via social media outlets is a wonderful idea.

To get a better social media marketing network, avoid pushing products. Post a link or a story from other people that has to do with you niche or industry. Ask your followers questions, hold giveaways and post interactive content. Interact with those whom you follow. Rather than looking for areas to place your products cleverly, you should think of how to generate interest in your products through content. You want your customers to mentally associate the brand you offer with their own concept of personal individuality and the life they live, not how much it might cost them in their checkbook.

TIP! Facebook is a great way to not only advertise but share the information that you have. If someone makes a comment on your post, all of their friends will be able to see it.

Allow your customers to follow you on a variety of social networks. The majority of social media site users access them every day, so if you can give them easy access to you on their favorite sites, they will see instantly each time you post.

TIP! In order to keep your company name in front of your Twitter followers, you need to tweet regularly. Twitter’s primary focus is quantity.

Try to combine email marketing with your social media adventure. Add a link to your Facebook and Twitter profile in the signature of the emails you send and let people know they can use these sites to ask questions. In addition, post a link on the registration page to get people to sign up for your newsletter.

TIP! Make sure to use all of your social media connections, when posting to YouTube, also add buttons for Facebook and Twitter to maximize your efforts. It’s better to get YouTube members to subscribe to you on Twitter or Facebook, since they will share the videos that they like.

An advertising campaign aimed at users of social media networks does not need to be complicated. After you have begun your marketing campaign, making the effort to become more knowledgeable of the techniques available and staying up to date with current trends will give you great success. Unless you are willing to put in an investment of time and effort, you will not be able to achieve the desired results with your strategy. Remember the information that you read earlier, and use it as soon as possible!

How Search Engine Optimization Works Can Work For You

TIP! Advertising is sometimes a good choice, but do not count on it to improve your SEO. Traffic will be generated through advertising, but this does not increase your rankings properly.

Perhaps you’re reading this article because you want to know about SEO. Great choice! But there’s a lot of information out there, so much that you can get overwhelmed. Have no fear; tips on SEO are here! Below are several terrific ideas to get you going and better organized in your quest to become an SEO master.

TIP! Search engines may have difficulty understand dynamic language and session ID names. Keep this in mind when you create your URLs.

Your site has to be entertaining to be successful. Not only do you want to encourage people to visit your website, you also want to encourage them to come back. Before you know it, your site will rise to the top.

TIP! Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. It is proven that spending more time working on a site increases the page rank.

Use keyword-friendly anchor text for links between pages on your website. You are going to get nothing from the phrase ‘click here’ to raise your ranks. Good keywords in your anchors will get you noticed by the spider crawlers.

TIP! After deciding on your keywords, be sure to place them in the title of your web page. The first impression of your site is generated by the title, so choose it with care.

Become an expert in your field. This is an excellent strategy for maximizing profits. Build a site that is designed with your buyers’ needs in mind, then implement SEO strategies so that they can locate what you have to offer. Remember to think of your customers’ needs first, and your needs second.

Resources Available

TIP! To get the best possible search engine rankings, learn all you can about social website marketing and take full advantage of the free advertising opportunities. Most of them are free to use, such as Twitter, Facebook or even the online review sites.

Take charge of you website’s destiny by using the resources available to you. There are many resources available to help you learn about it. You can look at tons of terrific websites and books as well.

TIP! Some believe that bringing keywords into their comment tags will increase their SEO visibility. Spend your time focusing on your content, not your comment tags.

Instead of exchanging links, try using article exchanges for boosting your rankings in the search engines. This basically means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. This is better than link exchanges, since it involves getting fresh content.

Social Networking Sites

TIP! It is often overlooked by many webmaster, but you should always proofread your content. Your website should be easy to read and free of errors to engage both clients and the search engines.

Social marketing will help raise your websites ranking in search engine results. This means you should become a member of the most popular social networks. There are many more social networking sites besides Twitter and Facebook. Social networking sites and groups often have a specific focus and niche. Join the ones that are relevant to your business, and use this innovative way to promote your products or services and increase your search engine optimization.

TIP! Try to embed videos onto the homepage of your website. Include introduction videos of yourself and staff, as well as product demonstrations.

Now you should feel more comfortable about search engine optimization. Use the information from this article to optimize your website for search engines. Besides, you can look over this information again if need be.

1984 is nearer than You Think?

What? It’s 2014 I hear you cry, not 1984, have you totally lost the plot Steve?

Well gang what I really mean is that the society dominated by Social Engineering described so ominously in Huxley’s Brave New World and Orwell’s 1984 is a damn site nearer than most people think.

Consider the following article “Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links” taken from Search Engine Land found here: http://searchengineland.com/five-days-later-looks-like-google-penalized-web-design-library-selling-links-187591. Now the first thing to be honest that comes to mind when reading the article is that just how dumb is this character Vince from “Web Design Library”? This has to be a set up or a bad joke on behalf of someone trying to destroy someone else’s business model as surely no one who is trying to promote methods of SERPS promotion can be that amazingly anally retentive to do it via Twitter – when I’d stopped laughing, picked myself up from the floor and dusted down my jeans I was more concerned by Matt Cutts response around a third of the way down the page where he tweeted to Vince his “Big Brother is watching you” tweet.

Now OK take the tongue in cheek joke element out of this and then cross reference this with other activities practised by Mssrs Cutts and Mueller and their cronies from the ‘Plex then you get more of a picture of what is going on?

If you would like more information as to exactly what regular abuses of the system that Google regularly perpetrate then get yourself over to Amazon (there are other Booksellers – not a plug) and buy a copy of “The Filter Bubble” by Eli Pariser  just to see exactly what shenanigans are going on that we’re not being told about?

Seriously if you think that good ‘ol Steve has been smoking cheap weed again (those who know me know I don’t smoke at all) and indulging in a throw backs of outright Paranoia then buy this book (no affiliate deal here so just plain advice), go to Page 42 and read all about the activities of Mack McLarty and an organisation called Acxiom to find out who really got the Search for the 911 Bombers going?

Lastly (and I often quote this so indulge me here…again) I love the quote used by an anonymous Google staffer when asked about the Company Mantra from the IPO era “Do Not Do Evil”. When asked do they? He replied:

“We don’t but if we did boy could we how?”

I venture looking back over its activities that Google actually does and on a regular basis but there is no legislative body on earth that has the balls to do anything about it.

Is this an abuse of Trust or what?

A good friend of mine sent me a link to this article recently about the activities of our favorite Search Engine folks (ho ho):

http://searchengineland.com/starbucks-economist-admit-using-google-seo-social-184527

Reading this and the supporting articles…what I get out of this is that everyone has at last woken up to the fact that Google+ is all about Google and now they are throwing the “bone” out to folks saying that it will now impact positively over Search Results which makes the Google SERPS now even more of a joke except for the fact that they are the No 1 Search Engine which in turn makes their gerrymandering into even more of abuse of position, trust whatever.

To trumpet Google+ as some sort of Facebook killer is even more of a rash boast as I come back to my central theme of a comment I made a few weeks ago….you can’t force people to come to or enjoy a party. They have to make that decision themselves.

As the New York Times says here: “Google Plus, the company’s social network, is like a ghost town. Want to see your old roommate’s baby or post your vacation status? Chances are, you’ll use Facebook instead.”

http://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.html?_r=2

plus also:

“Google says Plus has 540 million monthly active users, but almost half do not visit the social network.”

Now OK Facebook have their share of phantom users and profiles but they don’t have a 50% non usage figure

Plus Facebook are now reputedly to have more than 1.5 Billion accounts / users

And this bit is a beaut:

“The company has also pushed brands to join Plus, offering a powerful incentive in exchange — prime placement on the right-hand side of search results, with photos and promotional posts.”

Soooo the deal is this. If you are a large corporation with a brand they’ll give you all sorts of incentives free of charge but if you’re a small “Mom and Pop” aka a plain user then you are shafted.

Nice people

and this bit….

“If you want Google search, they’re going to shove Google Plus at you pretty hard, so the consumer’s forced to take the product they don’t want to get the product they want,” said Tim Wu, a professor at Columbia Law School who studies antitrust law and the Internet.

“That raises big questions under antitrust law,” he said. “It reminds me a little bit of Microsoft when Microsoft was fearing Netscape and decided to bend over backward and do anything possible to tie Explorer to their operating system.”

Google declined to comment on this issue.”

so finally the best bit of all is this. It has raised Anti Trust concerns that have prompted investigation but as with all these investigations…money talks so funnily enough despite prominent academics saying they have concerns none were found to be of substance.

Jeez makes you want to down tools and pack up.

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